How many investments has Hartenlust Group made?

Hartenlust Group has 7 tracked investments.

What stage does Hartenlust Group invest at?

Hartenlust Group invests at the Growth stage.

What sectors does Hartenlust Group focus on?

Hartenlust Group focuses on Cleantech, E-commerce, IoT, Marketing Tech, Sector Agnostic, Space Tech.

Where is Hartenlust Group located?

Hartenlust Group is headquartered in Bloemendaal, NL.

Who does Hartenlust Group co-invest with?

Hartenlust Group most often shares deals with GFR Fund, Keadyn, Rabo Corporate Venturing, among 3 tracked co-investors.

Hartenlust Group

Family office

Bloemendaal · Growth · 8 people tracked

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Investment thesis

Hartenlust Group is a self-funded, independent investment company that backs medium-sized companies and actively guides their development. Rather than measuring investments purely in financial terms, the firm shares capital, operational expertise and an extensive network to refine business models, attract talent and streamline processes. Drawing on its founders' entrepreneurial and corporate backgrounds, the firm emphasizes personal growth for the entrepreneurs it supports, a future-proof vision and focused execution. Its aim is to unlock a company's full potential and achieve stable growth, innovation and new business opportunities. Past involvements span sectors including online auctioning platforms, marketing technology and IoT/satellite connectivity.

Invests inCleantech E-commerce IoT Marketing TechSector AgnosticSpace Tech Europe Netherlands

Source: firm website, verified Sep 27, 2026.

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Stage

Growth

Bloemendaal, NL

Instruments

Equity

Founded

2014

Tracked investments

Team · 8 people

from the firm's website

Jelle Elzinga· Co-Founder

Co-founder of Hartenlust Group, having met co-founder Xeno Grimmelt at Nyenrode University over two decades ago.

Xeno Grimmelt· Founder & Partner· Amsterdam, North Holland, Netherlandsin

Co-founder of Hartenlust Group (2014) with an MBA from Nyenrode University. Spent years at Pon Holdings as CEO of business groups including Automotive Wholesale, M.A.N. Western Europe and its global Bicycles division, with over 20 years of experience in international trade, marketing, supply chain and M&A.

Paul· Managing Director· Haarlem

Graduated from the Amsterdam Business School (UvA) in Business Economics and Finance & Control, with executive programs at INSEAD, Nyenrode and Harvard. Held treasurer and CFO roles at Royal Ahold for over 12 years and later CFO of Pon's automotive activities, plus MD of the Ponooc venture fund. Brings ~30 years of finance, M&A and business development experience.

Paul Zandstra· Partner· Haarlemin

Studied Business Economics and Finance & Control at the Amsterdam Business School (UvA) with executive programs at INSEAD, Nyenrode and Harvard. Spent over 12 years at Royal Ahold as treasurer/CFO and later CFO of Pon's Automotive activities and MD of the Ponooc venture fund, bringing nearly 30 years of finance, M&A and business development experience.

Martijn Post· Investment Managerin

Wealth management specialist for HNW and UHNW clients, with a career spanning Van Lanschot Bankiers, Merrill Lynch, Julius Baer and Safra Sarasin. At Hartenlust Group he helps build and monitor asset allocation strategies and works on investment selection.

Emma· Financial Controller / Operations

Handles financial and administrative operations at Hartenlust Group. An accountant by background, she started at Deloitte & Touche, later worked at housing and healthcare organizations and ran her own accountancy office, Het Administratie Atelier.

Emma Peereboom

Accountant and financial professional whose career includes Deloitte & Touche, a housing corporation, Van Ooijen accountants and her own accountancy office, plus a financial controller role in healthcare. She manages the administrative and financial operations of Hartenlust Group.

Martijn· Investment Manager

Investment Manager at Hartenlust Group specializing in wealth management for high and ultra-high net worth clients. Built and led asset management teams at Merrill Lynch (later Bank of America), then Julius Baer and Safra Sarasin, focusing on asset allocation and investment selection.

What they invest in

from 6 of 7 portfolio companies

AgTech ×1B2B Marketplaces ×1Cleantech ×1Climate Tech ×1Construction Tech ×1Consumer ×1Creator Economy ×1E-commerce ×1

HQs:Netherlands×2Spain×1United Kingdom×1

Investments · 7 tracked

founders shown can be your intro path

Bird Control Groupbirdcontrolgroup.com

Bird Control Group develops laser-based bird deterrent systems that use precision green laser technology to repel birds humanely from facilities, crops, and livestock.

AgTechHardwareIoT

Co-investorsKeadyn Rabo Corporate Venturing

Bridgwater Gatewaybridgwatergateway.com

Bridgwater Gateway is a 100-acre mixed-use commercial development beside Junction 24 of the M5 motorway in Somerset, offering design-and-build space of up to 400,000 sq ft on plots ready for immediate construction.

Construction TechPropTech

Colibricolibri-hypotheken.nl

Colibri Hypotheken is an investment firm that curates exclusive investment opportunities and co-investment deals for a network of wealthy individuals and entrepreneurs.

Fintech

HiberWorldhiberworld.comDefunct

Hiberworld was a platform for creating and sharing multiplayer online worlds and games.

ConsumerCreator EconomyGaming

Co-investorsGFR Fund Dreamcraft EQT Ventures Konvoy Ventures Luminar Ventures

Soto Solarsotosolar.com

Soto Solar offers tailored Power Purchase Agreements (PPAs) for large companies in Spain to adopt renewable energy and cut CO₂ emissions, whether or not they have available rooftop space.

CleantechClimate TechEnergy

Troostwijk Auctions & Valuationstroostwijkauctions.com

Troostwijk operates an online auction marketplace where buyers bid on industrial and business assets such as production machinery, packaging equipment, and construction and agricultural equipment, often from factory closures and liquidations.

B2B MarketplacesE-commerceMarketplaces

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Emark

Frequently asked questions

How many investments has Hartenlust Group made?: Hartenlust Group has 7 tracked investments.
What stage does Hartenlust Group invest at?: Hartenlust Group invests at the Growth stage.
What sectors does Hartenlust Group focus on?: Hartenlust Group focuses on Cleantech, E-commerce, IoT, Marketing Tech, Sector Agnostic, Space Tech.
Where is Hartenlust Group located?: Hartenlust Group is headquartered in Bloemendaal, NL.
Who does Hartenlust Group co-invest with?: Hartenlust Group most often shares deals with GFR Fund, Keadyn, Rabo Corporate Venturing, among 3 tracked co-investors.

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