About
Joe Perez is Co-Founder and COO at Proactive SPX, with 25 years of experience across online games, digital health, and media. He previously co-founded Day-J, Tastemade, LIVESTRONG.COM, and Demand Media, and serves on the board of the USC Center for Body Computing. His work spans product, technology, marketing, storytelling, and community development.
Founder at Tastemade
Intro paths
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In turn, Joe can intro founders to Tastemade's investors below.
Tastemade's investors · 2
Co-founders at Tastemade
LF
Lawrence FitzgibbonExecutive Officer, Director
SK
Steven KyddExecutive Officer, Director
LF
Larry FitzgibbonFounder
Experience
- Proactive SPXCo-Founder & COOcurrent2025 — presentLos Angeles, California, United States
- USC Center for Body ComputingBoard Membercurrent2010 — presentLos Angeles, California, United States
- AutographChief Operating Officer and CMO2023 — 2025Santa Monica, California, United States
- TastemadeCo-Founder, Board Member, founding Head of Product and Marketing2012 — 2025Santa Monica
- Day-JCo-Founder and CEO2020 — 2024Los Angeles, California, United States
- Demand MediaEVP of Product, Marketing & Community2006 — 2012
- Livestrong.comCo-Founder Head of Product and Marketing2005 — 2012
- The Daily PlateCo-Founder Head of Product and Marketing2005 — 2008
- Fox Interactive MediaSVP of Product & Network Operations2003 — 2006
- Case's Ladder (A division of Intermix Media)VP of Business Development2003 — 2004
- PulseVP of Marketing2001 — 2003San Francisco Bay Area
- Excite@HomeProduct Manager1998 — 1999San Francisco Bay Area
- Pogo (EA)Product Manager1995 — 1998San Francisco, California, United States
- Total Entertainment NetworkPGL Co-Founder and Director of League Operations1997 — 1998San Francisco Bay Area
- Total Entertainment NetworkProduct Manager1995 — 1997San Francisco Bay Area
Skills & more
Platform DevelopmentDigital HealthResearchMobile ApplicationsBrand MarketingVideoStrategic PartnershipsProduct StrategyApplication DevelopmentArtificial Intelligence (AI)Marketingonline games
+9 more
Product DevelopmentCommunity EngagementBusiness DevelopmentProduct MarketingCommunity ManagementProduct ManagementCommunity DevelopmentOnline GamingEducational TechnologyFrom Joe's professional profile.
Frequently asked questions
- Who is Joe Perez?
- Joe Perez is Co-Founder and COO at Proactive SPX, with 25 years of experience across online games, digital health, and media. He previously co-founded Day-J, Tastemade, LIVESTRONG.COM, and Demand Media, and serves on the board of the USC Center for Body Computing. His work spans product, technology, marketing, storytelling, and community development.
- Where does Joe Perez work?
- Joe Perez is Founder of Tastemade.
- What companies did Joe Perez found?
- Joe Perez founded Tastemade.
- Where did Joe Perez go to school?
- Joe Perez studied at University of San Diego (Bachelor of Science (B.S.), Marketing).
Founder mafias
University of San Diego mafia12
Also came through, then founded or led a company.
Patrick ThompsonMSGLFounded Clarify +1Hilary SaundersB.A.Founded Side +1Robert SchulteB. Acc & BSBAFounded Lumatax +1Jason CorselloBBAFounded Acadian VenturesMorgan SchwankeB.A. Art History & Interdisciplinary HumanitiesFounded OnMyBlockJames BrennanBAFounded Suja Juice
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+ 5 more
Same school
Also attended University of San Diego58
Raychel BailonVP of Finance at Felicis VenturesJoe HorsmanInvestor at Madrona Venture GroupKelli McKeirnanDirector of Administration at Westlake Village BioPartnersJason CorselloFounder & General Partner at Acadian Ventures Management, LlcNick GeannacopulosGrowth Investor at Five Elms CapitalGraham WagnerInvestor at Silversmith Capital Partners
+ 52 more
Shared employers
Also worked at Tastemade1
Also worked at Demand Media9
Brian ReganManaging Director and Chief Financial Officer at Spectrum EquityJoanne BradfordObvious Champion at Obvious VenturesRob KrolikGeneral Partner and CFO at Burst CapitalJulie HenleyManaging Partner at Entrada VenturesDeborah BentonFounder and Managing Partner at Willow Growth PartnersSteve SemelsbergerOperating Advisor at Elsewhere Partners
+ 3 more
