Soul Capital
Impact investorAuckland · Seed–Series A · 15 people tracked
Not to be confused with Soul Capital (Venture capital · Shanghai, CN)
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Investment thesis
Soul Capital invests with conviction in people and solutions shaping the future, favouring an impact-first, system-aware approach built on long-term partnerships. The firm believes the best returns come from backing people and ideas on the right side of history, aiming to compound impact over time. Through funds such as Te Pae ki te Rangi (developed with Foundation North to advance equity, inclusion, and environmental regeneration for priority communities) and the Awhi Fund (which backed early-stage impact enterprises with growth capital and hands-on support), the firm blends financial performance with measurable community and environmental outcomes, including avoided emissions, landfill diversion, and housing.
Source: firm website, verified Aug 3, 2026.
Team · 15 people
from the firm's websiteWhat they invest in
from 8 of 23 portfolio companiesConsumer ×3B2B Marketplaces ×2Circular Economy ×2Cleantech ×2Climate Tech ×2E-commerce ×2Hardware ×2SaaS ×2
HQs:New Zealand×3Australia×1United Kingdom×1United States×1
Investments · 23 tracked
founders shown can be your intro pathAnew produces plant-based water bottles designed with circular economy principles to replace single-use plastic, glass, and aluminium packaging.
Circular EconomyClimate TechConsumerNew Materials
Jayden Klinac
Cleanery manufactures concentrated cleaning and personal care products designed to eliminate unnecessary packaging and water content compared to traditional formulations.
Circular EconomyCleantechConsumerE-commerceAuckland, NZ
Mark Sorensen(Co-Founder / CEO)inEllie Brade(Co-Founder / Sustainability Lead)in
Co-investorsAngel HQBooster Innovation FundClimate Venture Capital FundCreative HQ — The Incubator
Cogo provides carbon insights and electrification platforms to help home and car owners transition to clean energy and reduce costs, partnering with financial institutions to deliver climate technology solutions.
B2B MarketplacesCleantechClimate TechEnergyFintechSaaSWellington, NZ
Ben Gleisner(Founder)in
Co-investorsAngel HQArc AngelsEnterprise AngelsGandel InvestIcehouse VenturesNZ Growth Capital Partners
Kai's Education designs mixed reality coding robots and standards-aligned lesson plans for STEM education in K-10 classrooms.
EdTechHardwareRobotics
Co-investorsAngel HQBooster Innovation FundEnterprise AngelsNZ Growth Capital PartnersFlying Kiwi Angels
Kitea Health is a medical device company spun out of the Auckland University Bioengineering Institute, developing the Kitea System, a microscale wireless sensor technology with applications in hydrocephalus and cerebrospinal fluid monitoring.
HardwareHealthtechMedical DevicesAuckland, US
Simon Malpas(Director, Chief Executive Officer)inNatalia Jones(Director, Chief Operations Officer)inBryon Wright(Chief Technical Officer)in
Co-investorsAngel HQCure Kids VenturesIcehouse VenturesNZ Growth Capital PartnersPacific ChannelElevate Capital+1 more
Narrative Muse offers a recommendation engine that matches individuals with books, films, and TV shows based on their preferences, identity, and emotional taste, and provides an analytics suite that uses anonymized audience data.
AI & Machine LearningConsumerMedia & Entertainment
Brough Johnson(Founder)in
Co-investorsAngel HQ
Ooooby is an online platform that enables local food producers and artisanal businesses to build and operate e-commerce storefronts with integrated fulfillment and delivery management tools.
AgTechB2B MarketplacesE-commerceFoodTechImpact & Social GoodSaaS
Pete(Founder & Chair)
Co-investorsEsmée Fairbairn Foundation
A solo graphic and web designer based in New Zealand offering branding, web design, print, and logo design services.
Creator Economy
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
AnewCriticalE LeviateHomesofchoiceKaraKara TechnologiesLocalisedMoneyOpenstarPioneer EnergyStaplesvrStarboardSupaenergyTeachers BuddyWhangrei
Frequently asked questions
- How many investments has Soul Capital made?
- Soul Capital has 23 tracked investments.
- What stage does Soul Capital invest at?
- Soul Capital invests at the Seed, Series A stages.
- What sectors does Soul Capital focus on?
- Soul Capital focuses on Cleantech, Climate Tech, EdTech, Energy, Fintech, Healthtech, Impact & Social Good, Medical Devices, PropTech.
- Where is Soul Capital located?
- Soul Capital is headquartered in Auckland, NZ.
- Who does Soul Capital co-invest with?
- Soul Capital most often shares deals with Angel HQ, NZ Growth Capital Partners, Booster Innovation Fund, among 11 tracked co-investors.
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