Better Collective
operating company · company profileKøbenhavn K · 18 people tracked
Investment thesis
Better Collective is a digital sports media group operating a portfolio of sports media, sports betting media and esports community brands, engaging sports fans through content formats such as videos, podcasts, editorial news and expert commentary.
Source: firm website, verified Aug 23, 2026.
Team · 18 people
from the firm's website & public directoriesFounder mafia
2 people who came through Better Collective went on to found or lead other companies.
Frequently asked questions
- What sectors does Better Collective focus on?
- Better Collective focuses on Gaming, Media & Entertainment, Sports Tech.
- Where is Better Collective located?
- Better Collective is headquartered in København K, DK.
Media · Podcasts & interviews
featuring the teamJesper Søgaard of Better Collective discusses Playmaker Capital, AI and building loyalty - YouTube
The Huddle · Jesper Søgaard
GI Huddle Interviews #108: Jesper Søgaard, CEO - Better Collective - YouTube
The Huddle · Jesper Søgaard
GI Huddle Interviews #005: Jesper Sogaard, CEO, Better Collective - YouTube
The Huddle · Jesper Søgaard

Better Collective’s Jesper Søgaard looks to the US and beyond - YouTube
CalvinAyre.com · Jesper Søgaard · youtube.com
Better Collective Annual Report 2024 - Chair of the Board & CEO Talk
Better Collective
Better Collective Q4 2024 results
Better Collective
Images
Co-investors · 1
Dreamcraft is a venture capital firm that invests in proprietary audiences, communities, and intellectual property that capture and monetize consumer attention, with a focus on gaming, media, betting, and sports.
Firms observed investing alongside Better Collective, from public investor directories. Shared companies are the overlap with Better Collective's recorded portfolio.
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