Better Collective

Original co-founder of Better Collective who remains involved in the direct management of the company.

Britt Boeskov is a board member and advisor with 20 years of experience in the digital entertainment industry, focusing on strategy, customer experience, and digital transformation. She serves on the boards of Better Collective, MAG Interactive, Mindway AI, GAMING1, and Racecourse Media Group, and is the principal owner of her own consultancy firm. Boeskov holds a Master's degree in intercultural communication and management with a focus on organizational behavior, along with a certification in CX foundations.

Camilla Wissing Bille is Senior Vice President of People & Culture at Better Collective. She has experience in the tech and igaming industry, with a background covering areas including people management, HR policies, and leadership.

Flemming Pedersen serves as Chief Financial Officer and Executive Vice President at Better Collective. He has more than 30 years of management experience, including over 25 years in executive positions at public companies, with a background spanning general management, finance, accounting, tax, risk management, and capital markets, including IPOs. He has also held more than 10 board positions at public and private companies in Denmark and internationally, serving as both chairman and board member.

Leif Nørgaard is an executive and investor who serves as a member of the Board of Directors at Better Collective. His work focuses on value creation and the development of management tools intended to improve predictability, transparency, and earnings.

Linda Mullan Muir is General Counsel and VP of Group Legal & Compliance at Better Collective. Her work has focused on developing the company's legal and compliance systems to support the integration of more than 35 acquired companies within a matrixed organizational structure.

Riley Bryant is the Chief Technology Officer at BetterCollective US, with over twenty years of experience in digital sports media. He co-founded the fantasy sports platform RotoGrinders, which BetterCollective acquired in 2019, and has previously held leadership roles at 247Sports as well as worked as a high school Latin teacher. His areas of focus include software, web development, and startups.

Simon Hovmand-Stilling is CEO of Better Collective South America and SVP of Group Media & Commercial Sites at Better Collective, where he oversees digital sports media brands including Futbol Sites, Bolavip, Redgol, and Torcedores, as well as media partnerships with outlets such as the New York Post, The Daily Telegraph, Sport1, and Goal.com. A member of Better Collective A/S group management, he directs operations across offices in cities including Rio de Janeiro, São Paulo, Buenos Aires, Santiago, Bogotá, Mexico City, Miami, London, and Paris. He has more than 18 years of executive leadership experience and holds responsibility for P&L covering over 125 million USD in revenue and more than 800 staff.

Sofie Ejlersen is Chief Operating Officer at Better Collective, where she holds P&L responsibility and oversees revenue, global business units, and technology infrastructure across a workforce of more than 1,000 employees in Europe, North America, and Latin America. Her work includes integrating AI across content, product, and operations, along with post-merger integration and organizational transformation. She previously worked in management consulting at Bain & Company.