ABCS Insights
Kissimmee, US · Founded 2022 · Delaware corporation · 70 employees on LinkedIn · 1 known investors
Find your way into ABCS Insights
299 people in our graph share verified history with the ABCS Insights team — schools, employers, funds. One of them is your warm intro.
Julia Gonzalez Sandersunlockedknows Jerome Shimizu · together at University of Chicago (overlapped)
×6knows the team · via University of Chicago
knows the team · via ABCS Insights
×4knows the team · via University of Illinois Chicago
ABCS Insights provides advertising measurement and audience targeting using deterministic purchase data from receipts and credit, debit, and ACH transactions across North American retailers. It serves advertisers, media teams, and agencies with full-funnel campaign measurement covering brand, consideration, and sales outcomes across channels including social, CTV, DOOH, linear TV, and in-store.
Founders & leadership
ABCS Insights was founded in 2022 by Michael Sheng and Jerome Shimizu.
MS
Michael ShenginCo-founder · Chief Technology OfficerHe previously founded FavGames, a virtual currency platform, and held operations and finance roles at Restaurant Brands; he holds an MBA from University of Chicago Booth and M.S. and B.S. degrees in computer science and biomedical engineering from University of Illinois.
JS
Jerome ShimizuinFounder, CEOHe previously co-founded Nielsen Catalina Solutions (acquired by Circana) and served as Chief Research Officer at InsightExpress (acquired by Kantar), and holds an economics degree with honors from the University of Chicago.
Investors · 1
Funding
SEC filings, press & company announcements$100M disclosed across 2 rounds · 2025–2026
- $50MraisedJul 2026 · 2 sourcesSource ↗
▶$50MraisedFeb 2025 · 1 investors · OtherRule 506(b)
▶$50MraisedFeb 2025 · 1 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Michael ShengExecutive Officer, Director, Promoter
- Jerome ShimizuExecutive Officer, Director, Promoter
- Offering amount
- $50M
- Amount sold
- $50M
- Minimum investment
- $1
- Proceeds to insiders
- $47.7M
- First sale
- Feb 2025
- Incorporated
- Corporation, Delaware, 2022
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 8
by search overlapDaasity4 shared keywordsDaasity is an analytics and data platform for consumer brands that connects ecommerce, retail sales, marketing, and inventory data into a unified view without requiring data engineering. It offers connectors, merchandising categorization, pricing and promotion optimization, and cross-channel reporting for brands selling online, offline, or both.
Nielsen4 shared keywordsNielsen is a global audience measurement and analytics company that tracks consumer behavior across media channels and platforms to provide intelligence to media and marketing clients.
Bardeen4 shared keywordsBardeen is an automation and workflow platform that connects to CRMs, communication, lead generation, and customer success tools to automate repetitive tasks like data entry, outreach, and reporting. It is aimed at go-to-market teams including sales, customer success, revenue operations, sales engineering, and sales leadership.
Prescient4 shared keywordsPrescient provides a standardized marketing measurement platform for holding companies managing multiple brands, using tailored marketing mix models that enable portfolio-level comparison and budget optimization across brands.
Truera4 shared keywordsSnowflake is a fully managed cloud data platform that integrates data ingestion, processing, analysis, and AI application development across multiple cloud providers. It serves enterprise customers with unified security, governance, and infrastructure for building data and AI workloads.
Sellforte4 shared keywordsSellforte is a marketing measurement and optimization platform that unifies marketing mix modeling, incrementality testing, and attribution into a single always-on system to calculate true incremental ROAS at the campaign and ad-set level. It serves large retail and ecommerce brands, pushing approved budget recommendations directly to Meta, Google, and TikTok via API.
DealHub4 shared keywordsDealHub provides a revenue platform that manages sales engagement touchpoints to improve buyer experience and sales team efficiency.
Fetch Rewards4 shared keywordsFetch operates a rewards platform that provides consumer loyalty data to brands and offers consumers points redeemable for gift cards and rewards based on shopping, dining, and gaming activities. The company functions as an outcomes-based advertising platform with SKU-level visibility into consumer spending patterns.
Companies competing with ABCS Insights for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does ABCS Insights do?
- ABCS Insights provides advertising measurement and audience targeting using deterministic purchase data from receipts and credit, debit, and ACH transactions across North American retailers. It serves advertisers, media teams, and agencies with full-funnel campaign measurement covering brand, consideration, and sales outcomes across channels including social, CTV, DOOH, linear TV, and in-store.
- Who founded ABCS Insights?
- ABCS Insights was founded by Michael Sheng, Jerome Shimizu in 2022.
- Who are ABCS Insights's investors?
- ABCS Insights's investors include Volition Capital.
- How much funding has ABCS Insights raised?
- ABCS Insights has disclosed $100M raised across 2 rounds.
- Where is ABCS Insights headquartered?
- ABCS Insights is headquartered in Kissimmee, US.