Find your path to Aaron
100 people in our graph share verified history with Aaron — schools, employers, funds. One of them is your warm intro.
Kelly BarnumunlockedAaron: together at Hudson's Bay Company (2016)
×5Aaron: together at Neiman Marcus
Aaron: together at Academic Partnerships
×2Aaron: together at Mary Kay Inc.
About
Aaron Shockey is an Operating Partner at LightBay Capital, with experience in growth and value creation roles across public companies, mid-market organizations, and private equity-backed portfolios. His work spans e-commerce, digital marketing, CRM, analytics, customer acquisition, retention, brand strategy, and go-to-market execution. He has held both operating positions within businesses and private equity operating partner roles focused on accelerating growth and building enterprise value.
Experience
- LightBay CapitalOperating Partnercurrent2021 — present
- FASTSIGNS®Board Membercurrent2020 — present
- Lane BootsPresident2019 — 2021Dallas/Fort Worth Area
- ShaveLogic, Inc.Chief Digital Officer (CDO)2018 — 2021Dallas/Fort Worth Area
- Academic PartnershipsChief Marketing Officer2016 — 2018Dallas/Fort Worth Area
- Hudson's Bay CompanySVP, Marketing Gilt and Saks Off 5th2016Greater New York City Area
- Hudson's Bay CompanySVP Digital Marketing and Customer Insights2014 — 2016Greater New York City Area
- Neiman MarcusVP, Digital Marketing and Advertising2010 — 2014
- imc2VP, Client Partner2010
- imc2Account Director2009 — 2010
- imc2Director of Strategy, e-Commerce/Retail2007 — 2009
- Mary Kay Inc.Business Manager2000 — 2007
- EDSSystems Engineer1998 — 2000
Skills & more
Customer ExperienceE-commerceEmail MarketingDigital MarketingMarketing StrategyMulti-channel RetailDigital StrategyCustomer InsightAnalyticsIntegrated MarketingSegmentationWeb Analytics
+11 more
AdvertisingMobile MarketingCRMInteractive MarketingOnline AdvertisingDirect MarketingRetailMarketingManagementStrategyLeadershipFrom Aaron's professional profile.
Colleagues at LightBay Capital
Abhishek (A.B.) Rampuria
Managing Director at LightBay Capital
Adam Stein
Founding Partner at LightBay Capital
Alexa Feuerman
Vice President at LightBay Capital
Angelina Susanto
Associate at LightBay Capital
Aref H. Lahham
Founding Partner at Orion Capital Managers
Atticus Bieff
Managing Director at LightBay Capital
Ben Herman
Partner at LightBay Capital
Chandler Jester
Associate at LightBay Capital
Frequently asked questions
- Who is Aaron Shockey?
- Aaron Shockey is an Operating Partner at LightBay Capital, with experience in growth and value creation roles across public companies, mid-market organizations, and private equity-backed portfolios. His work spans e-commerce, digital marketing, CRM, analytics, customer acquisition, retention, brand strategy, and go-to-market execution. He has held both operating positions within businesses and private equity operating partner roles focused on accelerating growth and building enterprise value.
- Where does Aaron Shockey work?
- Aaron Shockey is Digital Marketing at LightBay Capital.
- Where did Aaron Shockey go to school?
- Aaron Shockey studied at Texas McCombs School of Business (MBA); University of Oklahoma - Price College of Business (BBA, MIS).
Same school
Also attended Texas McCombs School of Business375
Bill GurleyGeneral Partner Emeritus at BenchmarkArnon DinurPartner at 83NorthMonica SolizDirector, Marketing at Sapphire VenturesDale ChangOperating Partner at Scale Venture PartnersJoel HemmertFinance/Legal/IR at 8VCMadison McDonaldFinance/Legal/IR at 8VC
+ 369 more
Also attended University of Oklahoma - Price College of Business25
Mansi PatelInvestment Associate at Cortado VenturesAmber BylundSVP of Sales Strategy at Siddhi CapitalBlake TrippetChief New Markets Officer at MetafundEmerson Slade MillerSenior Associate at ATX Venture PartnersAaron WebsterManaging Partner at Cameron VenturesRyan CargillVice President at Plains Ventures
+ 19 more
Shared employers
Also worked at FASTSIGNS®1
Also worked at Academic Partnerships6
Also worked at Neiman Marcus11
Sov BallardExecutive Administrator at QED InvestorsMeka Millstone-ShroffC-suite executive with 25+ years of experience growing consumer-facing businesses at XRCPhilippe BourguignonGodfather at OneRagtimeCourtney HoweBusiness Manager at Brewer Lane VenturesMolly M. HughesInvestor at Madison Dearborn PartnersAlexa FeuermanVice President at LightBay Capital
+ 5 more
Also worked at Mary Kay Inc.8
Stephany ZooHead of Ecosystem at CaladanLindsey KilbrideInvestor at Detroit Venture PartnersMitch GreenAssistant Controller at Sopris Private EquityKregg JodieVenture Partner at Sentiero VenturesShelby ClarkOperations Manager at CatalysrLeah Glover HayesDirector at Claritas Capital
+ 2 more