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Find your path to Jiri
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Ask Petra Koivuvaara to introduce you to Jiri
You →Petra · together at Realm (2026) →Jiri
Ask Jamie Chen to introduce you to Jiri
You →Jamie · together at Bahn Express →Jiri
Ask Sam Okafor to introduce you to Jiri
You →Sam · together at Swappie →Jiri
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About
Jiri Heinonen co-founded and scaled Swappie into a leading European refurbished iPhone business, offering hands-on expertise in building physical‑digital operations, rapid experimentation, and scaling sustainability-focused consumer brands across Europe.
Invests in
AI & Machine LearningDeveloper ToolsEnterprise SoftwareGamingSaaS
Founder at Kreia
Intro paths
In turn, Jiri can intro founders to Kreia's investors below.
Kreia's investors · 2
Co-founders at Kreia
Experience
- KreiaInvestor & advisorcurrent2025 — presentHelsinki Metropolitan Area
- Stealth StartupFoundercurrent2025 — presentHelsinki, Uusimaa, Finland
- ClairInvestor & advisorcurrent2025 — presentHelsinki, Uusimaa, Finland
- node.vcVenture Partner (Finland)current2025 — presentHelsinki, Uusimaa, Finland
- RotomateInvestor & advisorcurrent2025 — presentHelsinki, Uusimaa, Finland
- Bahn ExpressInvestor & advisorcurrent2024 — presentHelsinki sub-region, Uusimaa, Finland
- SwappieCO-Founder & Board Membercurrent2024 — present
- SwappieCo-Founder, Chief Expansion & Strategy & Board member2020 — 2024
- SwappieCo-Founder & Chief Growth Officer, Board member2017 — 2020Helsinki
- RealmInvestor & Advisorcurrent2023 — presentHelsinki, Uusimaa, Finland
- AmbioInvestor & Advisorcurrent2023 — presentHelsinki, Uusimaa, Finland
- ArcaInvestor & advisorcurrent2023 — present
- Viking Shave Club Oy AbCO-Founder - Growth & Operations - Acquired2016 — 2017Helsinki
- Digilean Nordic OyCO-founder & growth2015 — 2017Helsinki
- Graphic Concrete LtdMarketing trainee2012 — 2015Helsinki
Skills & more
Languages English · Finnish · French · Swedish
From Jiri's professional profile.
Colleagues at node.vc
Frequently asked questions
- Who is Jiri Heinonen?
- Jiri Heinonen co-founded and scaled Swappie into a leading European refurbished iPhone business, offering hands-on expertise in building physical‑digital operations, rapid experimentation, and scaling sustainability-focused consumer brands across Europe.
- Where does Jiri Heinonen work?
- Jiri Heinonen is Founder of Kreia and Venture Partner at node.vc.
- What does Jiri Heinonen invest in?
- Jiri Heinonen invests in AI & Machine Learning, Developer Tools, Enterprise Software, Gaming, SaaS.
- What companies did Jiri Heinonen found?
- Jiri Heinonen founded Kreia.
- Where did Jiri Heinonen go to school?
- Jiri Heinonen studied at Aalto University (Master of Science - MS); Aalto University (Bachelor of Science - BS); Helsingin Normaalilyseo (Matriculation Examination).
Founder mafias
Aalto University mafia84
Also came through, then founded or led a company.
node.vc mafia3
Also came through, then founded or led a company.
Swappie mafia3
Also came through, then founded or led a company.
Same school
Also attended Aalto University186
+ 180 more
