About
Greg Warnock, Ph.D., co-founded Mercato Partners in 2007 with Alan Hall and serves as Managing Director. Before Mercato, he was an angel investor and co-founder and Managing Director of vSpring Capital (now Signal Peak Ventures), an early-stage venture fund focused on the Mountain West, and he founded Junto Partners, an entrepreneurship education initiative. He holds a B.S. in Computer Science and an M.B.A. and Ph.D. in Entrepreneurship and Venture Finance from the University of Utah's David Eccles School of Business.
Mercato Partners @mercatopartners
We're in search of warmer weather this week! Find us in and around L.A. Wedβ Fri as we make our way across the valley meeting with founders and fellow funders. If you want to catch us on our last SoCal trip before yearend, comment below to schedule time to meet up. https://t.co/8Kt2JbeDMC

Dec 2, 2024
Mercato Partners @mercatopartners
Alongside prospect experience and targeting, building feedback loops is 1 of the 3 keys to successful paid media. It is critical to the paid team understanding market dynamics and campaign success, and helps define targeting strategies. https://t.co/I7mmHz97r9

Nov 20, 2024
Mercato Partners @mercatopartners
And just like that ... the final days of November travel are here! Tomorrow the team is off to Washington D.C. to host the 'Secret Agents of Innovation' founder event with @SiliconVlyBank, and to St. George, UT to meet with the @VasionSoftware team. https://t.co/wJp1H3nm2p

Nov 18, 2024
Experience
- Mercato PartnersCo-Founder, Managing Directorcurrent2006 β present
- vSpring CapitalCo-Founder, Managing Director1999 β 2005
- VariousFounder, Angel Investor1983 β 1999
Education
- University of Utah - David Eccles School of BusinessPhD, Entrepreneurship and Venture Finance
- University of Utah - David Eccles School of BusinessMaster's degree, Human Resources Management
- University of UtahBachelor of Science (B.S.), Computer Science
Skills & more
+12 more
Marketing StrategyMarketingOnline AdvertisingMergers & AcquisitionsStrategic PlanningStrategyValuationBusiness DevelopmentEnterprise SoftwareLeadershipGrowth CapitalFinancial AnalysisFrom Greg's professional profile.
Same school
Also attended University of Utah - David Eccles School of Business30
+ 24 more
Also attended University of Utah66
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