About
Jiri Heinonen co-founded and scaled Swappie into a leading European refurbished iPhone business, offering hands-on expertise in building physical‑digital operations, rapid experimentation, and scaling sustainability-focused consumer brands across Europe.
Invests in
AI & Machine LearningDeveloper ToolsEnterprise SoftwareGamingSaaS
Experience
- KreiaInvestor & advisorcurrent2025 — presentHelsinki Metropolitan Area
- Stealth StartupFoundercurrent2025 — presentHelsinki, Uusimaa, Finland
- ClairInvestor & advisorcurrent2025 — presentHelsinki, Uusimaa, Finland
- node.vcVenture Partner (Finland)current2025 — presentHelsinki, Uusimaa, Finland
- RotomateInvestor & advisorcurrent2025 — presentHelsinki, Uusimaa, Finland
- Bahn ExpressInvestor & advisorcurrent2024 — presentHelsinki sub-region, Uusimaa, Finland
- SwappieCO-Founder & Board Membercurrent2024 — present
- SwappieCo-Founder, Chief Expansion & Strategy & Board member2020 — 2024
- SwappieCo-Founder & Chief Growth Officer, Board member2017 — 2020Helsinki
- RealmInvestor & Advisorcurrent2023 — presentHelsinki, Uusimaa, Finland
- AmbioInvestor & Advisorcurrent2023 — presentHelsinki, Uusimaa, Finland
- ArcaInvestor & advisorcurrent2023 — present
- Viking Shave Club Oy AbCO-Founder - Growth & Operations - Acquired2016 — 2017Helsinki
- Digilean Nordic OyCO-founder & growth2015 — 2017Helsinki
- Graphic Concrete LtdMarketing trainee2012 — 2015Helsinki
Education
- Aalto UniversityMaster of Science - MS2016 — 2017
- Aalto UniversityBachelor of Science - BS2012 — 2015
- Helsingin NormaalilyseoMatriculation Examination2007 — 2010
Skills & more
Start-ups34Marketing27Market Research12Marketing Strategy6Entrepreneurship5Strategy1Product Management1Venture CapitalPublic Speaking2
Languages English · Finnish · French · Swedish
From Jiri's professional profile.
Colleagues at node.vc
Frequently asked questions
- Where does Jiri Heinonen work?
- Jiri Heinonen is Venture Partner at node.vc.
- What does Jiri Heinonen invest in?
- Jiri Heinonen invests in AI & Machine Learning, Developer Tools, Enterprise Software, Gaming, SaaS.
Founder mafias
Aalto University mafia22
Also came through, then founded or led a company.
Pauliina MartikainenAalto University School of BusinessFounded Wave VenturesFilip DamesMSCFounded ZalandoJohannes KorpelaBachelor of ScienceFounded Wave VenturesVille VesterinenBachelor of Science (BSc)Founded HousecatPauliina MeskanenMaster's degreeFounded CalectraRiku LindholmBachelor's degreeFounded Meru Health
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+ 15 more
Same school
Also attended Aalto University97
Patrik BackmanGeneral Partner at OpenOceanMirva LaatunenSenior Investment Associate at OpenOceanTony NystenPartner at OpenOceanElina HolkkoPartner and CFO at Lifeline VenturesMohammad Zuhair KhanTrainee / Data Engineer at Lifeline VenturesTeemu MattilaPartner at Lifeline Ventures
+ 91 more
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