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Sturgeon Capital

Venture capital

London · Pre-Seed–Series A · 6 people tracked

Also known as Sturgeon Capital Gfm Ltd · Sugef UK Holdings 2

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Investment thesis

Sturgeon Capital focuses on investing in founding teams building transformative businesses across emerging markets.

Source: firm website, verified Aug 3, 2026.

Stage
Pre-Seed–Series A
Check
$500K – $2M
HQ
London, GB
Instruments
Equity
Founded
2010
AUM
$35M
Net assets · FY2025
$356.2K
Tracked investments
7
Acquisitions
1

Team · 6 people

from curated & public directories
Clemente Cappello· Founder & CEO

What they invest in

from 6 of 7 portfolio companies

SaaS ×4Fintech ×3E-commerce ×2HR Tech ×2Marketplaces ×2Media & Entertainment ×2AdTech ×1Enterprise Software ×1

HQs:United States×3Pakistan×1Uzbekistan×1Vietnam×1

Investments · 7 tracked

founders shown can be your intro path

By year:2025 · 32024 · 14 dated

Abhiabhi.com.pkin𝕏Series A

ABHI creates financial products designed for consumers in Pakistan.

FintechHR TechSaaSKarachi, PK

Omair Ansari(Founder)inAli Ladhubhai(Founder)inOmair Ansari Ali Ladhubhai(Founder)

Co-investorsY CombinatorAlter GlobalAmaana CapitalBOD TECH CO.Capria VenturesD4 Ventures+29 more

DealCartdealcart.ioin𝕏Jul 2024 · $3M

Xoilac TV is a Vietnamese website that streams live football matches for free, covering domestic and international leagues along with other sports.

E-commerceFintechMarketplacesMedia & Entertainment

Ammar Naveed(Founder)inHaider Raza(Founder)inFazel RehmaninSyed RazaTanzila Asim ZafarinUsman Dealcart

Co-investors500 GlobalAmaana CapitalFatima Gobi VenturesGobi PartnersShorooq PartnersCathay Innovation+4 more

Farelfarel.ioinSeed

Farel rebuilds airline operations software as a single API-first platform covering inventory, reservations, check-in, and revenue management.

Enterprise SoftwareSaaSTravel & HospitalitySan Francisco, US

Askhat Omarov(CEO)in

Co-investorsY CombinatorAndros15 VenturesBloomberg BetaJosh HannahMOST VenturesSNR VC

Gfycatgfycat.comApr 2025 · $1.2MAcquired

GIF/media platform that grew to 200 million monthly active users and was acquired by Snap.

Mountain View, US

Dan McEleney(Founder)Richard R. Rabbat(Executive Officer, Director)Jeff Harris(Founder)Richard Rabbat(Founder)

BoardErnestine Fu(Director)

Co-investors500 Emerging EuropeAlsop Louie PartnersEdmonton UnlimitedLong Venture PartnersPartech VenturesGreat Oaks Venture Capital+4 more

Kiklikokikliko.comApr 2025 · $1.2M

Kikliko operates KLIPY, a service that lets digital platforms integrate a library of GIFs, memes, stickers, and clips with embedded programmatic ads to increase user engagement and generate ad revenue.

AdTechGamingMedia & EntertainmentSaaSSocialSan Francisco, US

Co-investorsPresto Ventures

PeopleForcepeopleforce.ioin𝕏Apr 2025 · $5.4M

PeopleForce is an HRMS platform that enables companies to manage employee goals, performance reviews, recruitment, leave requests, and development plans through customizable workflows and automated processes.

Future of WorkHR TechSaaS

Andrew Cetinic(Founder)in

Co-investorsChicago VenturesDniproRLC VenturesStartup Funding Clubu.ventures

Uzumuzum.comin

Uzum operates an integrated digital ecosystem for Uzbekistan combining an online marketplace, express delivery from cafes and shops, digital and traditional banking, BNPL/instalment payments, a car buying-and-selling platform with online loan approval, and an all-in-one app for entrepreneurs.

E-commerceFintechMarketplaces

Jamoliddin Dadajonov(Founder)inRoman Lavrentev(Founder)inNikolay Seleznev(Founder)inDjasur Djumaev(Founder)Roman Lavrentyev(Founder)

Co-investorsAxevil CapitalFinSight VenturesTencent Holdings

Portfolio news

latest coverage across their companies

Principals & officers · per Companies House

what is this? ⓘ
Mustafa Nuri Toker

Director · British · since 2026

Ownership & control

Evren Ucok — 25–50% of shares, 25–50% of voting rights

Kiyan Zandiyeh — 25–50% of shares, 25–50% of voting rights

Frequently asked questions

How many investments has Sturgeon Capital made?
Sturgeon Capital has 7 tracked investments, 1 of which have exited, including 3 dated in the last 24 months.
What stage does Sturgeon Capital invest at?
Sturgeon Capital invests at the Pre-Seed, Seed, Series A stages.
What is Sturgeon Capital's typical check size?
Sturgeon Capital typically writes checks of $500K – $2M.
What sectors does Sturgeon Capital focus on?
Sturgeon Capital focuses on AgTech, E-commerce, EdTech, Energy, Enterprise Software, Fintech, Medical Devices, Retail Tech, SaaS.
Where is Sturgeon Capital located?
Sturgeon Capital is headquartered in London, GB.

Media · Podcasts & interviews

featuring the team

Ep. 14 - State of Emerging Markets with Robin Butler, Partner at Sturgeon Capital

Big Sky Capital VC · Robin Butler

#29 | Robin Butler, Sturgeon Capital: Venture Capital Strategies in Emerging Markets

nFactorial Podcast · Robin Butler

Robin Butler- Sturgeon Capital- speaks to NICL

NICL SolveTogether · Robin Butler

Startup Talks Ep. 49 | Robin Butler | Sturgeon Capital | Venture Capital | Startup Investment

Startup Talks · Robin Butler

Images

Sturgeon Capital photo

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