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About
Leads marketing, corporate communications, content, events, partnerships and institutional relations for Latin America. Previously a partner at WPP, co-founder of Esfera Brasil, and CEO of H+K Strategies and Ogilvy PR for Latin America.
Experience
- FSB HoldingSóciocurrent2026 — presentBrasil
- SoftBank Investment AdvisersPartner, Latin America Fundscurrent2021 — presentSão Paulo, Brazil
- SoftBank Group Corp.Corporate Affairs, Marketing & Communications, LatAmcurrent2021 — presentSão Paulo, Brasil
- BR AngelsInvestorcurrent2025 — present
- MMA LATAMBoard Membercurrent2023 — present
- Angel Investor ClubHonorary Membercurrent2024 — present
- WPPPartner, Ideal Group2015 — 2022São Paulo, Brazil
- ESFERA ᴮᴿFounding partner2020 — 2022
- Hill+Knowlton StrategiesCo-CEO for Latin America and member of Global Leadership Council (Management Board)2018 — 2021Latin America
- IdealFounding Partner2007 — 2021Brasil
- Fast Company BrasilFounding Partner2020 — 2021São Paulo, Brasil
- Projeto DraftFounding Partner2014 — 2015São Paulo, Brazil
- The FactoryFounding Partner2014 — 2015São Paulo, Brasil
- Editora GloboEditor, ÉPOCA2006 — 2007São Paulo, Brazil
- Editora AbrilEditor, EXAME2005 — 2006
- Editora AbrilEditor, INFO and INFO Corporate1999 — 2005
- Gazeta MercantilReporter, Business and Technology1997 — 1999São Paulo
Skills & more
GestãoStrategic Planning5Estratégia3Strategy3Communications Planning3Management3Negotiation3Liderança de equipe3Liderança3Relationship Building3Team Leadership3Diretores3
+12 more
Expert AdvisorConselho de comunicação estratégicaCriação de novos negóciosDesenvolvimento de novos negóciosRelações C-LevelCapital de riscoInvestimentosBrandingGestão de eventosComunicações financeirasGestão de portfólioGestão de conteúdoLanguages English · Portuguese · Spanish · Japanese
- Generative AI Tools in Newsrooms - Knight Center for Journalism in Americas — The University of Texas at Austin
- Influence — The Wharton School
- Improving Communication Skills — Wharton Executive Education
- Entrepreneurship in Emerging Economies — Harvard University
From Eduardo's professional profile.
Colleagues at Softbank Latin America Fund
Alex Clavel
CEO, SoftBank Investment Advisers at SoftBank Vision Fund
Artur Gushiken
Director at Softbank Latin America Fund
Benjamin Lizana
Investor at SoftBank Vision Fund
Daniela Llobet
Director, Americas at SoftBank Vision Fund
Felipe Sinisterra
Investor at Softbank Latin America Fund
Joaquin Perez Alati
Head of Legal, Senior Counsel at Softbank Latin America Fund
Juan Franck
Managing Partner at SoftBank Vision Fund
Masayoshi Son
Chairman & CEO, SoftBank Group Corp at Softbank Latin America Fund
Frequently asked questions
- Who is Eduardo Vieira?
- Leads marketing, corporate communications, content, events, partnerships and institutional relations for Latin America. Previously a partner at WPP, co-founder of Esfera Brasil, and CEO of H+K Strategies and Ogilvy PR for Latin America.
- Where does Eduardo Vieira work?
- Eduardo Vieira is Jefe de Marketing y Comunicaciones at Softbank Latin America Fund.
- Where did Eduardo Vieira go to school?
- Eduardo Vieira studied at Seoul National University (PG Dip, New Media); FIA Business School (Master of Business Administration - MBA, Business Administration and Management); USP - Universidade de São Paulo (Bachelor's Degree, Journalism).
Same school
Also attended Seoul National University144
Jinho JangDirector, Quantitative Research at Deerfield Management CompanyJaejoon SongCEO at Crit VenturesDongwoo LeeDirector / Investment Team at Crit VenturesSungjoong KimSenior Associate / Investment Team at Crit VenturesByung Geon RheeHead of Advisory Board at Adelphi Ventures Management, LlcJohn YangInvestor at Riverwood Capital
+ 138 more
Also attended FIA Business School24
Paola FerriFinance at Mindset VentureAriadne CaballeroInvestor at Capria VenturesMario Sergio RibeiroInvestor at DNA CapitalSergio AsisConsejo Directivo at ADDventureMarcelo SouccarStrategic Advisor - CEO Juritis USA, TOTVS Business Partner at GAA InvestmentsFrancisco VicenteManaging Director (Funds, Brazil) at Yunus Social Business Colombia
+ 18 more
Also attended USP - Universidade de São Paulo197
Cristina JunqueiraCo-founder of NubankAlexandra DubarInvestor at DaphniMichel AbadiManaging Partner at Maverick Ventures IsraelBruno YoshimuraCo-founder and General Partner at Onevc Venture Partners LlcGustavo RibasInvestor at KfundLana BrandãoVP - Head of People and Culture at Valor Capital Group
+ 191 more
Shared employers
Also worked at Hill+Knowlton Strategies23
Ana AndreescuInvestor at Index VenturesDan BulteelMarketing executive for companies such as WPP, adidas, TikTok/ByteDance, & Build A Rocket Boy at XRCHadley WilkinsOperating Partner Marketing at Playground GlobalAshley MayerCo-founder and full-time GP at Coalition OperatorsStefanie FanInvestment Partner at MindworksNatalie PostonSenior Associate at Motley Fool Ventures
+ 17 more











































