Fundraising Fox

Sandrine Zerbib

Investor

Advisor at WelinderShi Capital

France

Find your path to Sandrine

179 people in our graph share verified history with Sandrine — schools, employers, funds. One of them is your warm intro.

Cyril EbersweilerunlockedSandrine: together at adidas (2003)
Sandrine: together at Sciences Po
×7Sandrine: together at Université Paris-Sorbonne
×2Sandrine: together at Université Lumière Lyon 2

About

Sandrine Zerbib is the founder of ZW Conseil, where she advises brands on entering or expanding in the Chinese market and supports Chinese companies expanding into Europe. She spent 13 years launching and growing Adidas in China, founded the Shanghai-based firm Full Jet in 2013, and served as President of Baozun Brand Management after Baozun acquired Full Jet in 2021. She co-authored the 2022 book Dragon Tactics with Aldo Spaanjaars and works with luxury brands, business students, and business schools on topics related to China.

Experience

  1. ZW ConseilFoundercurrent2024 — present
  2. Lazare Consulting LLCSenior Advisorcurrent2024 — presentParis, New York, United States
  3. DunodAuthorcurrent2022 — present
  4. BIS PublishersAuthorcurrent2022 — presentShanghai, China
  5. Pictet Premium Brands FundMember of the Advisory Boardcurrent2008 — presentGeneva, Geneva, Switzerland
  6. Baozun Inc.Présidente de Baozun Brand Management (BBM)2022 — 2024Shanghai, China
  7. Full JetFounder & Chairwoman2013 — 2022Shanghai City, China
  8. adidasPresident adidas Greater China1994 — 2007

Skills & more

LuxuryE-Commerce1Business Development13Retail24China Business Development10Marketing Strategy24Digital Marketing6Strategy58Entrepreneurship30Marketing23Footwear19Apparel19
+12 moreBrand ManagementBrand DevelopmentFashionSponsorshipStart-upsSports MarketingMerchandisingWholesaleAdvertisingLeadershipNegotiationPublic Relations

From Sandrine's professional profile.

Colleagues at WelinderShi Capital

Frequently asked questions

Who is Sandrine Zerbib?
Sandrine Zerbib is the founder of ZW Conseil, where she advises brands on entering or expanding in the Chinese market and supports Chinese companies expanding into Europe. She spent 13 years launching and growing Adidas in China, founded the Shanghai-based firm Full Jet in 2013, and served as President of Baozun Brand Management after Baozun acquired Full Jet in 2021. She co-authored the 2022 book Dragon Tactics with Aldo Spaanjaars and works with luxury brands, business students, and business schools on topics related to China.
Where does Sandrine Zerbib work?
Sandrine Zerbib is Advisor at WelinderShi Capital.
Where did Sandrine Zerbib go to school?
Sandrine Zerbib studied at Sciences Po (Economics, finance and business); Université Paris-Sorbonne (Agrégation, English); Université Lumière Lyon 2 (Master's degree, English).

Same school

Shared employers