&vest
Private equityGrowth–Late Stage · 20 people tracked
Investment thesis
&vest focuses on the consumer beauty sector, combining strategy, creative thinking, and operating expertise to transform businesses into resonant brands. It operates in two ways: as an embedded partner delivering turnaround and operational support to investor partners (during acquisition diligence, post-acquisition, or mid-pivot), and by acquiring and operating beauty brands positioned to scale rapidly. The firm emphasizes hands-on operating, aligning its structure to brand success, and investing with 'skin in the game' rather than acting as a traditional consultancy.
Source: firm website, verified Aug 3, 2026.
Team · 20 people
from the firm's websiteWorked in marketing operations at Forma Brands from April 2023 to January 2024.
Has worked on acquisition diligence since January 2024.
Served as CEO of Forma Brands from April 2023 to October 2023.
Worked in marketing at Forma Brands from April 2024 to July 2024.
Has worked on acquisition diligence since January 2025.
Has worked on acquisition diligence since December 2024.
Served as CFO of Forma Brands from April 2023 to June 2023.
Served as CEO of FAST I and II from August 2020 to October 2023.
Involved with E.M.V. at Forma Brands since October 2024.
Investments · 1 tracked
founders shown can be your intro pathBeauty brand company that &vest led through a turnaround via embedded leadership and operational excellence.
Frequently asked questions
- What stage does &vest invest at?
- &vest invests at the Growth, Late Stage stages.
- What sectors does &vest focus on?
- &vest focuses on AI & Machine Learning, Consumer, Direct to Consumer, E-commerce.
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