Fundraising Fox

WatchTower & Friends

Accelerator

Kuala Lumpur · Pre-Seed–Seed · 3 people tracked

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Investment thesis

WatchTower & Friends operates as Malaysia's leading private accelerator, supporting early-stage founders through a structured 12-week program covering leadership foundations, business model development, MVP building, market onboarding, funding fundamentals, and ESG. The firm invests RM100k into early-stage startups and provides six weeks of dedicated mentoring. Its aim is to help founders rapidly build business cases, validate them, and launch companies within a success-focused ecosystem. Having backed more than 50 startups across 8 cohorts, its alumni include notable Malaysian companies such as TheLorry, MoneyMatch, and LaPasar.

Invests inE-commerceSaaSSector AgnosticAsia-PacificKuala LumpurMalaysia

Source: firm website, verified Aug 3, 2026.

Stage
Pre-Seed–Seed
Check
$22K
HQ
Kuala Lumpur, MY
Instruments
Equity
Founded
2015
Portfolio companies
9

Team · 3 people

from the firm's website

What they invest in

from 3 of 9 portfolio companies

Enterprise Software ×2SaaS ×2B2B Marketplaces ×1E-commerce ×1Logistics & Supply Chain ×1Retail Tech ×1Sales Tech ×1

HQs:Malaysia×1

Portfolio companies · 9 tracked

alumni founders can tell you what the program is really like
Ejen2uejen2u.comin

Ejen2u provides a digital platform and tools (including EjenGO, EjenVenture, and the WEMAP entrepreneurship training program) to support agent-based sales businesses.

Enterprise SoftwareSaaSSales Tech

Lapasarlapasar.com

Lapasar is a Malaysian B2B e-procurement platform and marketplace connecting corporate buyers to 10,000+ verified suppliers and 2M+ SKUs, with its own warehouses, delivery fleet, and payment/credit infrastructure across Peninsular Malaysia.

B2B MarketplacesEnterprise SoftwareLogistics & Supply Chain

MoneyMatch

First startup to graduate from Bank Negara's Fintech Sandbox with a full license; operates in four countries, valued at over RM100 million.

MyCash Online
Omnimatics
Pomen
Postcopostco.coin

PostCo offers an e-commerce platform for online retail brands that combines returns management, cart and checkout upsells, and post-purchase order editing through a shared AI customer intelligence layer.

E-commerceRetail TechSaaS

Runningman
TheLorry

South-East Asia's land logistics platform for e-commerce logistics and transport

Frequently asked questions

What stage does WatchTower & Friends invest at?
WatchTower & Friends invests at the Pre-Seed, Seed stages.
What is WatchTower & Friends's typical check size?
WatchTower & Friends typically writes checks of $22K.
What sectors does WatchTower & Friends focus on?
WatchTower & Friends focuses on E-commerce, SaaS, Sector Agnostic.
Where is WatchTower & Friends located?
WatchTower & Friends is headquartered in Kuala Lumpur, MY.

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