Fundraising Fox

Joanne Bradford

Investor

Obvious Champion at Obvious Ventures

San Francisco Bay Area

Writes $5K – $50K checks · typically $25K

About

Joanne Bradford is a technology, media, and financial services executive with more than 25 years of experience in high-growth companies. She was President of Honey, which she helped lead through its 2020 acquisition by PayPal, and previously served as COO and CMO of SoFi from 2015 to 2019, where new products including Invest, Money, and Mortgage were launched. Earlier she led revenue and marketing at Pinterest, Yahoo, and Microsoft, and holds a BA in Journalism from San Diego State University.

LinkedIn ↗X / Twitter ↗

Experience

  1. UnwellPresident & Strategic Advisorcurrent2025 — presentLos Angeles, California, United States
  2. BabylistBoard Membercurrent2024 — present
  3. Wealth.comStrategic Advisorcurrent2022 — presentSan Francisco Bay Area
  4. The Female QuotientStrategic Advisorcurrent2023 — presentLos Angeles Metropolitan Area
  5. SuperBoard Member2021 — 2024Toronto, Ontario, Canada
  6. Kahoot!Board of Directors2021 — 2024
  7. HoneyPresident2019 — 2021Los Angeles, California
  8. SoFiChief Operating Officer & Chief Marketing Officer2015 — 2019San Francisco Bay Area
  9. PinterestHead of Global Partnerships2013 — 2015San Francisco, CA
  10. Demand MediaChief Revenue and Marketing Officer2010 — 2013
  11. YahooSenior Vice President - Revenue and Market Development2008 — 2010
  12. MicrosoftChief Revenue Officer2001 — 2008
  13. BusinessWeekVice President, Revenue and Marketing1989 — 2001

Education

  1. San Diego State UniversityBS, Journalism/Advertising

Skills & more

Management74Strategy6Leadership7Marketing99Business Strategy51Sales Management50Online Advertising69Sales41Strategic Partnerships76Digital Media60Marketing Communications20Advertising36
+12 moreTeam BuildingSocial Media MarketingOnline MarketingSocial MediaLead GenerationDigital MarketingDigital StrategyIntegrated MarketingBusiness Model InnovationEmail MarketingMobile MarketingSocial Impact

From Joanne's professional profile.

Same school

Also attended San Diego State University83

Lucas SchaubelInvestor at DN CapitalJohn GregerCPO & Portfolio Partner at Burda Principal InvestmentsAditya ReddyVice President at Sapphire VenturesEmily NorwoodManager, Marketing at Sapphire VenturesMarienne CaroMarketing Lead at Qualcomm VenturesTakaaki TobaruPartner at Remiges Ventures, Inc.

+ 77 more

Shared employers

Also worked at Babylist3

Marc AverittCo-Founder, Managing Director at Okapi Venture CapitalSonya BrownGeneral Partner, Head of Growth Equity at Norwest Venture PartnersScott MitchellPartner at Norwest Venture Partners

Also worked at Super7

Bill PescatelloInvestor at LightbankChris ArsenaultFounder and Partner at Inovia CapitalJack FraserPartner at BDC Venture CapitalMia MorissetPrincipal at Inovia CapitalYash PatelGeneral Partner at Titanium VenturesGarrett GoldbergVenture Partner at Virta Ventures

+ 1 more

Also worked at Pinterest34

Sarah TavelVenture Partner at BenchmarkJeremy LevinePartner at Bessemer Venture PartnersSomnathTechnology Partner and Chief Data Scientist at Clear VenturesAnthony SoohooVenture Partner at Copper Sky CapitalAaron RuPrincipal at RET VenturesJeff ChangInvestor at Vertex Venture Management Pte. Ltd.

+ 28 more

Also worked at Demand Media7

Brian ReganManaging Director and Chief Financial Officer at Spectrum EquityRob KrolikGeneral Partner and CFO at Burst CapitalJulie HenleyManaging Partner at Entrada VenturesDeborah BentonFounder and Managing Partner at Willow Growth PartnersMichele CalhounFormer Head of Consumer Health & Wellness, GoodRx at The 98Steve SemelsbergerOperating Advisor at Elsewhere Partners

+ 1 more

Investments

Board seats

Cue HealthKahoot!Snap Commerce

Per the firm's website.

Colleagues at Obvious Ventures

Amanda Denney
Marketing Director at Obvious Ventures
Amy Abernethy
Obvious Champion at Obvious Ventures
Amy Abernethy, MD
Obvious Champion at Obvious Ventures
Andre Heinz
Venture Partner at Obvious Ventures
Andrew Beebe
Managing Director at Obvious Ventures
Aneesh Chopra
Obvious Champion at Obvious Ventures
Anico Steffen
Senior Executive Assistant at Obvious Ventures
April Underwood
Venture Partner at Obvious Ventures

Network3

Andreata MuforoScout
Partner at TLcom Capital
Andrew OgawaScout
Managing Partner and Founder at Quest Venture Partners
Cody NystromScout
Managing Director at SJF Ventures

Investors connected to Joanne in public investor directories — a warm-intro map.