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Proxy Ventures

Venture capital

London · Seed · 8 people tracked

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Investment thesis

Proxy is a global branding and strategy agency founded in London in 2013 that creates commercially relevant brands from scratch, having worked on brands such as Supercell, Oura, Iceye and Titanbay.

Source: firm website, verified Sep 26, 2026.

Stage
Seed
HQ
London, GB
Founded
2013
Tracked investments
9
Unicorns
1
Acquisitions
1

Team · 8 people

from the firm's website & curated & public directories
Aapo Bovellan· Partner
Isobel Rutherford· Partnerin
Miia Bovellan· Partner
Adam Hassen· Creativein
Jamie McDonald· Creative
Jesse Myllymäki· Creativein

Jesse Myllymäki is an independent animation director and motion designer, currently working as a Creative at Proxy, a venture capital and design studio. His work covers pitching, concepting, design, and direction of motion graphics, visual effects, and animation, undertaken both as a solo artist and as a director or creative lead with assembled teams. He has been commissioned by agencies in the Finnish advertising, entertainment, and gaming industries and has worked with clients in Finland and abroad.

Darryl Carbonaro· Designerin

General Counsel of Generate Capital; joined the advisory board of Pace University's Elisabeth Haub School of Law Sustainable Business Law Hub.

Gernot Preslmayerin

What they invest in

from 6 of 9 portfolio companies

Climate Tech ×2Consumer ×2Gaming ×2AI & Machine Learning ×1Cleantech ×1Construction Tech ×1Deep Tech ×1Defense Tech ×1

HQs:Finland×3United States×2Germany×1

Investments · 9 tracked

founders shown can be your intro path
Ever Carsevercars.com𝕏

Ever operates an AI-native electric vehicle retail platform, buying and selling EVs both online and in-person across the United States.

AI & Machine LearningE-commerceMarketplacesMobility & TransportationRetail TechSan Francisco, US

Lasse-Mathias Nyberg(Founder)inTJ Casner(Founder)inMaximilian Quertermous(Founder)in

Co-investorsAlumni VenturesFailup VenturesLifeline VenturesStartXStrawberry Creek VenturesThe 23 Fund+2 more

ICEYEiceye.comin𝕏

ICEYE operates a satellite-based synthetic aperture radar (SAR) system that delivers persistent, real-time monitoring and damage assessment data globally.

Climate TechDeep TechDefense TechSpace TechFinland, FI

Rafal Modrzewski(Founder)inPekka Laurila(Founder)in

Co-investorsDnx VenturesDraper AssociatesFOUNDER.orgGen CapitalGeneral CatalystIn-Q-Tel+15 more

Metacoremetacoregames.comin𝕏

Metacore is a mobile game company that develops and operates casual and merge-mechanic games, with a focus on long-term player engagement through storytelling and community building.

ConsumerGamingHelsinki, FI

Aki Järvilehto(Founder)Mika Tammenkoski(Founder)

Co-investorsSupercellHeartcore Capital

Ouraouraring.com

Oura Ring is a wearable smart ring that collects and analyzes 50+ personal health metrics to provide insights on sleep, fitness, and wellness for individual users.

HardwareHealthtechWellness & FitnessSan Francisco, US

Ashley Colley(Founder)Virpi Tuomivaara(Founder)inTom Hale(Chief Executive Officer)inKari Kivela(Founder)Markku Koskela(Founder)Petteri Lahtela(Founder)

Co-investors125 VenturesA-Rod CorpAble PartnersAlumni VenturesB37 VenturesBasecamp Fund+38 more

Paebblpaebbl.comin𝕏

Paebbl develops carbon-neutral concrete technology for construction and infrastructure projects, demonstrated through a partnership with Heijmans on a pedestrian bridge.

CleantechClimate TechConstruction TechNew Materials

Andreas Saari(Founder)Jane Walerud(Founder)Marta Sjögren(Founder)Pol Knops(Founder)

Co-investors2050CapnamicProdeko VenturesWave VenturesAmazon Alexa FundHolcim MAQER Ventures+2 more

Supercellsupercell.comAcquired

Supercell develops mobile games including Clash of Clans, Clash Royale, Hay Day, Boom Beach, and Brawl Stars, designed for global audiences seeking engaging experiences on touch-based platforms.

ConsumerGamingHelsinki, FI

Ilkka Paananen(Founder)inLassi Leppinen(Founder)Mikko Kodisoja(Founder)Niko Derome(Founder)Petri Styrman(Founder)Visa Forsten(Founder)

Co-investorsAccelAtomicoHundreds CapitalIVP (Institutional Venture Partners)Lifeline VenturesLondon Venture Partners+3 more

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

HintsaIxiReviver

Portfolio news

latest coverage across their companies

Principals & officers · per Companies House

what is this? ⓘ
Quayseco Limited

Corporate secretary · since 2013

Aapo Henrik Bovellan

Director · Finnish · since 2013

Miia Kaarina Bovellan

Director · Finnish · since 2013

Ownership & control

Aapo Henrik Bovellan — 75–100% of shares, 75–100% of voting rights, right to appoint and remove directors as trust

Miia Kaarina Bovellan — 75–100% of shares, 75–100% of voting rights, right to appoint and remove directors as trust

Frequently asked questions

How many investments has Proxy Ventures made?
Proxy Ventures has 9 tracked investments, 1 of which have exited.
What stage does Proxy Ventures invest at?
Proxy Ventures invests at the Seed stage.
What sectors does Proxy Ventures focus on?
Proxy Ventures focuses on Crypto & Web3.
Where is Proxy Ventures located?
Proxy Ventures is headquartered in London, GB.

Images

Proxy Ventures photoProxy Ventures photoProxy Ventures photo

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