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Paulo Serra

Investor

Business Angel at REDangels

Lisbon Metropolitan Area

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You →Enrique · together at Saica Group (2024) →Paulo

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About

Paulo Serra is the West Regional Director at Saica Group, where he has held full P&L accountability for the Recycling Iberian West Region Business Unit since 2020, covering Portugal, Galicia, and Asturias. With over 30 years of international FMCG experience across European markets, he has led turnaround initiatives, multifunctional teams, and commercial growth in multinational environments, and previously held board positions with direct P&L responsibility across nine countries. Serra is also an active business angel and investor supporting industrial and technology ventures, and has taught in the Marketing track of the BBA program at Instituto de Empresa University.

Experience

  1. Saica GroupIberia - West Region Directorcurrent2020 — presentPortugal, Galicia, Asturias
  2. REDangelsInvestor & Consultantcurrent2019 — presentLisbon Area, Portugal
  3. Toro Gips S.L.Private Investorcurrent2017 — presentBarcelona Area, Spain
  4. Campofrio Food GroupEurope, Innovation Director2018Madrid Area, Spain
  5. Campofrio Food GroupEurope, Cooked Category Director (Sausage, Poultry, Pork)2015 — 2018Madrid Area, Spain
  6. Campofrio Food GroupGlobal, Ready Meals & Snacking Category Director2012 — 2015Madrid Area, Spain
  7. IE Business SchoolAssociate Profesor2012 — 2016Madrid Area, Spain
  8. Mondelēz InternationalIberia - Marketing Manager Chocolate2008 — 2012Madrid, Community of Madrid, Spain
  9. Mondelēz InternationalIberia - Marketing Manager Processed Cheese2006 — 2008Madrid, Community of Madrid, Spain
  10. Mondelēz InternationalCategory Business Director2000 — 2006Lisbon, Portugal
  11. CadburyNational Sales Manager1999 — 2000Lisbon, Portugal
  12. DiageoBrand Manager1998 — 1999Lisbon, Portugal
  13. DiageoKey Account1994 — 1998Lisbon, Portugal

Skills & more

Brand Architecture1Brand Strategy1Customer Profitability1Sales PromotionConvenience StoresRetail SalesSales OperationsDirector levelRetail Category ManagementPortfolio ManagementProfitability ImprovementMergers & Acquisitions (M&A)
+12 moreAcquisition IntegrationPortfolio OptimizationDairyTeachingStudent DevelopmentStudent CounselingPricing StrategySnacksChocolateReady MealsStrategic PlanningDriving Results

Languages English · French · Portuguese · Spanish

From Paulo's professional profile.

Colleagues at REDangels

Alex Vassiliev
Business Angel at REDangels
Alexander Semenov
Business Angel at REDangels
António N. Fernandes
Business Angel at REDangels
Bjarne Mindested
Business Angel at REDangels
Cintia Mano
Business Angel at REDangels
Daniel Amaral
Business Angel at REDangels
Davide Catarino
Business Angel at REDangels
Fernando Vitória
Business Angel at REDangels

Frequently asked questions

Who is Paulo Serra?
Paulo Serra is the West Regional Director at Saica Group, where he has held full P&L accountability for the Recycling Iberian West Region Business Unit since 2020, covering Portugal, Galicia, and Asturias. With over 30 years of international FMCG experience across European markets, he has led turnaround initiatives, multifunctional teams, and commercial growth in multinational environments, and previously held board positions with direct P&L responsibility across nine countries. Serra is also an active business angel and investor supporting industrial and technology ventures, and has taught in the Marketing track of the BBA program at Instituto de Empresa University.
Where does Paulo Serra work?
Paulo Serra is Business Angel at REDangels.
Where did Paulo Serra go to school?
Paulo Serra studied at IESE Business School (PDD, Business Administration and Management); Católica Lisbon School of Business and Economics (Licentiate degree, Business Administration and Management).

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