My Telescope
Founded 2022 · 20 employees on LinkedIn · 4 known investors
MyTelescope offers an AI-driven marketing platform that measures brand interest, forecasts market and product demand, and improves content and AI search visibility by analysing what people search for and ask about across channels like Google, TikTok, YouTube, Amazon and Perplexity. It is available as a platform or via MCP integration with a user's chosen LLM, aimed at marketing teams looking to track brand impact and demand.
Also known as My Telescope · MyTelescope
Investors · 4
Also in the syndicate · 2
Funding
SEC filings, press & company announcements- Undisclosed amountseed roundMar 2022
Trind VC (lead), Vandep Capital (lead)
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026My Telescope (MyTelescope) is a Stockholm-based market intelligence and search analytics company serving marketers, brands and agencies. Its original SaaS product applies Share of Search analytics to measure and predict market trends, brand strength and campaign effectiveness in close to real time, giving marketing teams a way to link brand investment to demand outcomes and to anticipate dips in market share.
The current product is positioned as an intelligence layer that connects to large language models, primarily Claude, through the Model Context Protocol (MCP), alongside the MyTelescope platform itself. Use cases advertised include measuring marketing impact through brand tracking, building content around observed interest, improving relevance in AI-powered search, forecasting category-level market demand, identifying product-level demand and generating marketing plans. The system draws search volume data from 13 platforms — Google, TikTok, YouTube, Amazon, Pinterest, Bing, Instagram, X, eBay, Perplexity, App Store, Google Play and Etsy — refreshed monthly. Target roles span brand, growth, product marketing, content, SEO, AI visibility, research and trend teams.
Founding story
Founded in 2018 by Rodrigo Pozo Graviz, who serves as CEO. The premise described by the founder is that large sums are invested in brand building without a real-time way to prove impact, while the correlation between what people search for and sales and market share is established; the company set out to make that link measurable quickly.
Business model
Software-as-a-service sold to marketers, brands and agencies, delivered as the MyTelescope platform and as an MCP connector for a customer's chosen LLM. Access is metered by credits: users start with 500 free credits without a credit card, upgrade to paid plans, and can purchase additional credit top-ups without changing plan. A premium offering positioned as an "AI marketing operation system" is sold through booked demos.
Subscription pricing plans combined with consumption-based credits, where each query against MyTelescope data consumes credits; additional credits can be bought as top-ups.
Traction
Reported €3.1 million raised in total as of March 2022, customers across FMCG, consumer goods, heavy industry, defence, automotive and charity sectors, and marketing teams at Vattenfall, Suntory, Jim Beam, Publicis, Annalect and Banfana listed as users.
Latest developments
The company now markets an MCP integration that installs MyTelescope as a research and marketing data layer inside Claude, with a skill file, install guide, 500 free credits and paid plans, plus a premium "AI marketing operation system" package; coverage spans 13 search and commerce platforms and includes AI search visibility tracking.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positions itself against competitors that only calculate and visualise Share of Search from Google data, differentiating on multi-platform coverage and AI-based sentiment analysis; framed by investors as bringing measurability, predictability and real-time reporting to strategic rather than purely tactical marketing.
Combines Share of Search measurement with proprietary AI analysis of sentiment data drawn from media, social listening, forums and product reviews to explain the intent behind search behaviour, spans 13 data platforms rather than Google alone, and is consumable directly inside a user's LLM through MCP as well as through its own dashboard-based platform.
Technology
A proprietary AI layer that scans, analyses and visualises search data plus sentiment data from media, social listening, forums and product reviews to interpret the intent behind search activity. Search volume data is aggregated from 13 consumer and commerce platforms and updated monthly. Delivery to LLMs uses the Model Context Protocol, an open standard for connecting AI tools to external data sources, configured through a downloadable, user-editable skill file; MCP connections are read-only by default. The company states its AI is grounded in marketing and strategy frameworks including the 4 Ps, the 60/40 rule, Porter's Five Forces and Peter Drucker's work on strategy. Infrastructure runs on Google Cloud Platform with encryption in transit and at rest and a security posture the company describes as aligned with SOC 2 standards.
Go-to-market
Self-service acquisition through a free-credit trial and a guided install flow for Claude, supported by documentation, an FAQ, changelog and blog, complemented by a sales-led motion for premium deployments via demo booking.
Marketing teams, brand owners and agencies. Named customer organisations include Vattenfall, Suntory, Jim Beam, Publicis, Annalect and Banfana. Client industries cited include FMCG, consumer goods, heavy industry, defence, automotive and charity.
Geography
Headquartered in Stockholm, Sweden, with stated plans to expand into the United States market funded by its 2022 seed round.
History
Founded in Sweden in 2018 as a market intelligence and search platform built on Share of Search analytics. In March 2022 it raised a €2.5 million seed round led by Vendep Capital and Trind VC, bringing total funding to €3.1 million, earmarked for growth and US expansion. The product has since expanded into an AI-oriented offering that delivers demand and search data into LLMs via the Model Context Protocol alongside the original platform.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsThe Stockholm-based market intelligence and search startup raised €2.5 million in seed funding co-led by Vendep Capital and Trind VC, to be used to accelerate growth and entry into the US market.
Following its seed round, the company stated it would use the funding to accelerate growth and enter the United States market.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- My Telescopemytelescope.io · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does My Telescope do?
- Swedish market intelligence platform that turns search and demand signals into marketing insight, delivered in-platform or via MCP.
- Who are My Telescope's investors?
- My Telescope's investors include Vendep Capital, Trind Ventures.