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Ask Benjamin ZIMMER to introduce you to Sandrine
You →Benjamin · together at Dunod (2022–2026) →Sandrine
Ask Jamie Chen to introduce you to Sandrine
You →Jamie · 11 people · together at adidas →Sandrine
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About
Sandrine Zerbib is the founder of ZW Conseil, where she advises brands on entering or expanding in the Chinese market and supports Chinese companies expanding into Europe. She spent 13 years launching and growing Adidas in China, founded the Shanghai-based firm Full Jet in 2013, and served as President of Baozun Brand Management after Baozun acquired Full Jet in 2021. She co-authored the 2022 book Dragon Tactics with Aldo Spaanjaars and works with luxury brands, business students, and business schools on topics related to China.
Experience
- ZW ConseilFoundercurrent2024 — present
- Lazare Consulting LLCSenior Advisorcurrent2024 — presentParis, New York, United States
- DunodAuthorcurrent2022 — present
- BIS PublishersAuthorcurrent2022 — presentShanghai, China
- Pictet Premium Brands FundMember of the Advisory Boardcurrent2008 — presentGeneva, Geneva, Switzerland
- Baozun Inc.Présidente de Baozun Brand Management (BBM)2022 — 2024Shanghai, China
- Full JetFounder & Chairwoman2013 — 2022Shanghai City, China
- adidasPresident adidas Greater China1994 — 2007
Skills & more
+12 more
Brand ManagementBrand DevelopmentFashionSponsorshipStart-upsSports MarketingMerchandisingWholesaleAdvertisingLeadershipNegotiationPublic RelationsFrom Sandrine's professional profile.
Colleagues at WelinderShi Capital
Frequently asked questions
- Who is Sandrine Zerbib?
- Sandrine Zerbib is the founder of ZW Conseil, where she advises brands on entering or expanding in the Chinese market and supports Chinese companies expanding into Europe. She spent 13 years launching and growing Adidas in China, founded the Shanghai-based firm Full Jet in 2013, and served as President of Baozun Brand Management after Baozun acquired Full Jet in 2021. She co-authored the 2022 book Dragon Tactics with Aldo Spaanjaars and works with luxury brands, business students, and business schools on topics related to China.
- Where does Sandrine Zerbib work?
- Sandrine Zerbib is Advisor at WelinderShi Capital.
- Where did Sandrine Zerbib go to school?
- Sandrine Zerbib studied at Sciences Po (Economics, finance and business); Université Paris-Sorbonne (Agrégation, English); Université Lumière Lyon 2 (Master's degree, English).
Same school
Also attended Sciences Po347
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Also attended Université Paris-Sorbonne83
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Also attended Université Lumière Lyon 227
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Shared employers
Also worked at Dunod2
Also worked at Baozun Inc.1
Also worked at adidas55
+ 49 more