Where does Roby Peñacastro work?

Roby Peñacastro is Founder of Lead Sales.

What companies did Roby Peñacastro found?

Roby Peñacastro founded Lead Sales.

Where did Roby Peñacastro go to school?

Roby Peñacastro studied at Stanford University Graduate School of Business (LBAN Alumni, Entrepreneurship/Entrepreneurial Studies); Tecnológico de Monterrey (Bachelor’s Degree, International Business); Aalto University (Bachelor’s Degree, International Business).

Roby Peñacastro

Founder

Founder at Lead Sales

Querétaro, Mexico

FoundedLead Sales

Find your path to Roby

558 people in our graph share verified history with Roby — schools, employers, funds. One of them is your warm intro.

Vincent DiallounlockedRoby: together at StartX (2023–2026)

×2Roby: together at Stanford University Graduate School of Business

×2Roby: together at StartX

×7Roby: together at Aalto University

About

Roby Peñacastro is the CEO and CTO of Leadsales, a B2B SaaS platform that organizes WhatsApp and social media conversations, automates messages, and assigns chats to sales and support teams. He founded the company in 2019, which now serves over 2,800 businesses across more than 20 countries with a team of over 70 employees throughout Latin America. Leadsales has raised more than $3.8M USD in investment, reports 4M USD in annual recurring revenue, holds WhatsApp Solution Partner certification, and was named to Forbes México's 30 Promesas de los Negocios in 2024.

Founder at Lead Sales

Intro paths

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In turn, Roby can intro founders to Lead Sales's investors below.

Lead Sales's investors · 4

Altered VenturesSan Francisco Latitud VenturesSanta Rosa · $100K – $5M checks Region CuatroCalifornia Ulu VenturesPalo Alto · $2M checks

Co-founders at Lead Sales

David VillaFounder

Experience

LeadsalesCEO & CTOcurrent2021 — presentQuerétaro Arteaga, México
LeadsalesCo-Foundercurrent2020 — present
StartXS23 Founder Membercurrent2023 — presentPalo Alto, California
LatitudExplore Fellow LF9current2023 — presentMexico
Berkeley SkyDeckSkyDeck Batch 14 S222022Berkeley, California, United States
GoogleAccount Manager2020 — 2021Mexico
GoogleAssociate Account Strategist - SBS Engage2019 — 2020Mexico City, CDMX, Mexico
GoogleAssociate Account Strategist - SBS Scaled2019Mexico City Area, Mexico
MØBAR Barras Móviles & CocteleríaCo-Founder2018 — 2020Mexico
Amorcita.fiCo-Founder2019 — 2020Finland
Freelan MarketingAccount Executive2019Mexico City Area, Mexico
mienvíoLead SEO, SEM, Ads & Inbound Marketing Strategist2018Querétaro Area, Mexico
Oy Landmoon AbLogistics And Marketing Coordinator2017Helsinki Area, Finland
Toilet Board CoalitionMarketing and Communications Creative2016Ginebra y alrededores, Suiza
PromexicoTrade and Investment Analyst2016Ginebra y alrededores, Suiza
ElicaBrand Marketing Intern2014 — 2015

Skills & more

Team Leadership63Management30Strategic Planning4Communications Planning3Liderazgo de equipos7Teamwork7Microsoft Office7Microsoft Excel4Google Analytics3Google Adwords4HubSpot3Mixpanel3

+12 more

Software as a Service (SaaS)Event ManagementCateringBusiness PlanningSocial Media MarketingOperations ManagementMarketing StrategyMarketingBusiness IntelligenceSocial MediaRelaciones públicasMercadotecnia en medios sociales

Languages English · French · German · Spanish

Technical Professional WhatsApp Business Platform — Meta
Front End con React.js — Platzi
Full-Stack MERN Bootcamp — Udemy
Open Water Diver — PADI
6.00.1x: Introduction to Computer Science and Programming Using Python — edX
Artificial Intelligence Foundations: Neural Networks — Lynda.com
Google Analytics — Google
Artificial Intelligence Foundations: Thinking Machines — Lynda.com
Artificial Intelligence Foundations: Machine Learning — Lynda.com
Digital Sales — Google

From Roby's professional profile.

Frequently asked questions

Who is Roby Peñacastro?: Roby Peñacastro is the CEO and CTO of Leadsales, a B2B SaaS platform that organizes WhatsApp and social media conversations, automates messages, and assigns chats to sales and support teams. He founded the company in 2019, which now serves over 2,800 businesses across more than 20 countries with a team of over 70 employees throughout Latin America. Leadsales has raised more than $3.8M USD in investment, reports 4M USD in annual recurring revenue, holds WhatsApp Solution Partner certification, and was named to Forbes México's 30 Promesas de los Negocios in 2024.
Where does Roby Peñacastro work?: Roby Peñacastro is Founder of Lead Sales.
What companies did Roby Peñacastro found?: Roby Peñacastro founded Lead Sales.
Where did Roby Peñacastro go to school?: Roby Peñacastro studied at Stanford University Graduate School of Business (LBAN Alumni, Entrepreneurship/Entrepreneurial Studies); Tecnológico de Monterrey (Bachelor’s Degree, International Business); Aalto University (Bachelor’s Degree, International Business).