Fundraising FoxSupermarket
Venture capitalSeed · 5 people tracked
Find your way into Supermarket
Sign up to see every warm intro you have to Supermarket
- Paths you didn't know you had: your email and LinkedIn already hold routes to the Supermarket team. We find them for you
- 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
- Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone
Days of research, done the moment you sign in, with every route ranked by how warm it is.
Investment thesis
Supermarket invests on the conviction that distribution — not product quality — is the primary determinant of which companies win. Drawing on decades of experience across advertising, performance marketing, PR, content, design, and e-commerce through one of the Nordics' largest agency networks, the firm observed that strong products often fail because they cannot reach their markets. With AI accelerating product parity, Supermarket believes the companies that succeed will be those that master distribution, and it was created specifically to back that thesis.
Source: firm website, verified Oct 2, 2026.
Team · 5 people
from the firm's website & public directories
What they invest in
from 19 of 24 portfolio companiesSaaS ×11AI & Machine Learning ×10Enterprise Software ×6Healthtech ×4Data & Infrastructure ×3Digital Health ×3Developer Tools ×2EdTech ×2
HQs:Sweden×9United Kingdom×1
Who they back
founder profiles across 5 portfolio companiesAccelerator rootsportfolio companies that came through a program
Investments · 24 tracked
founders shown can be your intro pathAcorai develops a non-invasive, handheld heart monitor that estimates cardiac and pulmonary pressures (including PCWP and RAP) and hemodynamic congestion trends to help clinicians manage and personalize heart failure therapy.
AI & Machine LearningDigital HealthMedical Devices
Co-investorsCapital Q® Ventures Inc.CARMA FUNDCreative Destruction Lab (CDL)Meridian Health Ventures
Berget AI provides sovereign, open-source AI infrastructure and platforms for organizations to build and deploy their own AI models in compliance with EU regulations, addressing barriers such as GPU capital requirements, regulatory complexity, and lack of local language model access.
AI & Machine LearningCloud ComputingData & InfrastructureDeveloper ToolsEnterprise SoftwareSweden, SE
Christian Landgren(Co-founder & CPTO)inAndreas Lundmark(Co-founder & CEO)in
Co-investorsLuminar VenturesWellstreet
Thalius is a deep tech AI company researching more efficient, reliable, and interpretable AI architectures, and building products based on that research.
AI & Machine LearningDeep TechEnterprise Software
Cheque offers invoicing with built-in early payout, advancing payment to agencies and studios on eligible invoices the same day they are sent and handling collections from the client.
FintechSaaS
Curoflow provides a white-label digital healthcare platform for care providers, combining booking, triage, electronic medical records, a patient portal, payments, and business support in one system.
Digital HealthHealthtechSaaS
Cviko Beslic(Founder)in
Co-investorsSilicon GardensAlmi Invest
Halmos Labs provides automated biotech research and development, running experiments and simulations that address questions from wetlab experiment design through cancer vaccine manufacturing.
BiotechHealthtechLund, SE
Mattias Akke(CEO)inLinus von Ekensteen Löfgren(CTO)in
Co-investorsY Combinator
Lumoo is a unified AI-powered workspace for fashion teams to create, automate, and manage content from design through consumer channels.
AI & Machine LearningRetail TechSaaS
Memmo is a study platform where students create a workspace per course, upload their materials (documents, slides, recorded lectures, past exams, and textbooks), and get an AI-generated list of what to learn.
AI & Machine LearningEdTechSaaS
Meitner provides a digital school platform for preschools, primary schools, and upper-secondary schools (K-12) in Sweden, covering administration, grading, attendance, documentation, and home-school communication.
EdTechSaaS
Normain is an AI platform for structured document review that lets teams define a workflow once and run it across many documents, with every answer linked back to its source.
AI & Machine LearningEnterprise SoftwareSaaS
Pattern is a mapping and data platform used to manage customer relationships and internal processes within maps, and it serves as the basis for a Swedish national standard for measuring sustainable city centers.
Data & InfrastructureGovTechPropTech
Pulse is a smart wearable ring paired with a mobile app that delivers gentle micro-vibrations to remind users to pause, breathe, and practice mindfulness throughout the day, including headphone-free guided meditation.
HardwareMental HealthWellness & Fitness
Co-investorsCapital A PartnersHeartfelt CapitalKima Ventures3one4 Capital
Redpine provides AI developers and autonomous agents with access to licensed, high-quality multimodal data sourced from non-public content owners, who are compensated for opt-in AI use.
AI & Machine LearningData & InfrastructureDeveloper ToolsEnterprise SoftwareStockholm, SE
Anders Hammarbäck(CEO, co-founder)inDavid Österdahl(CTPO, co-founder)in
Co-investorsF-Prime Capitalnode.vcNordicNinjaLuminar Ventures
Supernormal offers medically-grounded weight-loss treatments using GLP-1 and GIP medications, along with health tests and follow-up care delivered through a digital platform.
Digital HealthHealthtechWellness & Fitness
Unaric builds domain-specific applications for the Salesforce platform, offering tools for communications, payments, reporting, and training that turn scattered activity into structured, AI-ready data.
AI & Machine LearningEnterprise SoftwareSaaSLondon, GB
Moritz Birke(Founder)inJohn Carini(Founder)in
Co-investorsKinled HoldingLocalGlobeSICTICBalderton CapitalLatitud Ventures
Vetnio is an AI copilot platform for veterinarians that automates clinical notes, provides diagnostic support, and manages calls and messages.
AI & Machine LearningEnterprise SoftwareFuture of WorkHealthtechSaaSStockholm, SE
Arman Karégar(CEO)inMax Henry Xie(CTO)in
Co-investorsPeakWave VenturesY CombinatorAndreessen HorowitzRoadrunner Ventures
.jpeg){kind=logo}
VIP Monkey offers a consumer app for discovering and buying tickets to events such as club nights, concerts, theater, stand-up, and festivals, with digital tickets, membership and student cards.
ConsumerMarketing TechSaaS
Tendium offers an AI-powered platform for business-to-government sales, helping companies find relevant public sector tenders, qualify opportunities, and create and manage bids in one workflow.
AI & Machine LearningGovTechSaaS
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
BaemingoNext gen hospitality platformTalendaryTendiumWearable-first frontline management
Portfolio news
latest coverage across their companies
Halmos Labs · swedishtechnews.com · Sep 8, 2026
Redpine · thesaasnews.com · Apr 28, 2026
Berget AI · finsmes.com · Feb 9, 2026
Frequently asked questions
- How many investments has Supermarket made?
- Supermarket has 24 tracked investments.
- What stage does Supermarket invest at?
- Supermarket invests at the Seed stage.
- What sectors does Supermarket focus on?
- Supermarket focuses on AI & Machine Learning, EdTech, Enterprise Software, Fintech, Healthtech, SaaS.
- Who does Supermarket co-invest with?
- Supermarket most often shares deals with Y Combinator, F-Prime Capital, Kima Ventures, among 20 tracked co-investors.
Similar investors
DN Capital is a global early-stage venture firm founded in 2000, investing in Seed, Series A and select Series B companies across Europe and North America.
Floodgate is a venture capital fund that backs founders at the earliest stages, positioning itself as their first true believers.
Khosla Ventures is a venture capital firm that backs bold, early-stage, technology-driven companies across deep tech and other sectors, providing hands-on 'venture assistance' to help founders build category-defining businesses.
Mosaic Ventures is a thesis-driven, boutique venture capital partnership focused on backing European AI entrepreneurs, investing at Seed and Series A stages.
OMERS Ventures is a venture capital firm that invests in founders globally, with investment teams based in New York, Palo Alto, and Toronto.