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Andreas Panayiotou

Investor

Operating Partner at Notion Capital

London, England, United Kingdom

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About

Operating Partner who advises founders on pricing and revenue strategy.

Experience

  1. Notion CapitalOperating Partnercurrent2026 — present
  2. Notion CapitalOperating Director, Strategy & Monetisation2024 — 2026
  3. Notion CapitalDirector of Pricing & Monetisation2022 — 2023Greater London, England, United Kingdom
  4. ClarivateDirector2018 — 2022London, United Kingdom
  5. Simon-Kucher & PartnersDirector2016 — 2018London Area, United Kingdom
  6. Simon-Kucher & PartnersManager2015 — 2016London Area, United Kingdom
  7. Simon-Kucher & PartnersSenior Consultant2013 — 2014London
  8. Department of Energy and Climate ChangeFinance graduate2009 — 2010

Skills & more

Strategy30Pricing Strategy23

From Andreas's professional profile.

Writing

All posts ↗

Andreas has recently written about business strategy and monetisation topics for growth-stage founders, including why agility and fit beat moats in an AI era, the foundations of individual and team performance, and a trust formula for designing go-to-market strategy.

Power, Fit, and Agility2026-06-22

Argues that in a fast-changing AI era, agility and environmental fit matter more than moats, applying Helmer's Seven Powers while stressing slack, information, and scenario planning to restore fit quickly.imeout

Pluribus: Out of Many, One2026-03-27

Uses the show Pluribus as a lens to examine individual and team performance, outlining a goal-seeking model and the sources of dysfunction in people, teams, and organisations.

The Formula for Trust2026-01-13

Explains the Trust = (Credibility x Intimacy) / Risk formula as a mental model for go-to-market strategy, covering credibility signalling, pricing, social proof, and intimacy through qualification.

Colleagues at Notion Capital

Adam Hale
Venture Partner at Notion Capital
Alan Millard
Leadership and Teams Expert at Notion Capital
Andy Leaver
Operating Partner at Notion Capital
Anya Sharma
Operations Assistant at Notion Capital
Ben Sanders
GTM Expert in Residence at Notion Capital
Bethan Andrew
Finance Manager at Notion Capital
Britt Mulder
Marketing Manager at Notion Capital
Charlotte Salasky
Partner, Investor Relations at Notion Capital

Frequently asked questions

Who is Andreas Panayiotou?
Operating Partner who advises founders on pricing and revenue strategy.
Where does Andreas Panayiotou work?
Andreas Panayiotou is Operating Partner at Notion Capital.
Where did Andreas Panayiotou go to school?
Andreas Panayiotou studied at UCL (BSc, Economics); Poole Grammar School.
What has Andreas Panayiotou written?
Andreas Panayiotou has 3 tracked posts on monetisationmatters.com, including "Power, Fit, and Agility", "Pluribus: Out of Many, One", "The Formula for Trust".

Same school

Shared employers