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Aaron Shockey

Investor

Digital Marketing at LightBay Capital

New York City Metropolitan Area

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About

Aaron Shockey is an Operating Partner at LightBay Capital, with experience in growth and value creation roles across public companies, mid-market organizations, and private equity-backed portfolios. His work spans e-commerce, digital marketing, CRM, analytics, customer acquisition, retention, brand strategy, and go-to-market execution. He has held both operating positions within businesses and private equity operating partner roles focused on accelerating growth and building enterprise value.

Experience

  1. LightBay CapitalOperating Partnercurrent2021 — present
  2. FASTSIGNS®Board Membercurrent2020 — present
  3. Lane BootsPresident2019 — 2021Dallas/Fort Worth Area
  4. ShaveLogic, Inc.Chief Digital Officer (CDO)2018 — 2021Dallas/Fort Worth Area
  5. Academic PartnershipsChief Marketing Officer2016 — 2018Dallas/Fort Worth Area
  6. Hudson's Bay CompanySVP, Marketing Gilt and Saks Off 5th2016Greater New York City Area
  7. Hudson's Bay CompanySVP Digital Marketing and Customer Insights2014 — 2016Greater New York City Area
  8. Neiman MarcusVP, Digital Marketing and Advertising2010 — 2014
  9. imc2VP, Client Partner2010
  10. imc2Account Director2009 — 2010
  11. imc2Director of Strategy, e-Commerce/Retail2007 — 2009
  12. Mary Kay Inc.Business Manager2000 — 2007
  13. EDSSystems Engineer1998 — 2000

Skills & more

Customer ExperienceE-commerceEmail MarketingDigital MarketingMarketing StrategyMulti-channel RetailDigital StrategyCustomer InsightAnalyticsIntegrated MarketingSegmentationWeb Analytics
+11 moreAdvertisingMobile MarketingCRMInteractive MarketingOnline AdvertisingDirect MarketingRetailMarketingManagementStrategyLeadership

From Aaron's professional profile.

Colleagues at LightBay Capital

Abhishek (A.B.) Rampuria
Managing Director at LightBay Capital
Adam Stein
Founding Partner at LightBay Capital
Alexa Feuerman
Vice President at LightBay Capital
Angelina Susanto
Associate at LightBay Capital
Aref H. Lahham
Founding Partner at Orion Capital Managers
Atticus Bieff
Managing Director at LightBay Capital
Ben Herman
Partner at LightBay Capital
Chandler Jester
Associate at LightBay Capital

Frequently asked questions

Who is Aaron Shockey?
Aaron Shockey is an Operating Partner at LightBay Capital, with experience in growth and value creation roles across public companies, mid-market organizations, and private equity-backed portfolios. His work spans e-commerce, digital marketing, CRM, analytics, customer acquisition, retention, brand strategy, and go-to-market execution. He has held both operating positions within businesses and private equity operating partner roles focused on accelerating growth and building enterprise value.
Where does Aaron Shockey work?
Aaron Shockey is Digital Marketing at LightBay Capital.
Where did Aaron Shockey go to school?
Aaron Shockey studied at Texas McCombs School of Business (MBA); University of Oklahoma - Price College of Business (BBA, MIS).

Same school

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