About
Sandrine Zerbib is the founder of ZW Conseil, where she advises brands on entering or expanding in the Chinese market and supports Chinese companies expanding into Europe. She spent 13 years launching and growing Adidas in China, founded the Shanghai-based firm Full Jet in 2013, and served as President of Baozun Brand Management after Baozun acquired Full Jet in 2021. She co-authored the 2022 book Dragon Tactics with Aldo Spaanjaars and works with luxury brands, business students, and business schools on topics related to China.
Experience
- ZW ConseilFoundercurrent2024 — present
- Lazare Consulting LLCSenior Advisorcurrent2024 — presentParis, New York, United States
- DunodAuthorcurrent2022 — present
- BIS PublishersAuthorcurrent2022 — presentShanghai, China
- Pictet Premium Brands FundMember of the Advisory Boardcurrent2008 — presentGeneva, Geneva, Switzerland
- Baozun Inc.Présidente de Baozun Brand Management (BBM)2022 — 2024Shanghai, China
- Full JetFounder & Chairwoman2013 — 2022Shanghai City, China
- adidasPresident adidas Greater China1994 — 2007
Education
- Sciences PoEconomics, finance and business1986 — 1988
- Université Paris-SorbonneAgrégation, English1985 — 1986
- Université Lumière Lyon 2Master's degree, English1981 — 1984
Skills & more
LuxuryE-Commerce1Business Development13Retail24China Business Development10Marketing Strategy24Digital Marketing6Strategy58Entrepreneurship30Marketing23Footwear19Apparel19
+12 more
Brand ManagementBrand DevelopmentFashionSponsorshipStart-upsSports MarketingMerchandisingWholesaleAdvertisingLeadershipNegotiationPublic RelationsFrom Sandrine's professional profile.
Colleagues at WelinderShi Capital
Andy Howell
Principal Advisor at WelinderShi Capital
Curt Shi
General Partner, Co-Founder at WelinderShi Capital
Eric Gu
Advisor at WelinderShi Capital
Felipe Cusnir
Advisor at WelinderShi Capital
Greger Hagelin
Advisor at WelinderShi Capital
James Kieckhafer
Advisor at WelinderShi Capital
Josh Halpern
Advisor at WelinderShi Capital
Per Welinder
General Partner, Co-Founder at WelinderShi Capital
Frequently asked questions
- Where does Sandrine Zerbib work?
- Sandrine Zerbib is Advisor at WelinderShi Capital.
Same school
Also attended Sciences Po233
Martin MignotInvestor at Index VenturesSandra SchwarzerInvestor at Index VenturesSofia DolfeInvestor at Index VenturesErica DelamareInvestor at DaphniFrançois VéronGeneral Partner at Newfund CapitalHenri DeshaysGeneral Partner at Newfund Capital
+ 227 more
Also attended Université Paris-Sorbonne53
Florence LiaigreInvestor at MedicxiEric HippeauManaging Partner at Lerer HippeauBrett KrauseManaging Director at TRANSCENDMirja HitzemannScaleup Success Manager at Partech VenturesKevin BernalSenior Associate at Mighty CapitalAntoine LoisonInvestor at Aglae Ventures
+ 47 more
Also attended Université Lumière Lyon 215
Miranda GuerreroExecutive Assistant at Sapphire VenturesCéline DornierContent Executive at IPR.VCMathieu ViallardFounding Partner at Axeleo CapitalAlex GerbaudInvestment Director at InnovacomFlora Velle-BonvouloirInvestment Director at Citizen CapitalMarc LewdenPartner - COO at Atlantic Vantage Point
+ 9 more
Shared employers
Also worked at Dunod2
Also worked at adidas23
Cyril EbersweilerGeneral Partner at SOSVLucas PaulInvestment Team at RedstoneFlorian BreinerOperating Partner, Growth at FoodLabsRayouf AlhumedhiDesigner-in-Residence at Outliers VCDan BulteelMarketing executive for companies such as WPP, adidas, TikTok/ByteDance, & Build A Rocket Boy at XRCValentina SuarezMarketing Associate at Reach Capital
+ 17 more