About
Lars Grønnegaard is Co-Founder and Chief Product Officer at Dreamdata, a company focused on data-driven go-to-market processes for B2B businesses. His work centers on B2B attribution and activation, addressing how companies structure and use data across marketing, product, sales, and customer success functions.
CPO & Co-founder at Dreamdata
Intro paths
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In turn, Lars can intro founders to Dreamdata's investors below.
Dreamdata's investors · 2
Co-founders at Dreamdata
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Steffen HedebrandtCMO & Co-founder
Experience
- DreamdataCPO and Co-Foundercurrent2025 — presentCopenhagen, Capital Region of Denmark, Denmark
- DreamdataCOO and co-founder2025
- DreamdataCEO and co-founder2019 — 2025Copenhagen Metropolitan Area
- DreamdataCo-Founder2018 — 2019Copenhagen Metropolitan Area
- TrustpilotSenior Vice President Product Management2017 — 2018Copenhagen, Capital Region of Denmark, Denmark
- TrustpilotVP Product2015 — 2017Copenhagen Metropolitan Area
- TrustpilotProduct Manager and Director of Product Management2013 — 2015
- AdPeople WorldwideProduct Manager2006 — 2013Copenhagen
- Tribal DDBSenior User Experience Consultant2001 — 2006
- FramfabUser Experience Consultant2001
- TradeDoublerAffiliate manager2000 — 2001
- Pistase SkiSki pro1992 — 2000
Skills & more
Creative Strategy2Management2CMS2JavaScript2Google Apps1Digital Strategy53User Experience79Information Architecture27Interaction Design9Web Project Management10Online Advertising11User Interface Design13
+12 more
Digital MarketingConcept DevelopmentDigital MediaContent StrategyE-commerceWeb AnalyticsEmail MarketingUsabilityCorporate BrandingProduct ManagementUser Experience DesignGoogle APIFrom Lars's professional profile.
Frequently asked questions
- Who is Lars Grønnegaard?
- Lars Grønnegaard is Co-Founder and Chief Product Officer at Dreamdata, a company focused on data-driven go-to-market processes for B2B businesses. His work centers on B2B attribution and activation, addressing how companies structure and use data across marketing, product, sales, and customer success functions.
- Where does Lars Grønnegaard work?
- Lars Grønnegaard is CPO & Co-founder of Dreamdata.
- What companies did Lars Grønnegaard found?
- Lars Grønnegaard founded Dreamdata.
- Where did Lars Grønnegaard go to school?
- Lars Grønnegaard studied at Københavns Universitet - University of Copenhagen (MA, political science); University of York (MA (with Distinction), Public Administration); falkonergårdens gymnasium (studentereksamen, Nysproglig).
Founder mafias
Københavns Universitet - University of Copenhagen mafia32
Also came through, then founded or led a company.
David HelgasonPhysicsFounded Unity SoftwareGerry Giacomán ColyerEuropean Politics & SocietyFounded Clara +1Emil MunkData ScienceFounded Balance +1Mikkel PrechtKandidatgradFounded Ada Ventures +1Ulrik B. NielsenDoctor of Philosophy (PhD)Founded Tidal TherapeuticsRené RechtmanMasterFounded Moonbug
+ 25 more
University of York mafia16
Also came through, then founded or led a company.
Robert MeyerMaster of Science (MSc)Founded Alcemy +1Lee CroninBScFounded Chemify +1James BrookeComputational PhysicsFounded AmpliencePhillip DaneshyarBachelor's DegreeFounded KandaGeorge LeidigBachelor of MedicineFounded OtoJames ThompsonBSc. (Hons)Founded Morf Health
+ 9 more
Same school
Also attended Københavns Universitet - University of Copenhagen149
David HelgasonUnity co-founder; Partner at TransitionJesper GromadaInvestor at Third Rock VenturesUlrik B. NielsenGeneral Partner at Mission BiocapitalTommy AhlersFormer Danish Science Minister at Giant Ventures Global LlpTaro HizumeGeneral Partner at Ff Venture CapitalClaus AnderssonGeneral Partner at Sunstone Capital
+ 143 more
Also attended University of York77
Bob ThomasPartner at OxxNicole QuinnCo-Founder and Managing Partner at Connect VenturesPhil VenablesVenture Partner at Ballistic VenturesAnthony AvedissianPartner at Canonical CryptoConor ScanlanAssociate Partner at Nauta CapitalChris McCourtInvestment Director at Mercia Ventures
+ 71 more
Shared employers
Also worked at Dreamdata12
Roberto BonanzingaPartner at Inreach VenturesAmanda Jones FloydPartner at Inreach VenturesMatt MelymukaCo-Founder & Managing Partner at PeakSpan Capital PartnersHerman KienhuisFounder & Managing Partner at Curiosity VCRichard BreiterCo-Founder and General Partner of PSV Tech at PSVHekla ArnardottirFounding Partner at Crowberry Capital
+ 6 more
Also worked at Trustpilot10
Robert SoffelRevOps Expert at Notion CapitalLars AndersenGeneral Partner at SEED Capital DenmarkRamin VatanparastAdvisor - Enterprise Technology at Augment VenturesAmy KramerHead of NLO Go To Market at Level EquityCaleb HillOperating Partner, Finance & Operations at Level EquityKrishna VisvanathanCo-Founder and Partner at Crane Venture Partners
+ 4 more
Also worked at AdPeople Worldwide1
Also worked at Tribal DDB13
Kate FryCFO at Moment Ventures, LlcDrew BurdonPartner at Brandtech VenturesAlex GoldFounder and General Partner at Harvest Venture PartnersLouise LachmannPartner at Ugly Duckling VenturesChris GreenfieldVC Advisor at Apex Innovative Investments VenturesPeter ChenHead of Creative Ops at Main Sequence Ventures
+ 7 more



























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