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Ed Keller

Former CEO of The Keller Advisory Group; Visiting Scholar at UPenn's Annenberg School for Communication at Joyance Partners · Former Investor and Member at TBD Angels

East Coast US

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About

Ed Keller specializes in word of mouth, influencer marketing, and consumer insights, with experience as both an entrepreneur in social data and analytics and an executive at agencies where he built and sold businesses, launched data platforms, and managed global teams. He currently leads The Keller Advisory Group, providing board and advisory services to growth-stage companies in SaaS, data/analytics, and market research. He is also a Visiting Scholar at UPenn's Annenberg School for Communication and has authored two business books.

Invests in

AdTechData & InfrastructureMarketing TechSaaS

Experience

  1. The Keller Advisory GroupCEOcurrent2022 — present
  2. Market Research Institute InternationalExecutive Director and CEOcurrent2022 — present
  3. RadiusMember Board of Directorscurrent2023 — present
  4. FocaldataSenior Advisorcurrent2022 — present
  5. MyTelescopeSenior Advisorcurrent2022 — present
  6. Progress PartnersEntrepreneur in Residencecurrent2023 — present
  7. D'Amore-McKim School of Business at Northeastern UniversityExecutive Fellow for the DATA Initiativecurrent2021 — presentBoston, Massachusetts, United States
  8. Leading companies and nonprofitsBoard Director | Advisorcurrent2005 — presentNew York City Metropolitan Area
  9. Joyance PartnersMember Of The Board Of Advisors2022 — 2026
  10. Social StartsMember Of The Board Of Advisors2022 — 2026
  11. SuzySuzy MRX Advisory Board2022 — 2026
  12. SocialVoice.AISenior Advisor2023 — 2026
  13. Oomiji Inc.Advisory Board Member2023 — 2026
  14. BrandlightAdvisory Board Member2024 — 2025Tel Aviv District, Israel
  15. Annenberg School for Communication at the University of PennsylvaniaVisiting Scholar2022 — 2024
  16. TBD AngelsInvestor and Member2022 — 2024
  17. Engagement LabsCEO | Director2016 — 2022Greater New York City Area
  18. Engagement LabsPresident | Director2015 — 2016Toronto, Canada Area
  19. Keller Fay Group (acquired by Engagement Labs Inc)CEO | Co-Founder2006 — 2015Greater New York City Area
  20. GfKCEO, NOP World Consumer and RoperASW2001 — 2005
  21. Roper Starch WorldwideChief Operating Officer1994 — 2001
  22. Roper Starch WorldwideVice President, Senior Vice President1986 — 1994

Skills & more

Word Of Mouth Marketing90Influencer Marketing21Marketing Research95Viral Marketing7Market Research99Research13Management Consulting3Social Media Marketing40Social Media17Analytics14Customer Insight22Integrated Marketing24
+12 moreMarketing CommunicationsContent StrategyConsumer BehaviourAdvertisingDigital MediaDigital StrategyDigital MarketingOnline MarketingOnline AdvertisingSocial Media MeasurementMarketing StrategySegmentation

From Ed's professional profile.

Frequently asked questions

Who is Ed Keller?
Ed Keller specializes in word of mouth, influencer marketing, and consumer insights, with experience as both an entrepreneur in social data and analytics and an executive at agencies where he built and sold businesses, launched data platforms, and managed global teams. He currently leads The Keller Advisory Group, providing board and advisory services to growth-stage companies in SaaS, data/analytics, and market research. He is also a Visiting Scholar at UPenn's Annenberg School for Communication and has authored two business books.
What does Ed Keller invest in?
Ed Keller invests in AdTech, Data & Infrastructure, Marketing Tech, SaaS.
Where did Ed Keller go to school?
Ed Keller studied at University of Pennsylvania (BA, Communications); University of Pennsylvania (MA, Communications).

Same school

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