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Aspen Capital Group

Venture capital

Growth–Late Stage · 4 people tracked

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Investment thesis

Aspen Capital Group invests in founder- and entrepreneur-owned vertical market software companies, aiming to build long-term value by focusing on key product and customer initiatives that establish and sustain industry leadership. Beyond capital, the firm supports management teams through domain expertise, recruiting and scaling world-class teams, board formation, customer and strategic partner introductions, go-to-market improvements, financial planning, data-driven insights, and performance metrics. Its flexible capital base allows investments to be structured to fit each company's needs, often across multiple financing rounds.

Invests inEnterprise SoftwareInsurTechSaaSNorth America

Source: firm website, verified Aug 3, 2026.

Stage
Growth–Late Stage
Check
$5M – $20M
Leads rounds
Leads
Instruments
Equity
Founded
2001
Tracked investments
8

Team · 4 people

from the firm's website
John D. Haesler· General Partnerin

Joined Aspen in 2019 with over 10 years of experience investing in software businesses. Previously an investor at Technology Crossover Ventures (TCV) and an M&A investment banker at Jefferies; holds a BBA from the University of Michigan Ross School of Business.

John T. Gordy· General Partnerin

Joined Aspen in 2019, sourcing, evaluating, and executing investments while supporting portfolio companies. Previously an investor at Pritzker Private Capital and an M&A investment banker at Citigroup; holds a BBA from the University of Michigan Ross School of Business.

Steven C. Jones· Chairman & Managing Partnerin

Founder of Aspen Capital Group (2001) with 25+ years in private equity and venture capital investing, and extensive operating experience including 15 years as a senior executive and 18 years on the board of NeoGenomics. Previously worked in TMT investment banking at Merrill Lynch and served as CFO of public and private companies; holds a BS from University of Michigan and an MBA from Wharton.

Karen Batchelder· Chief Operating Officerin

Joined Aspen as COO in January 2023, overseeing operations, compliance, regulatory, infrastructure, and IT. Previously CCO and COO of hedge fund BHZ Capital Management and a longtime investment banker raising growth equity for middle market companies; holds a BA from Northwestern and an MBA from Wharton.

Investments · 8 tracked

founders shown can be your intro path
Aclaimant
CLARA Analytics

SaaS provider of AI-based products supporting the insurance industry.

Deposco

SaaS provider of supply chain optimization software.

Guideslyaspencapgroup.com

Leading software platform for outdoor recreation guides

Sureify

SaaS provider of solutions to the life and annuity insurance industry.

Transcend
WarrCloud

SaaS-based automated warranty processing platform for automotive.

Whoosh

Hospitality operations and guest experience platform.

Frequently asked questions

What stage does Aspen Capital Group invest at?
Aspen Capital Group invests at the Growth, Late Stage stages.
What is Aspen Capital Group's typical check size?
Aspen Capital Group typically writes checks of $5M – $20M.
What sectors does Aspen Capital Group focus on?
Aspen Capital Group focuses on Enterprise Software, InsurTech, SaaS.
Does Aspen Capital Group lead rounds?
Yes, Aspen Capital Group leads investment rounds.

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