About
Paulo Serra is the West Regional Director at Saica Group, where he has held full P&L accountability for the Recycling Iberian West Region Business Unit since 2020, covering Portugal, Galicia, and Asturias. With over 30 years of international FMCG experience across European markets, he has led turnaround initiatives, multifunctional teams, and commercial growth in multinational environments, and previously held board positions with direct P&L responsibility across nine countries. Serra is also an active business angel and investor supporting industrial and technology ventures, and has taught in the Marketing track of the BBA program at Instituto de Empresa University.
Experience
- Saica GroupIberia - West Region Directorcurrent2020 — presentPortugal, Galicia, Asturias
- REDangelsInvestor & Consultantcurrent2019 — presentLisbon Area, Portugal
- Toro Gips S.L.Private Investorcurrent2017 — presentBarcelona Area, Spain
- Campofrio Food GroupEurope, Innovation Director2018Madrid Area, Spain
- Campofrio Food GroupEurope, Cooked Category Director (Sausage, Poultry, Pork)2015 — 2018Madrid Area, Spain
- Campofrio Food GroupGlobal, Ready Meals & Snacking Category Director2012 — 2015Madrid Area, Spain
- IE Business SchoolAssociate Profesor2012 — 2016Madrid Area, Spain
- Mondelēz InternationalIberia - Marketing Manager Chocolate2008 — 2012Madrid, Community of Madrid, Spain
- Mondelēz InternationalIberia - Marketing Manager Processed Cheese2006 — 2008Madrid, Community of Madrid, Spain
- Mondelēz InternationalCategory Business Director2000 — 2006Lisbon, Portugal
- CadburyNational Sales Manager1999 — 2000Lisbon, Portugal
- DiageoBrand Manager1998 — 1999Lisbon, Portugal
- DiageoKey Account1994 — 1998Lisbon, Portugal
Education
- IESE Business SchoolPDD, Business Administration and Management2012
- Católica Lisbon School of Business and EconomicsLicentiate degree, Business Administration and Management1989 — 1994
Skills & more
Brand Architecture1Brand Strategy1Customer Profitability1Sales PromotionConvenience StoresRetail SalesSales OperationsDirector levelRetail Category ManagementPortfolio ManagementProfitability ImprovementMergers & Acquisitions (M&A)
+12 more
Acquisition IntegrationPortfolio OptimizationDairyTeachingStudent DevelopmentStudent CounselingPricing StrategySnacksChocolateReady MealsStrategic PlanningDriving ResultsLanguages English · French · Portuguese · Spanish
From Paulo's professional profile.
Colleagues at REDangels
Alex Vassiliev
Business Angel at REDangels
Alexander Semenov
Business Angel at REDangels
António N. Fernandes
Business Angel at REDangels
Bjarne Mindested
Business Angel at REDangels
Cintia Mano
Business Angel at REDangels
Daniel Amaral
Business Angel at REDangels
Davide Catarino
Business Angel at REDangels
Fernando Vitória
Business Angel at REDangels
Frequently asked questions
- Where does Paulo Serra work?
- Paulo Serra is Business Angel at REDangels.
Same school
Also attended IESE Business School187
Carlos ContiManaging Partner at Inveready Technology Investment GroupRobin LiInvestor at GGV CapitalDan LupuInvestor at Earlybird Venture CapitalSamuel GilCEO & General Partner at JME VenturesLourdes Álvarez de ToledoPartner at JME VenturesRiley RodgersVenture Partner at Valia Ventures
+ 181 more
Also attended Católica Lisbon School of Business and Economics47
João MoutinhoDirector, People at Bright Pixel CapitalFrancisco BolotaAssociate at Five Elms CapitalMiguel Gaspar SilvaSenior Business Advisor on Energy & Digital Transition at Boston Consulting Group at PICUS CAPITALIsabell GollmerInvestment Manager at Seed+SpeedMaria Villas-BoasOperating Partner at Shilling VCGerrit GnisaInvestment Manager at Enjoyventure Management
+ 41 more
Shared employers
Also worked at Saica Group1
Also worked at IE Business School57
Borja FernándezGeneral Partner at Inveready Technology Investment GroupGabriel FarmeInvestor at Graphene VenturesIñaki ArrolaInvestor at KfundPablo VenturaInvestor at KfundSergio Álvarez LeivaInvestor at KfundAlistair OwenPrincipal at VentureFriends
+ 51 more
Also worked at Mondelēz International40
Michał RokoszInvestor at Inovo VCTushna MaroliaAssociate Growth & Analytics at DSG Consumer PartnersAniko SzigetvariFounding Partner at Atlantica VenturesSteve SadoveFormer Chairman and CEO at Saks, former chair of NRF, advisor to Mastercard at XRCErtharin CousinFounder and CEO, Food Systems for the Future at SUPPLY CHANGE CAPITALGuido AberastainInnovation Manager at Kamay Ventures
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+ 34 more
Also worked at Diageo24
Josef NajmPrincipal at Thomson Reuters VenturesChristophe de MontillePartner at Beyond Capital VenturesWendy NunnelleyStrategic Advisor at Springdale VenturesRachel WilsonStrategic Advisor at Zane Venture FundRaj GangulyCo-Founder and Co-CEO at B4 CapitalWill WeltonPrincipal at Fuel Ventures
+ 18 more