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Pejoni

Family office

Djursholm · Seed · 1 people tracked

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Investment thesis

Pejoni is a family-owned private investment company based in Sweden that takes a long-term, active-ownership approach rooted in family values. It supports value-minded companies and entrepreneurs by providing capital, competence and contacts. The firm maintains a diversified portfolio of roughly 20 listed and unlisted companies headquartered across the Nordic region, spanning real estate, logistics, consumer goods, technology, hospitality and life sciences. As founder and long-term owner of the Stronghold Group, Pejoni emphasizes developing its holdings over the long term while staying forward-thinking, entrepreneurial and future-focused.

Source: firm website, verified Oct 3, 2026.

Stage
Seed
HQ
Djursholm, SE
Tracked investments
36

Team · 1 people

from public directories
Johan Edenström· Directorin

What they invest in

from 13 of 36 portfolio companies

Consumer ×5E-commerce ×3AI & Machine Learning ×2Cloud Computing ×2Direct to Consumer ×2Enterprise Software ×2Logistics & Supply Chain ×2PropTech ×2

HQs:Sweden×6Estonia×1

Investments · 36 tracked

founders shown can be your intro path
Airmeeairmee.com

Airmee is a tech-driven last-mile delivery company offering home delivery, outdoor locker delivery, and label-less returns to consumers seven days a week.

E-commerceLogistics & Supply ChainSaaS

Co-investorsBonnier CapitalJ12 VenturesAlfvén & DidriksonBonnier Ventures

Binero Groupbinero.com

Binero is a Swedish IT provider offering cloud services, IT security, and project management, with all data hosted in Sweden under Swedish law and GDPR.

Cloud ComputingCybersecurityEnterprise Software

Blykallablykalla.comin

A company focused on developing clean, firm baseload energy solutions to meet growing electricity demand from electrification and artificial intelligence workloads.

CleantechDeep TechEnergyStockholm, SE

Jacob Stedmanin

Co-investors92 CapitalArmada Investment AGAugust OneCollaborative FundEarth Venture CapitalFarvatn Venture+5 more

Boappaboappa.se

Boappa is a digital platform for Swedish housing cooperatives (bostadsrättsföreningar), joint property associations (samfälligheter), and road associations, helping boards and residents communicate and manage documents, cases, bookings, member administration, and association history in one place.

PropTechSaaS

Mats He(Founder)Mats Isenberg(Founder)

Boltbolt.euin𝕏

Bolt operates a European mobility super-app offering ride-hailing, shared cars, e-scooters, and food and grocery delivery, along with on-demand parcel delivery.

Logistics & Supply ChainMarketplacesMobility & TransportationTallinn, EE

Eric Feldman(Founder)Markus Villig(Founder)Martin Villig(Founder)Oliver Leisalu(Founder)Ryan Breslow(Founder)

Co-investorsAkkaBADideas.fundCSVE Venture PartnersG SquaredKorelya CapitalRubyLight+23 more

Brickantabrickanta.comin𝕏Seed

Brickanta develops an agentic operating system for construction companies and builders.

AI & Machine LearningConstruction TechData & InfrastructureEnterprise SoftwareStockholm, SE

Lucas Otterling(CEO)inLinus Bein Fahlander(CTO)inRikard Hansson(Founder & CEO)Anne Wijkman(Founding Product Owner / Construction Lawyer)inArifa Rezai(Founding Head of Finance & Ops)in

Co-investorsNorthzoneY Combinator20VCErlandsson HoldingSSE Ventures

Cellcolabscellcolabs.com

Cellcolabs manufactures bone marrow-derived mesenchymal stem cells (MSCs) at industrial scale using its GMP-certified Cellcolabs Protocol, a standardized and validated production process.

BiotechHealthtechMedical Devices

Chez Joliechezjolie.se

Chez Jolie is a French-inspired restaurant serving rustic and bistro-style cuisine, a wine list focused on high-quality French wines, and a cocktail bar built around French drinking culture.

Consumer

Degoodegoo.com

Degoo offers cloud storage for consumers that uses AI to resurface photos and memories, with features like zero-knowledge encryption, large file sharing, and a private photo feed.

AI & Machine LearningCloud ComputingConsumer

Infarminfarm.com

Erez Galonska(Founder)Guy Galonska(Founder)Osnat Michaeli(Founder)

Co-investorsAtomicoBalderton CapitalBonnier Capital

Instabridgeinstabridge.com

Erik Tigerholm(Founder)Navid Rostam(Founder)Niklas Agevik(Founder)Samuel Härgestam(Founder)

Co-investorsBalderton CapitalCreandum

Oglandogland.com

Ogland sells premium bedding — including satin and percale duvet covers, pillowcases, and sheet sets — made from high-quality organic and biodynamic cotton.

ConsumerDirect to ConsumerE-commerce

Rocket Padelrocketpadel.com

Rocket Padel operates padel sports clubs and runs a community around them, sharing news, openings, offers, and competitions.

ConsumerSports Tech

Tessintessin.com

Tessin operates a digital crowdfunding platform that lets private individuals invest in real estate projects through secured property loans, connecting investors with property developers seeking financing.

FintechPropTech

ZlideOnzlideon.com

ZlideOn makes patented Swedish zipper sliders that repair broken zippers by replacing only the slider rather than the whole zipper, without tools or sewing.

ConsumerDirect to ConsumerE-commerce

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Alpha PlusBardotBergmansCarly’s NaturalDatschaESNYIceIce Beauty GroupLace LaboratoryLordsMestroMopar StudiosNewsecNiamPadel MatesScandinavian LivingSmile MakersStevenStrongholdVinoteketWork around

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Pejoni made?
Pejoni has 36 tracked investments.
What stage does Pejoni invest at?
Pejoni invests at the Seed stage.
What sectors does Pejoni focus on?
Pejoni focuses on Biotech, Cloud Computing, Consumer, Energy, Enterprise Software, Fintech, Logistics & Supply Chain, Media & Entertainment, Mobility & Transportation, PropTech.
Where is Pejoni located?
Pejoni is headquartered in Djursholm, SE.
Who does Pejoni co-invest with?
Pejoni most often shares deals with Balderton Capital, Atomico, Collaborative Fund, among 21 tracked co-investors.

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