/People

Emmet King

Investor

Managing Partner at J12 Ventures

Stockholm

Writes $100K – $5M checks · typically $1.5M

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About

Emmet King is the Managing Partner and one of the founders of J12, based in Stockholm. His portfolio focuses on AI enablers and applications, and he previously worked with Deasy Labs and Formulate up to their acquisitions. Before founding J12, he co-founded the consumer fintech company NOWO, which went public in 2021, and was part of the founding team of the angel investor network DHS in 2015. He holds an MSc in Finance from the Stockholm School of Economics.

Contact· self-published, not guessed

Invests in

AI & Machine Learning

Experience

  1. J12 VenturesFounding Partnercurrent2020 — presentStockholm, Stockholm County, Sweden
  2. VerdaInvestorcurrent2024 — presentHelsinki Metropolitan Area
  3. KovantInvestor & Board Membercurrent2025 — presentStockholm, Stockholm County, Sweden
  4. IPerceptInvestor & Board Membercurrent2023 — presentStockholm, Stockholm County, Sweden
  5. BuddywiseInvestor & Board Membercurrent2024 — present
  6. Galdera LabsInvestor & Board Membercurrent2025 — presentStockholm, Stockholm County, Sweden
  7. PistachioInvestorcurrent2022 — presentOslo, Norway
  8. OstromInvestorcurrent2021 — presentBerlin, Germany
  9. Jeff AppInvestorcurrent2021 — presentRiga, Latvia
  10. Chapter TwoInvestorcurrent2021 — presentStockholm, Stockholm County, Sweden
  11. Inex One | The Expert Network MarketplaceInvestorcurrent2021 — presentStockholm, Sweden
  12. ZealiDInvestorcurrent2019 — presentStockholm, Sweden
  13. AirmeeInvestorcurrent2020 — presentStockholm, Sweden
  14. DHS Venture PartnersCo-foundercurrent2015 — presentStockholm, Stockholm County, Sweden
  15. Deasy LabsInvestor2023 — 2025
  16. FormulateInvestor2020 — 2022Stockholm, Sweden
  17. NOWOCo-founder and CPO2014 — 2016Stockholm, Stockholm County, Sweden
  18. British Embassy StockholmInvestment Advisor2013Stockholm, Stockholm County, Sweden

Skills & more

Business DevelopmentEntrepreneurshipBusiness StrategyInvestmentsCorporate FinanceMarket ResearchTeamworkManagementVenture CapitalProduct ManagementProduct DevelopmentValuation
+12 moreFinancial AnalysisGrowth StrategiesStart-up ConsultingMobile ApplicationsEconomicsFinancial ModelingIncubationMarketingResearchRetailCustomer ServiceTime Management

From Emmet's professional profile.

Investments

Investor

Deasy LabsFormulate

Per the firm's website.

Colleagues at J12 Ventures

Network9

Investors connected to Emmet in public investor directories — a warm-intro map.

Frequently asked questions

Who is Emmet King?
Emmet King is the Managing Partner and one of the founders of J12, based in Stockholm. His portfolio focuses on AI enablers and applications, and he previously worked with Deasy Labs and Formulate up to their acquisitions. Before founding J12, he co-founded the consumer fintech company NOWO, which went public in 2021, and was part of the founding team of the angel investor network DHS in 2015. He holds an MSc in Finance from the Stockholm School of Economics.
Where does Emmet King work?
Emmet King is Managing Partner at J12 Ventures.
What does Emmet King invest in?
Emmet King invests in AI & Machine Learning.
What check size does Emmet King write?
Emmet King typically writes checks of $100K – $5M.
What companies has Emmet King invested in?
Investments tracked here include Deasy Labs, Formulate.
Where did Emmet King go to school?
Emmet King studied at Stockholm School of Economics (MSc in Finance, Corporate Finance); University of Birmingham (Bachelor of Science (BSc), Economics).

Same school

Shared employers