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General Global Capital

Growth equity

San Francisco · Series A–Late Stage

Also known as GENERAL GLOBAL CAPITAL LLC

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Investment thesis

General Global Capital is an investment firm focused on concentrated emerging growth technology investments.

Invests inSector AgnosticSan FranciscoUnited States

Source: firm website, verified Sep 29, 2026.

Stage
Series A–Late Stage
HQ
San Francisco, US
Private fund assets
$326M
VC funds
25
Tracked investments
3

What they invest in

from 2 of 3 portfolio companies

Consumer ×1Direct to Consumer ×1E-commerce ×1Fintech ×1Marketplaces ×1PropTech ×1Social ×1

HQs:United States×2Germany×1

Investments · 3 tracked

founders shown can be your intro path

By year:2021 · 12020 · 12 dated

Global Savings Groupglobal-savings-group.comin

Munich commerce-content group founded in 2012 as CupoNation with Rocket Internet; it aggregates coupons, cashback, and deal communities for shoppers and publishers.

Munich, DE

Adrian Renner(Co-Founder)inAndreas Fruth(Co-Founder)inGerhard Trautmann(Co-Founder & CEO)in

Co-investorsNew Enterprise Associates (NEA)Rocket Internet SERTP GlobalDeutsche BankDTCPHoltzbrinck Ventures+1 more

Sundaesundae.comin𝕏Jul 2021 · $36M

Sundae runs a marketplace that connects homeowners selling their houses off-market and as-is with a network of local property investors who bid on the home.

FintechMarketplacesPropTechSan Francisco, US

Josh Stech(Co-Founder & CEO)inAndrew Swain(Co-Founder)in

Co-investorsCorrelation VenturesDreamers VCFlucas VenturesNavitas CapitalOlive Tree CapitalPrudence+10 more

Sundaesundae.schoolDec 2020 · $36M

Sundae School is a direct-to-consumer fashion retailer that sells clothing items such as jeogori tie-shell jackets.

ConsumerDirect to ConsumerE-commerceSocialNew York, US

Co-investorsBlue CollectiveSoma CapitalFifth WallFounders FundNavitas CapitalPrudence+2 more

Frequently asked questions

What stage does General Global Capital invest at?
General Global Capital invests at the Series A, Growth, Late Stage stages.
What sectors does General Global Capital focus on?
General Global Capital focuses on Sector Agnostic.
Where is General Global Capital located?
General Global Capital is headquartered in San Francisco, US.

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