/Investor DB

Upshift Capital

Venture capital

San Francisco · Seed · 2 people tracked

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Investment thesis

Upshift Capital was founded by operators who have advised and invested in over 50 high-growth companies. The firm typically invests at the seed round in SaaS and marketplace businesses, leveraging hands-on experience in scaling operations, optimizing sales engines and building go-to-market teams to help startups accelerate their growth and customer acquisition.

Source: firm website, verified Oct 2, 2026.

Stage
Seed
HQ
San Francisco, US
Instruments
Equity
Tracked investments
5
IPOs
1
Acquisitions
2

Team · 2 people

from the firm's website
Marcus Segal

A strategist and operations executive with over 17 years of experience scaling technology companies.

What they invest in

from 4 of 5 portfolio companies

Consumer ×2Enterprise Software ×2Fintech ×2SaaS ×2AdTech ×1AI & Machine Learning ×1B2B Marketplaces ×1HR Tech ×1

HQs:Canada×2United States×2

Investments · 5 tracked

founders shown can be your intro path
Pinterestpinterest.cominNYSE: PINS

Pinterest operates a visual discovery platform where users save and browse images organised into boards, used heavily for shopping, recipes and design.

San Francisco, US

Evan Sharp(Co-founder & CDO)Ben Silbermann(Co-founder and Executive Chairman)inPaul Sciarra(Co-founder)Mike Yang(Executive Officer)Natalie Fair(Executive Officer)inBill Ready(Chief Executive Officer)in

Co-investors3Spoke CapitalA.Capital VenturesA*Acequia Capital (AceCap)Allied Venture PartnersAmakor+58 more

Bulk MRO Industrial Supplybulkmro.cominSeed

Bulk MRO operates a B2B supply chain and finance platform serving enterprise, government, and SME customers with industrial products, metals, agro-commodities, chemicals, and logistics services.

B2B MarketplacesEnterprise SoftwareFintechLogistics & Supply ChainSaaSNew York City, US

Devang Shah(Founder)inGaurang Shah(Founder/Director)inCharles Lorenceau(Director)

Co-investorsAAF Management Ltd.Afore CapitalFJ LabsRebright PartnersSwitch VenturesY Combinator+10 more

Fiixfiix.ioSeedAcquired

Fiix provides on-demand auto repair services performed at customers' homes or offices, covering battery, brake, engine, tire, transmission, and related vehicle maintenance and diagnostics.

ConsumerMobility & TransportationToronto, CA

Arif Bhanji(Founder/CEO & President)inKhallil Mangalji(Founder/CTO)inZain Manji(Founder/COO)in

Co-investorsY CombinatorAltaIR CapitalBuildGroupBurst CapitalGarage CapitalHappy Street Ventures+4 more

Humihumi.cain𝕏Seedacquired by Employment Hero

Humi was a Canadian HR, payroll, and benefits software platform designed for small and medium-sized businesses in Canada.

AI & Machine LearningEnterprise SoftwareFintechHR TechSaaSToronto, CA

Kevin Kliman(Founder/CEO)inMatt Loszak(Founder/CTO)inDrew MillingtoninSimon Bourgeois(Founder)in

Co-investors500 Global7BC Venture CapitalAmplify.LAChartline Capital PartnersFundersClubGarage Capital+17 more

StumbleUponstumbleupon.com

StumbleUpon is a social networking platform that enables users to discover and share web content with others who share similar interests, and offers advertising and marketing services for businesses.

AdTechConsumerMedia & EntertainmentSocial

Co-investorsAugust CapitalHarlan Capital PartnersAccelDag VenturesFirst Round CapitalSherpalo Ventures

Exits · 3

1 IPOs · 2 acquisitions · showing 2

PinterestNYSE: PINSHumiacq. by Employment Hero

Frequently asked questions

How many investments has Upshift Capital made?
Upshift Capital has 5 tracked investments, 3 of which have exited.
What stage does Upshift Capital invest at?
Upshift Capital invests at the Seed stage.
What sectors does Upshift Capital focus on?
Upshift Capital focuses on Consumer, Enterprise Software, Marketplaces, SaaS.
Where is Upshift Capital located?
Upshift Capital is headquartered in San Francisco, US.

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