/Investor DB

Upshift Capital

Venture capital

San Francisco · Seed · 2 people tracked

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Investment thesis

Upshift Capital was founded by operators who have advised and invested in more than 50 high-growth companies. The firm applies hands-on experience in scaling operations, optimizing sales engines, and building go-to-market teams to support startups. It typically invests at the seed stage, concentrating on SaaS and marketplace businesses, and positions itself as a partner focused on accelerating growth and customer acquisition.

Source: firm website, verified Oct 2, 2026.

Stage
Seed
HQ
San Francisco, US
Instruments
Equity
Tracked investments
6
IPOs
1
Acquisitions
2

Team · 2 people

from the firm's website
Gabriel Luna-Ostaseski

Co-founded the home improvement marketplace Calfinder, where he grew sales from zero to over $40 million through bootstrapping.

Marcus Segal

A strategist and operations executive with over 17 years of experience scaling technology companies.

What they invest in

from 5 of 6 portfolio companies

Enterprise Software ×3Fintech ×3SaaS ×3AI & Machine Learning ×2Consumer ×2AdTech ×1B2B Marketplaces ×1HR Tech ×1

HQs:United States×3Canada×2

Investments · 6 tracked

founders shown can be your intro path
Pinterestpinterest.cominNYSE: PINS

Pinterest operates a visual discovery platform where users save and browse images organised into boards, used heavily for shopping, recipes and design.

San Francisco, US

Evan Sharp(Founder)Ben Silbermann(Founder)inPaul Sciarra(Founder)Mike Yang(Executive Officer)Natalie Fair(Executive Officer)inBill Ready(Chief Executive Officer)in

Co-investors3Spoke CapitalA.Capital VenturesA*Acequia Capital (AceCap)Allied Venture PartnersAmakor+64 more

Bulk MRO Industrial Supplybulkmro.cominSeed · Sep 2019

Bulk MRO operates a B2B supply chain and finance platform serving enterprise, government, and SME customers with industrial products, metals, agro-commodities, chemicals, and logistics services.

B2B MarketplacesEnterprise SoftwareFintechLogistics & Supply ChainSaaSNew York City, US

Devang Shah(Founder)inGaurang Shah(Director)inCharles Lorenceau(Director)Sergio Pereira(CTO)

Co-investorsAAF Management Ltd.Afore CapitalFJ LabsRebright PartnersSwitch VenturesY Combinator+10 more

Fiixfiix.ioSeedAcquired

Fiix provides on-demand auto repair services performed at customers' homes or offices, covering battery, brake, engine, tire, transmission, and related vehicle maintenance and diagnostics.

ConsumerMobility & TransportationToronto, CA

Arif Bhanji(CEO \u0026 President)inKhallil Mangalji(CTO)inZain Manji(COO)in

Co-investorsY CombinatorAltaIR CapitalBuildGroupBurst CapitalGarage CapitalHappy Street Ventures+4 more

Humihumi.cain𝕏Seedacquired by Employment Hero

Humi was a Canadian HR, payroll, and benefits software platform designed for small and medium-sized businesses in Canada.

AI & Machine LearningEnterprise SoftwareFintechHR TechSaaSToronto, CA

Kevin Kliman(CEO)inMatt Loszak(CTO)inDrew MillingtoninSimon Bourgeois(Co-Chief Executive Officer)inKevin Langlois(Vice President Engineering)Karyn Xiong(Recruiter)

Co-investors500 Global7BC Venture CapitalAmplify.LAChartline Capital PartnersFundersClubGarage Capital+23 more

StumbleUponstumbleupon.com

StumbleUpon is a social networking platform that enables users to discover and share web content with others who share similar interests, and offers advertising and marketing services for businesses.

AdTechConsumerMedia & EntertainmentSocial

Co-investorsAugust CapitalHarlan Capital PartnersWestern Technology InvestmentAccelDag VenturesFirst Round Capital+1 more

Tesoriotesorio.comin𝕏Jul 2019

Tesorio provides a Connected Financial Operations platform that automates accounts receivable workflows including collections, cash application, forecasting, and payment management for finance teams at growing companies.

AI & Machine LearningEnterprise SoftwareFintechSaaSSan Francisco, US

Carlos Vega(CEO)inFabio Fleitas(Founder)inCarlos R. Vega(Founder)Chase DeHan(Lead Data Scientist)Peter Hadlaw(ML Engineer)Mari Ventura(Special Projects)

Co-investorsBAMCAPCarao VenturesFirst Round CapitalFloodgateFundersClubKube VC+16 more

Exits · 3

1 IPOs · 2 acquisitions · showing 2

PinterestNYSE: PINSHumiacq. by Employment Hero

Portfolio news

latest coverage across their companies
Humi by Employment Hero Raises $24.

Humi · trysignalbase.com · Mar 24, 2026

Frequently asked questions

How many investments has Upshift Capital made?
Upshift Capital has 6 tracked investments, 3 of which have exited.
What stage does Upshift Capital invest at?
Upshift Capital invests at the Seed stage.
What sectors does Upshift Capital focus on?
Upshift Capital focuses on Consumer, Enterprise Software, Marketplaces, SaaS.
Where is Upshift Capital located?
Upshift Capital is headquartered in San Francisco, US.
Who does Upshift Capital co-invest with?
Upshift Capital most often shares deals with August Capital, Harlan Capital Partners, Western Technology Investment, among 3 tracked co-investors.

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