WatchTower & Friends
AcceleratorKuala Lumpur · Pre-Seed–Seed · 3 people tracked
Investment thesis
WatchTower & Friends operates as Malaysia's leading private accelerator, supporting early-stage founders through a structured 12-week program covering leadership foundations, business model development, MVP building, market onboarding, funding fundamentals, and ESG. The firm invests RM100k into early-stage startups and provides six weeks of dedicated mentoring. Its aim is to help founders rapidly build business cases, validate them, and launch companies within a success-focused ecosystem. Having backed more than 50 startups across 8 cohorts, its alumni include notable Malaysian companies such as TheLorry, MoneyMatch, and LaPasar.
Source: firm website, verified Aug 3, 2026.
Team · 3 people
from the firm's website
What they invest in
from 3 of 9 portfolio companiesSaaS ×3E-commerce ×2Enterprise Software ×2AI & Machine Learning ×1B2B Marketplaces ×1Creator Economy ×1Logistics & Supply Chain ×1Retail Tech ×1
HQs:Malaysia×2
Portfolio companies · 9 tracked
alumni founders can tell you what the program is really like
Ejen2u provides a digital platform and tools (including EjenGO, EjenVenture, and the WEMAP entrepreneurship training program) to support agent-based sales businesses.
Creator EconomyEnterprise SoftwareSaaSSales Tech
Sheikh Ezaiddin(Founder)inTaufiq Zakir(Founder)inImran HadiMohd Taufiq Mohd Zakir
Co-investors500 GlobalArtem VenturesGobi PartnersThe Hive Southeast Asia
Lapasar is a full-service B2B marketplace operating in Malaysia that consolidates suppliers and handles procurement outcomes including goods delivery, credit terms, and fulfillment across Peninsular Malaysia.
AI & Machine LearningB2B MarketplacesE-commerceEnterprise SoftwareLogistics & Supply ChainSaaSMalaysia, MY
Thinesh Kumar Asogan(Co-founder and CEO)inLakshman Das Asogan(Co-founder and CRO)inDannis Raj David(Chief Operating Officer)Noomi Fessler(Chief Financial Officer)inCollin Ng(Head — Supply Chain)in
Co-investorsGobi Partners
First startup to graduate from Bank Negara's Fintech Sandbox with a full license; operates in four countries, valued at over RM100 million.
Co-investorsCradle Seed VenturespitchINTH Capital
PostCo offers an e-commerce platform for online retail brands that combines returns management, cart and checkout upsells, and post-purchase order editing through a shared AI customer intelligence layer.
E-commerceRetail TechSaaS
Co-investorsQuest Ventures
South-East Asia's land logistics platform for e-commerce logistics and transport
Co-investorsCradle Seed VenturespitchIN
Frequently asked questions
- How many investments has WatchTower & Friends made?
- WatchTower & Friends has 9 tracked investments.
- What stage does WatchTower & Friends invest at?
- WatchTower & Friends invests at the Pre-Seed, Seed stages.
- What is WatchTower & Friends's typical check size?
- WatchTower & Friends typically writes checks of $22K.
- What sectors does WatchTower & Friends focus on?
- WatchTower & Friends focuses on E-commerce, SaaS, Sector Agnostic.
- Where is WatchTower & Friends located?
- WatchTower & Friends is headquartered in Kuala Lumpur, MY.
- Who does WatchTower & Friends co-invest with?
- WatchTower & Friends most often shares deals with Cradle Seed Ventures, Gobi Partners, pitchIN, among 8 tracked co-investors.
Similar investors
August Capital is a venture capital firm that invests in a small number of companies, providing hands-on support to entrepreneurs building their businesses.
Cherubic Ventures is known for investing before a startup even launches or reaches product-market fit, often as the first institutional investor, while also setting aside half of its latest fund for follow-on support all the way through pre-IPO; it was also one of the first venture firms to operate as a solo general partner and has grown into one of the largest funds run that way. Founded by Matt Cheng, who previously built two companies that each reached over $1 billion in public market value, the firm was designed from the start to invest across both the U.S. and Asia, backing early breakout companies in places like Croatia, Bangladesh, Japan, and Taiwan in addition to the U.S., with its Taipei roots still central to its identity alongside its Silicon Valley presence.
Golden Gate Ventures is an early-stage venture capital firm that has invested in founders across Southeast Asia since 2011.
Version One Ventures is an early-stage venture firm that backs mission-driven founders building technology companies with generational potential, often committing from day one before a category is clear.
Ajim Capital is an early-stage venture firm investing at pre-seed and seed in technology companies building Africa's core infrastructure, spanning fintech, logistics, vertical SaaS, and AI.