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Jon Sandbrook

Investor

Venture Principal at Soul Capital

Auckland, Auckland, New Zealand

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You →Rodolphe · together at Ki Tua Fund (2023–2025) →Jon

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You →Jamie · 5 people · together at WNT Ventures →Jon

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About

Jon Sandbrook is a founder, investor, and advisor with 20 years of experience building companies and supporting innovation across technology, agriculture, food, biotechnology, and materials sectors. He currently serves as Director at StaplesVR and works across new product development, venture capital investing, technology commercialization, and strategic planning. His background includes leadership roles at startups, established corporations, and nonprofit organizations.

Experience

  1. StaplesVRDirectorcurrent2025 — presentAuckland, New Zealand
  2. Soul CapitalVenture Principalcurrent2025 — presentAuckland, New Zealand
  3. Bain & CompanyExpert Consultantcurrent2022 — presentAuckland, New Zealand
  4. TDRI LimitedCo-Founder / Directorcurrent2018 — presentTauranga, New Zealand
  5. Joiner Sandbrook LLCPrincipal Consultantcurrent2009 — present
  6. Ki Tua FundVenture Lead2023 — 2025Auckland, New Zealand
  7. New Zealand Trade and EnterpriseInvestment Manager2021 — 2022Auckland, New Zealand
  8. Marama Labs LimitedDirector2019 — 2021Wellington, New Zealand
  9. Mastaplex LimitedDirector2017 — 2021Dunedin, New Zealand
  10. WNT VenturesInvestment Manager2017 — 2021Tauranga, New Zealand
  11. Babylon BioConsulting LLCIndependent Advisor2015 — 2020
  12. Sprout AgriTechAdvisor2015 — 2017
  13. Pan Genome SystemsCo-Founder / President2013 — 2016
  14. WWBICDirector - South Central Region2012 — 2013Greater Madison Area
  15. AsureQuality LimitedVP, Corporate Strategy & Company Secretary2007 — 2009Auckland, New Zealand
  16. AsureQuality LimitedDirector, Corporate Strategy2006 — 2007Auckland, New Zealand
  17. AsureQuality LimitedAnalyst2004 — 2006Auckland, New Zealand
  18. Palmerston North City CouncilEconomic Policy Analyst2003 — 2004Palmerston North, New Zealand

Skills & more

Start-up Ventures3Strategic Planning30Strategy28Leadership24Leadership Development13Management14Program Management8Business Development8International Business6Food Industry7Agriculture6Start-ups6
+12 moreEntrepreneurshipBusiness StrategyMergers & AcquisitionsNonprofitsPolicy AnalysisSmall BusinessMergersNon-profitsBiotechnologyRestructuringEconomicsMarketing Strategy
  • Certified NxLevel Instructor — NxLevel Training Network

From Jon's professional profile.

Colleagues at Soul Capital

Anastasia Shakhanova
Investment Manager at Soul Capital
Anna Wu
Senior Investment Analyst at Soul Capital
Dave Curtis
Executive Director at Soul Capital
Dr. Deb Shepherd
Non-Executive Director at Soul Capital
Dr. Jamie Newth
Founder & CEO at Soul Capital
Erin Kuo
Investment Committee at Soul Capital
Jodi Hayward
Investment Committee at Soul Capital
Judith Marecek
Operations at Soul Capital

Frequently asked questions

Who is Jon Sandbrook?
Jon Sandbrook is a founder, investor, and advisor with 20 years of experience building companies and supporting innovation across technology, agriculture, food, biotechnology, and materials sectors. He currently serves as Director at StaplesVR and works across new product development, venture capital investing, technology commercialization, and strategic planning. His background includes leadership roles at startups, established corporations, and nonprofit organizations.
Where does Jon Sandbrook work?
Jon Sandbrook is Venture Principal at Soul Capital.
Where did Jon Sandbrook go to school?
Jon Sandbrook studied at Massey University (Bachelor of Applied Economics, Economics); Victoria University of Wellington (Bachelor of Commerce and Administration (Honors), Business Administration).

Founder mafias

Same school

Shared employers

Also worked at StaplesVR1

Adam HoughtonFounder at ForeFlight

Also worked at AsureQuality Limited1

Valentine ChanChief Scientific Officer at Lanaco