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Per Welinder

Investor

General Partner, Co-Founder at WelinderShi Capital

Los Angeles, California, United States

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Ask Edward Moncada to introduce you to Per

You →Edward · together at Lazo LLC (2021–2024) →Per

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You →Jamie · together at Sezzle →Per

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You →Sam · 4 people · together at EvoNexus →Per

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About

Per Welinder co-founded Birdhouse Skateboards with Tony Hawk, scaling the brand and its distribution platforms to a peak annual revenue of over $35 million, following a career in professional skateboarding. He later worked as a venture capital partner, with investments including Sezzle Inc., which listed on the Nasdaq. He currently operates independently as an interim CEO/COO and operating partner, providing embedded operational leadership to lifestyle enterprises preparing for capital raises or exits.

Experience

  1. IndependentOperating Partner & Interim CEO/COO (Independent)current2025 — present
  2. Welinder Shi CapitalGeneral Partnercurrent2018 — presentLos Angeles and Sydney
  3. Lazo LLCInterim Chief Executive Officer2021 — 2024Long Beach, California, United States
  4. Chinaccelerator 中国加速Mentor2018 — 2024Shanghai, China
  5. SezzleAdvisor2018 — 2024Greater Minneapolis-St. Paul Area
  6. International Association of Skateboard CompaniesBoard of Director2003 — 2021
  7. EvoNexusInvestment Committee Member2018 — 2020Irvine CA
  8. Blitz DistributionPresident and CEO1992 — 2018

Skills & more

Business Strategy1Executive Management7Go-to-Market StrategyOperational LeadershipBrand Development99Start-ups99OperationsBranding1Entrepreneurship99Brand Management99Marketing Strategy99Social Media Marketing99
+12 moreApparelBusiness DevelopmentMarketingAdvertisingTrade ShowsMerchandisingSocial MediaFootwearLeadershipManagementPublic SpeakingNegotiation

Languages Swedish

  • Certificate of Completion, The SaaS Metrics Foundation — The SaaS Academy

From Per's professional profile.

Colleagues at WelinderShi Capital

Andy Howell
Principal Advisor at WelinderShi Capital
Curt Shi
General Partner, Co-Founder at WelinderShi Capital
Eric Gu
Advisor at WelinderShi Capital
Felipe Cusnir
Advisor at WelinderShi Capital
Greger Hagelin
Advisor at WelinderShi Capital
James Kieckhafer
Advisor at WelinderShi Capital
Josh Halpern
Advisor at WelinderShi Capital
Pete "PT" Townend
Advisor at WelinderShi Capital

Frequently asked questions

Who is Per Welinder?
Per Welinder co-founded Birdhouse Skateboards with Tony Hawk, scaling the brand and its distribution platforms to a peak annual revenue of over $35 million, following a career in professional skateboarding. He later worked as a venture capital partner, with investments including Sezzle Inc., which listed on the Nasdaq. He currently operates independently as an interim CEO/COO and operating partner, providing embedded operational leadership to lifestyle enterprises preparing for capital raises or exits.
Where does Per Welinder work?
Per Welinder is General Partner, Co-Founder at WelinderShi Capital.
Where did Per Welinder go to school?
Per Welinder studied at UCLA Anderson School of Management (Executive MBA, Business Administration and Management); California State University, Long Beach (Bachelor of Science (BS), Business Administration and Management).

Same school

Shared employers