Ludvik Herrera
InvestorPrincipal Designer at Natural Bridges Ventures (NBV)
Fargo, North Dakota, United States
About
Ludvik Herrera is a Creative Director and UX Principal at Nupolitan with 25+ years of experience in product design, brand strategy, and design systems. At Benjamin Moore, he led the expansion of B2C and B2B design systems in Figma, reducing component variations by approximately 75% while improving accessibility across multiple breakpoints, and directed design for the 2024 Color of the Year experience that achieved a 20%+ year-over-year engagement increase. He specializes in design languages, atomic libraries, information architecture, and cross-functional team leadership, with expertise in Figma, design tokens, accessibility standards, and analytics-driven UX.
Experience
- NupolitanCreative Director + UX Principalcurrent2013 — present
- Benjamin MooreSr. UX Designer2022 — 2024Montvale, New Jersey, United States
- Hugo & CatSr. UX Designer2022New York, United States
- AdobeSr. UX Designer2020Minneapolis, Minnesota, United States
- DeluxeSenior User Experience Designer2020Minneapolis, Minnesota, United States
- Natural Bridges VenturesDesign Principal + Partner2016 — 2020Santa Cruz, California
- Ludvik Herrera PhotographyPhotographer2003 — 2020
- Several universities including MSUM, NDSU, NDSCS, Skills and Training Center, UJ.Adjunct Faculty Instructor1997 — 2018Fargo, North Dakota Area
- IDeaspace // North Dakota State UniversityAssociate Director of UX Design2015 — 2016Fargo, North Dakota Area
- IDeaspace // North Dakota State UniversityCreative Director2013 — 2015Fargo, North Dakota Area
- IDeaspace // North Dakota State UniversityNew Media Coordinator2009 — 2013Fargo, North Dakota Area
- IDEOOpenIDEO Volunteer Meetup Facilitator2014 — 2016Fargo, North Dakota Area
- Publication Services of AmericaDirector of New Media2006 — 2009West Palm Beach, Florida Area
- North Dakota State UniversitySr New Media Designer2001 — 2006Fargo, North Dakota Area
- VeloselSr New Media Designer2000 — 2001Mountain View, California
- North Dakota State UniversityWebmaster (Front-End Web Design and Information Architect)1996 — 2000Fargo, North Dakota Area
- TECNOLÓGICO DE MONTERREYGraphic Designer1992 — 1995Monterrey, Nuevo León, Mexico
Education
- Tecnológico de MonterreyBachelor of Science (B.S.), Mass Communications
- Tecnológico de MonterreyBachelor of Science (B.S.), Electrical
Skills & more
CommunicationDesign ThinkingCreative Strategy10Problem SolvingPresentation SkillsPodcastingVideo ProductionVideo EditingMotion GraphicsOffset PrintingImage DesignIllustration
+12 more
Print DesignPrint ProductionPrint CollateralCollateral DesignMarketingSemantic WebSemantic MarkupSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Digital Marketing MediaCustomer Experience DesignUser Experience TestingLanguages English · Español · Français · Italiano
- SAFe for Teams® — ICON Agility Services
From Ludvik's professional profile.
Colleagues at Natural Bridges Ventures (NBV)
Aimee Adamec
Health Transformation at Natural Bridges Ventures (NBV)
Andrew Lewis
Senior Medical Leader at Natural Bridges Ventures (NBV)
Bret Small
Associate Partner at Natural Bridges Ventures (NBV)
Chuck Crouch
Senior Finance Advisor at Natural Bridges Ventures (NBV)
Daniel Aljadeff
Chief Technology Officer at Natural Bridges Ventures (NBV)
Edward S. Murrer
Corporate Development at Natural Bridges Ventures (NBV)
Eric Westberg
Digital Transformation at Natural Bridges Ventures (NBV)
Esteban Rolando
Business Development, LATAM at Natural Bridges Ventures (NBV)
Frequently asked questions
- Where does Ludvik Herrera work?
- Ludvik Herrera is Principal Designer at Natural Bridges Ventures (NBV).
Same school
Also attended Tecnológico de Monterrey160
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+ 154 more
Shared employers
Also worked at Adobe119
Louise TomlinsonInvestor at Reinventure GroupAditya ReddyVice President at Sapphire VenturesSydney SloanChief Marketing Officer at Scale Venture PartnersJeff VeenDesigner and investor in London, United KingdomErika NashInvestor at Next Frontier CapitalDavid MackayD9Y at Mucker Capital
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Also worked at Deluxe2
Also worked at IDEO46
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+ 40 more