/People

Jerome Shimizu

Founder

Chief Executive Officer and Co-Founder at ABCS Insights

Kissimmee, Florida, United States

FoundedABCS Insights

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About

Jerome Shimizu is the founder and CEO of ABCS Insights and previously co-founded Nielsen Catalina Solutions (acquired by Circana) and served as Chief Research Officer at InsightExpress (acquired by Kantar). He holds patents in ad analytics technologies, some cited by companies including Google, Microsoft, Meta, and Oracle and acquired by Kantar and Citibank, and authored the ABCS Framework for Advertising Effectiveness. He completed a degree in economics with honors at the University of Chicago.

Chief Executive Officer and Co-Founder at ABCS Insights

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Co-founders at ABCS Insights

MSMichael Sheng
Michael ShengChief Technology Officer and Co-Founder

Experience

  1. ABCS InsightsFounder, CEOcurrent2020 — presentNew York City Metropolitan Area
  2. DoGood Media LLCFounder, Chief Data and Analytics Officer2015 — 2019New York City Metropolitan Area
  3. KantarChief Research Officer- MBD2014 — 2015Stamford, CT
  4. InsightExpressChief Research Officer2011 — 2014Stamford, CT
  5. Nielsen Catalina SolutionsCo-Founder Nielsen Catalina Solutions2000 — 2011New York City Metropolitan Area

Skills & more

commerce mediaretail mediaStart-upsCPG Industry2RxOTCAutomotive1Digital Media36Experimental Design1Algorithm OptimizationANCOVA2Cross Media Modeling
+11 moreSocial Media MeasurementBehavioral TargetingROI OptimizationCRMAttribution ModelingArtificial Neural NetworksMarketing Mix ModelingSegmentationAnalyticsProduct DevelopmentBusiness Development

Languages English · German · Japanese

From Jerome's professional profile.

Frequently asked questions

Who is Jerome Shimizu?
Jerome Shimizu is the founder and CEO of ABCS Insights and previously co-founded Nielsen Catalina Solutions (acquired by Circana) and served as Chief Research Officer at InsightExpress (acquired by Kantar). He holds patents in ad analytics technologies, some cited by companies including Google, Microsoft, Meta, and Oracle and acquired by Kantar and Citibank, and authored the ABCS Framework for Advertising Effectiveness. He completed a degree in economics with honors at the University of Chicago.
Where does Jerome Shimizu work?
Jerome Shimizu is Chief Executive Officer and Co-Founder of ABCS Insights.
What companies did Jerome Shimizu found?
Jerome Shimizu founded ABCS Insights.
Where did Jerome Shimizu go to school?
Jerome Shimizu studied at University of Chicago (BA, Economics); Benilde-St. Margaret's.

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