Fundraising Fox

Jim Craig

Investor

GP, Entrepreneur and Financial Services Marketer at Improve Ventures

St Joseph, Michigan, United States

About

Entrepreneur, investor and digital marketing specialist with a fintech startup background, experienced in B2B and B2C marketing, business intelligence, market research, new market development, and product and business model design.

LinkedIn ↗

Experience

  1. CASE Credit UnionAssistant Vice President of Marketingcurrent2025 — presentLansing, MI
  2. Conotext, LLCCo-Foundercurrent2018 — presentSaint Joseph, MI
  3. Improve VenturesGeneral Partnercurrent2022 — presentSan Francisco, California, United States
  4. GeezeoVice President - Consulting Services2012 — 2018St. Joseph, MI
  5. 1st Advantage Federal Credit UnionVice President - Marketing2004 — 2012Yorktown, VA
  6. GeezeoMember - Product Advisory Committee2009 — 2012
  7. AnderaMember - Customer Advisory Board2006 — 2010
  8. Deluxe CorporationMember - Deluxe Collaborative2007 — 2008
  9. Lifesteps, IncInterim Community Relations Director/Consultant2003 — 2004Greater Pittsburgh Area
  10. Amplify Credit Union (IBM Texas Employees FCU)Marketing Director1999 — 2002Austin, Texas Area
  11. GolfsmithMarketing and Graphic Design1998Austin, Texas Area
  12. New Mexico Educators Federal Credit UnionCommunications Engineer1994 — 1998Albuquerque, New Mexico Area

Education

  1. Penn State UniversityMasters, Business Administration
  2. University of ArizonaBachelors, Journalism and Creative Writing (double major)
  3. Shadow Mountain High School

Skills & more

DTCFacebook AdsGoogle AnalyticsGoogle AdsCampaignsRevenue GenerationWeb AnalyticsSocial Media ManagementCustomer EngagementClient ServicesData AnalysisMarketing Consulting
+12 moreContent MarketingDemand GenerationSearch Engine Marketing (SEM)Marketing Campaign ManagementGrowth StrategiesLinkedIn Campaign ManagerSocial Media MarketingSales EnablementMessagingBrand StrategyPositioning (Marketing)Direct Response Marketing

Languages English

  • Google Analytics Certification — Google Digital Academy (Skillshop)
  • Google Ads Search Certification — Google Digital Academy (Skillshop)
  • Google Ads Video Certification — Google Digital Academy (Skillshop)
  • Google Ads Display Certification — Google Digital Academy (Skillshop)
  • Google Ads - Measurement Certification — Google Digital Academy (Skillshop)

From Jim's professional profile.

Same school

Also attended Penn State University132

Kelly DonovanExecutive Assistant & Operations Associate, Revolution Growth at RevolutionFallon GoodeExecutive Assistant at March Capital PartnersCristina HohlmanPartner, Chief Financial Officer at Sapphire VenturesNick DolikInvestor at 8VCRobert SoffelRevOps Expert at Notion CapitalTony ThomasVenture Partner at Lux Capital

+ 126 more

Also attended University of Arizona73

Tom KalinskeInvestor at Alsop Louie PartnersEmily FritzePartner at The Westly GroupLaura SageDirector, Marketing & Investor Relations at Windham Capital PartnersDylan TaylorSSV II Investment Committee at Seraphim SpaceRay CostantiniVenture Partner at Suncoast VenturesDr. Julie PullenChief Scientist and Partner at Cerulean Ventures

+ 67 more

Shared employers

Also worked at Improve Ventures3

Olga DukaGP and Co-Founder, Entrepreneur and Talent Acquisition Executive at Improve VenturesBojan TrivicGP and Co-Founder, Investment Buy-Side Professional and Entrepreneur at Improve VenturesShaun GoldGP, Super connector and Polymath in Residence at Improve Ventures

Also worked at Deluxe Corporation2

Ludvik HerreraPrincipal Designer at Natural Bridges Ventures (NBV)Murad VelaniPresident & Chief Executive Officer at Inkling, an Echo360 solution

Colleagues at Improve Ventures

Bojan Trivic
GP and Co-Founder, Investment Buy-Side Professional and Entrepreneur at Improve Ventures
Olga Duka
GP and Co-Founder, Entrepreneur and Talent Acquisition Executive at Improve Ventures
Shaun Gold
GP, Super connector and Polymath in Residence at Improve Ventures
Yusuf Aktan
GP, Entrepreneur and Data Scientist at Improve Ventures