/People

Shalu Attri

Former Vice President, US Citi Branded Cards | Citi Ventures Innovation Catalyst at Citi Ventures · Former Advisor at First Round Capital

Mountain View, California

Writes $10K – $100K checks · typically $50K

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About

Shalu Attri is Director of Product Partnerships at SoFi Tech Solutions and a global payments executive with 18+ years of experience building partnership ecosystems across North America, EMEA, and APAC. She has scaled platform revenue to $2.4B+ and secured $80M+ in commercial deal value, with prior roles at Microsoft, Citibank, eBay, and various FinTech platforms. Recognized by American Banker as one of the Most Influential Women in Payments in 2023, she specializes in structuring complex, multi-stakeholder partnerships in regulated markets and building business development teams.

Experience

  1. SoFi Tech SolutionsDirector, Product Partnershipscurrent2024 — presentSan Francisco Bay Area
  2. Money20/20Speaker, Board Advisor, and Mentor2022 — 2025
  3. eBayDirector, Global Business Development, Global Payments2020 — 2023San Jose
  4. CitiVice President, Citi FinTech2019Palo Alto
  5. CitiVice President, US Citi Branded Cards | Citi Ventures Innovation Catalyst2016 — 2019Palo Alto
  6. MicrosoftProduct Planner (Consumer) | Windows2011 — 2014Greater Seattle Area
  7. GOAQUÍCEO / Founder2010 — 2011San Francisco Bay Area
  8. Rotman Designworks, Strategy Innovation LabStrategy / Business Design Intern2009Greater Toronto Area, Canada

Skills & more

Strategic Partnerships1Revenue & Profit Growth
  • High-Impact Leadership Program — UC Berkeley Executive Education

From Shalu's professional profile.

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Frequently asked questions

Who is Shalu Attri?
Shalu Attri is Director of Product Partnerships at SoFi Tech Solutions and a global payments executive with 18+ years of experience building partnership ecosystems across North America, EMEA, and APAC. She has scaled platform revenue to $2.4B+ and secured $80M+ in commercial deal value, with prior roles at Microsoft, Citibank, eBay, and various FinTech platforms. Recognized by American Banker as one of the Most Influential Women in Payments in 2023, she specializes in structuring complex, multi-stakeholder partnerships in regulated markets and building business development teams.
What check size does Shalu Attri write?
Shalu Attri typically writes checks of $10K – $100K.
Where did Shalu Attri go to school?
Shalu Attri studied at University of Toronto - Rotman School of Management (MBA, Strategy Consulting); The University of British Columbia (MASc., Chemical Engineering).

Same school

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