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Sturgeon Capital

Venture capital

London · Pre-Seed–Growth · 5 people tracked

Also known as Sturgeon Capital Gfm Ltd

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Investment thesis

Sturgeon Capital focuses on investing in founding teams building transformative businesses across emerging markets.

Source: firm website, verified Aug 3, 2026.

Stage
Pre-Seed–Growth
Check
$150K – $17M
HQ
London, GB
Instruments
Equity
Founded
2010
AUM
$35M
Net assets · FY2025
$356.2K
Tracked investments
4

Team · 5 people

from curated & public directories
Saad Hasan· Principalin

What they invest in

from 3 of 4 portfolio companies

Media & Entertainment ×2SaaS ×2AdTech ×1E-commerce ×1Fintech ×1Future of Work ×1Gaming ×1HR Tech ×1

HQs:United States×2Vietnam×1

Investments · 4 tracked

founders shown can be your intro path

By year:2025 · 32024 · 14 dated

DealCartdealcart.ioin𝕏Jul 2024 · $3M

Xoilac TV is a Vietnamese website that streams live football matches for free, covering domestic and international leagues along with other sports.

E-commerceFintechMarketplacesMedia & Entertainment

Ammar Naveed(Founder)Haider Raza(Founder)inFazel RehmanSyed RazaTanzila Asim ZafarUsman Dealcart

Co-investors500 GlobalAmaana CapitalFatima Gobi VenturesGobi PartnersShorooq Partners

GfycatApr 2025 · $1.2MAcquired

GIF/media platform that grew to 200 million monthly active users and was acquired by Snap.

Mountain View, US

Dan McEleney(Director)Richard R. Rabbat(Executive Officer, Director)

BoardErnestine Fu(Director)

Co-investorsAlsop Louie PartnersPear VC

Kiklikokikliko.cominApr 2025 · $1.2M

Kikliko operates KLIPY, a service that lets digital platforms integrate a library of GIFs, memes, stickers, and clips with embedded programmatic ads to increase user engagement and generate ad revenue.

AdTechGamingMedia & EntertainmentSaaSSocialSan Francisco, US

Co-investorsPresto Ventures

PeopleForcepeopleforce.ioin𝕏Apr 2025 · $5.4M

PeopleForce is an HR management platform that automates tasks such as onboarding, offboarding, time tracking, applicant tracking, performance reviews, and employee engagement surveys.

Future of WorkHR TechSaaS

Co-investorsChicago VenturesDniproRLC Venturesu.ventures

Portfolio news

latest coverage across their companies

Principals & officers · per Companies House

what is this? ⓘ
Clemente Cappello

Director · Italian · since 2011

Mustafa Nuri Toker

Director · British · since 2026

Ownership & control

Evren Ucok25–50% of shares, 25–50% of voting rights

Kiyan Zandiyeh25–50% of shares, 25–50% of voting rights

Frequently asked questions

What stage does Sturgeon Capital invest at?
Sturgeon Capital invests at the Pre-Seed, Seed, Series A, Growth stages.
What is Sturgeon Capital's typical check size?
Sturgeon Capital typically writes checks of $150K – $17M.
What sectors does Sturgeon Capital focus on?
Sturgeon Capital focuses on AgTech, E-commerce, EdTech, Energy, Enterprise Software, Fintech, Medical Devices, Retail Tech, SaaS.
Where is Sturgeon Capital located?
Sturgeon Capital is headquartered in London, GB.

Media · Podcasts & interviews

featuring the team

Ep. 14 - State of Emerging Markets with Robin Butler, Partner at Sturgeon Capital

Big Sky Capital VC · Robin Butler

#29 | Robin Butler, Sturgeon Capital: Venture Capital Strategies in Emerging Markets

nFactorial Podcast · Robin Butler

Robin Butler- Sturgeon Capital- speaks to NICL

NICL SolveTogether · Robin Butler

Startup Talks Ep. 49 | Robin Butler | Sturgeon Capital | Venture Capital | Startup Investment

Startup Talks · Robin Butler

Images

Sturgeon Capital photo

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