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About
Roby Peñacastro is the CEO and CTO of Leadsales, a B2B SaaS platform that organizes WhatsApp and social media conversations, automates messages, and assigns chats to sales and support teams. He founded the company in 2019, which now serves over 2,800 businesses across more than 20 countries with a team of over 70 employees throughout Latin America. Leadsales has raised more than $3.8M USD in investment, reports 4M USD in annual recurring revenue, holds WhatsApp Solution Partner certification, and was named to Forbes México's 30 Promesas de los Negocios in 2024.
Founder at Lead Sales
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Co-founders at Lead Sales

Frequently asked questions
- Who is Roby Peñacastro?
- Roby Peñacastro is the CEO and CTO of Leadsales, a B2B SaaS platform that organizes WhatsApp and social media conversations, automates messages, and assigns chats to sales and support teams. He founded the company in 2019, which now serves over 2,800 businesses across more than 20 countries with a team of over 70 employees throughout Latin America. Leadsales has raised more than $3.8M USD in investment, reports 4M USD in annual recurring revenue, holds WhatsApp Solution Partner certification, and was named to Forbes México's 30 Promesas de los Negocios in 2024.
- Where does Roby Peñacastro work?
- Roby Peñacastro is Founder of Lead Sales.
- What companies did Roby Peñacastro found?
- Roby Peñacastro founded Lead Sales.
Founder mafias
Google mafia1,712
Also came through, then founded or led a company.
Stanford University Graduate School of Business mafia976
Also came through, then founded or led a company.
Tecnológico de Monterrey mafia156
Also came through, then founded or led a company.
Harvard Business School Online mafia116
Also came through, then founded or led a company.
StartX mafia101
Also came through, then founded or led a company.
About this profile. Compiled from public sources — Lead Sales's own website and public professional profiles — and summarised by Fundraising Fox; every fact is kept with where it came from. Spotted an error, or would rather not be listed? Email privacy@fundraisingfox.com · How we build profiles · Your rights



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