What stage does Hartenlust Group invest at?

Hartenlust Group invests at the Seed, Growth stages.

What sectors does Hartenlust Group focus on?

Hartenlust Group focuses on Sector Agnostic.

Where is Hartenlust Group located?

Hartenlust Group is headquartered in Haarlem, NL.

Hartenlust Group

Family office

Haarlem · Seed–Growth · 5 people tracked

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Investment thesis

Hartenlust Group focuses on developing medium-sized companies, aiming to bring them to 'next level performance.' Beyond providing capital, the firm shares its acquired expertise and extensive network to refine business models, attract talent and streamline operations. Founded by two friends with combined entrepreneurial and corporate backgrounds, it emphasizes future-proof vision, focused execution, and awareness of both pitfalls and opportunities. The firm positions its involvement as hands-on guidance for entrepreneurs and their teams, seeking stable growth, innovation and new business opportunities as companies expand their potential.

Invests inSector AgnosticEurope Netherlands

Source: firm website, verified Aug 3, 2026.

Stage

Seed–Growth

Haarlem, NL

Instruments

Equity

Founded

2014

Team · 5 people

from the firm's website

Jelle Elzinga· Co-Founder

Co-founder of Hartenlust Group, having met co-founder Xeno Grimmelt at Nyenrode University over two decades ago.

Xeno Grimmelt· Co-Founderin

Co-founder of Hartenlust Group with an MBA from Nyenrode. Spent his corporate career at Pon Holdings in MD and CEO roles across automotive wholesale, M.A.N. Western Europe and a global bicycles division, with over 20 years in international trade, marketing, supply chain and strategy. Founded Hartenlust Group in 2014.

Paul· Managing Director· Haarlemin

Graduated from the Amsterdam Business School (UvA) in Business Economics and Finance & Control, with executive programs at INSEAD, Nyenrode and Harvard. Held treasurer and CFO roles at Royal Ahold for over 12 years and later CFO of Pon's automotive activities, plus MD of the Ponooc venture fund. Brings ~30 years of finance, M&A and business development experience.

Emma· Financial Controller / Operations

Handles financial and administrative operations at Hartenlust Group. An accountant by background, she started at Deloitte & Touche, later worked at housing and healthcare organizations and ran her own accountancy office, Het Administratie Atelier.

Martijn· Investment Manager

Investment Manager at Hartenlust Group specializing in wealth management for high and ultra-high net worth clients. Built and led asset management teams at Merrill Lynch (later Bank of America), then Julius Baer and Safra Sarasin, focusing on asset allocation and investment selection.

Frequently asked questions

What stage does Hartenlust Group invest at?: Hartenlust Group invests at the Seed, Growth stages.
What sectors does Hartenlust Group focus on?: Hartenlust Group focuses on Sector Agnostic.
Where is Hartenlust Group located?: Hartenlust Group is headquartered in Haarlem, NL.

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