Where does Andreas Panayiotou work?

Andreas Panayiotou is Operating Partner at Notion Capital.

Where did Andreas Panayiotou go to school?

Andreas Panayiotou studied at UCL (BSc, Economics); Poole Grammar School.

Andreas Panayiotou

Investor

Operating Partner at Notion Capital

London, England, United Kingdom

About

Andreas Panayiotou writes Monetisation Matters, a Substack newsletter launched about two years ago. It publishes in-depth articles and actionable insights focused on strategy and monetisation. The content is aimed at founders, product leaders, and product marketing leaders navigating growth from roughly $1m to $100m in revenue.

Experience

Notion CapitalOperating Partnercurrent2026 — present
Notion CapitalOperating Director, Strategy & Monetisation2024 — 2026
Notion CapitalDirector of Pricing & Monetisation2022 — 2023London, England, United Kingdom
ClarivateDirector2018 — 2022London, United Kingdom
Simon-Kucher & PartnersDirector2016 — 2018London, United Kingdom
Simon-Kucher & PartnersManager2015 — 2016London, United Kingdom
Simon-Kucher & PartnersSenior Consultant2013 — 2014London
Simon-Kucher & PartnersConsultant2010 — 2013London, United Kingdom
Department of Energy and Climate ChangeFinance graduate2009 — 2010

Education

UCLBSc, Economics2005 — 2008
Poole Grammar School1999 — 2005

Skills & more

Pricing Strategy23Pricing Analysis18Business Strategy7Pricing6Management Consulting6Strategic Consulting7Marketing Strategy6Financial Modeling3Market Research4Market Analysis2Competitive Analysis3Segmentation1

+12 more

Sales CompensationCompensation StructuresProject ManagementConsultingGo-to-market StrategyExecutive ReportingOrganizational Change ManagementMarket SizingMicrosoft ExcelStrategyManagementAnalysis

From Andreas's professional profile.

Writing

All posts ↗

Andreas has recently written about strategy and monetisation for growth-stage founders, covering why agility and fit beat moats in the AI era, the mechanics of individual and team performance and dysfunction, and using a trust formula to design go-to-market strategy.

Power, Fit, and Agility2026-06-22

Argues that in the AI era, agility and market fit matter more than traditional moats, referencing Helmer's Seven Powers and advocating slack, monitoring, and scenario planning.

Pluribus: Out of Many, One2026-03-27

Uses the show Pluribus as a lens to examine individual and team performance, outlining a goal-seeking model and the sources of dysfunction in individuals and teams.

The Formula for Trust2026-01-13

Explains the trust formula (credibility times intimacy over risk) as a mental model for designing go-to-market strategy, covering credibility signalling, pricing, and intimacy through qualification.

Colleagues at Notion Capital

Adam Hale

Venture Partner at Notion Capital

Alan Millard

Leadership and Teams Expert at Notion Capital

Andy Leaver

Operating Partner at Notion Capital

Anya Sharma

Operations Assistant at Notion Capital

Arya Tandon

Investor at Notion Capital

Ben Lang

Builder, former founder, and community guy

Bethan Andrew

Finance Manager at Notion Capital

Britt Mulder

Marketing Manager at Notion Capital

Frequently asked questions

Who is Andreas Panayiotou?: Andreas Panayiotou writes Monetisation Matters, a Substack newsletter launched about two years ago. It publishes in-depth articles and actionable insights focused on strategy and monetisation. The content is aimed at founders, product leaders, and product marketing leaders navigating growth from roughly $1m to $100m in revenue.
Where does Andreas Panayiotou work?: Andreas Panayiotou is Operating Partner at Notion Capital.
Where did Andreas Panayiotou go to school?: Andreas Panayiotou studied at UCL (BSc, Economics); Poole Grammar School.