WarrCloud
Founded 2017 · 194 employees on LinkedIn · 6 known investors
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WarrCloud is an AI-powered warranty claims processing platform that automates the entire warranty processing workflow for automotive dealerships and OEMs, from extracting repair orders to submitting validated claims to increase revenue and reduce processing costs.
Also known as Warrcloud
Founders & leadership
WarrCloud was founded in 2017 by Jim Roche.
Investors · 6
Also in the syndicate · 1
Company profile
researched Aug 2026WarrCloud provides an automated warranty claims processing platform for automotive dealerships and OEMs. The system connects directly to a dealership's Dealer Management System (DMS) to extract repair orders, scans the VIN, applies OEM-specific rules and labor time data, adds allowances such as admin fees, add times, loaners and floorplan, and submits validated claims to the manufacturer. Claims requiring supporting documentation can be uploaded via a mobile app photo capture. The company also provides a claim-status view covering submission through OEM payment confirmation, plus repair order closure and technician payment support.
The company positions itself as the automotive industry's first and only automated warranty processing solution, combining proprietary SaaS technology with a turn-key outsourced warranty administration service — an approach it describes as "smartsourcing," or outsourcing augmented by automation. Investment in machine learning and natural language processing is intended to widen the share of claims that can be processed automatically. For OEMs, the platform is described as producing warranty data that can be analyzed to improve manufacturing processes and vehicle quality.
Marketing materials cite claims processed in as little as 28 seconds, all claims completed within 24 hours, processing up to 5x faster than manual methods, a 15.1% increase in warranty billings, and a 60% reduction in warranty processing costs, with an average of roughly $19,000 per month in additional warranty gross profit for a typical dealership customer.
Founding story
Founder and CEO Jim Roche previously worked at Cox Automotive. He has described visiting roughly 2,000 dealerships over his career and repeatedly finding warranty administrators' offices stacked with paperwork, which a service leader characterized to him as "a stack of uncashed checks" — the observation behind automating warranty claims processing.
Business model
WarrCloud sells a technology-plus-service subscription to automotive dealerships and dealer groups, replacing in-house or manual warranty administration with an automated, outsourced claims process. It is described as a proprietary SaaS solution combined with turn-key warranty administration services.
Recurring subscription revenue from dealership customers; the company reported annual recurring revenue passing $10 million in 2023.
Traction
The company reported its 400th dealer customer and ARR passing $10 million in 2023, over 500 sold dealership customers as of October 2024, and more than 1,000 enrolled dealerships as of the most recent website material. It ranked No. 182 on the 2025 Inc. 5000 list and No. 469 on the 2026 Inc. 5000 list on the basis of 729% three-year revenue growth, won the 2025 Automotive News PACE Award, and previously received the Navicon Cup (2022) and Fixed Ops Roundtable Best Practice award (2021). Named customers and references include Raceway Auto Group, Corwin Auto Group and Fred Beans Dealer Group.
Latest developments
In October 2024 WarrCloud closed a $20 million Series B led by Centana Growth Partners, with returning investors Argentum and Automotive Ventures, earmarked for AI development and customer success. The company subsequently won the 2025 Automotive News PACE Award, ranked No. 182 on the 2025 Inc. 5000 and No. 469 on the 2026 Inc. 5000 list, and its CEO appeared on the Car Dealership Guy podcast discussing service-department economics.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Describes itself as the automotive industry's first and only automated warranty processing platform and the category creator for automated warranty claims processing. Warranty revenue across U.S. dealerships reached $32.13 billion in 2025, up 13.9% year over year, according to the company.
Positions automated, end-to-end claims processing against the largely manual, paperwork-driven warranty administration still used at most dealerships, citing automatic application of current OEM rules and recall updates for compliance, capture of allowances that manual processing misses, resilience to warranty-administrator absence or turnover, and visibility into claim status and reimbursement timing.
Technology
AI-powered claims automation: DMS integration for automatic repair order extraction, VIN scanning, an embedded database of vehicle and labor time data and OEM policy/recall updates, automatic application of add times and allowances, mobile document upload, and automated claim submission. The company states it is deploying more advanced machine learning and natural language processing to broaden automation coverage.
Go-to-market
Direct sales to dealerships and dealer groups, supported by a free "warranty profitability analysis" offer, content such as fixed-operations checklists, customer testimonials from dealer groups, an endorsement from former NFL quarterback Kurt Warner, industry awards, podcast and trade-press appearances by the CEO, and partnerships with FordDirect and dealer associations (MADA, AIADA).
Franchised automotive dealerships and dealer groups (particularly service/fixed operations departments) and vehicle manufacturers (OEMs).
Geography
Headquartered in St. Louis, Missouri, serving dealerships across the United States.
History
WarrCloud came to market in 2021. Automotive Ventures was its first institutional investor and one of its earliest backers. The company raised a $6.5 million Series A in November 2023 and a $20 million Series B in October 2024, bringing total capital raised to $40 million since market introduction. It was a finalist in the Automotive News PACEPilot program and in the 2025 Automotive News PACE awards before winning the 2025 PACE Award, and formed partnerships with FordDirect, the Missouri Automobile Dealers Association and the American International Automobile Dealers Association in 2024.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 11
launches, deals, and filingsRecognized for innovation in transforming automotive warranty processing.
Funds earmarked for further development of AI capabilities for warranty claims automation and for strengthening customer success; returning investors Argentum and Automotive Ventures participated.
$20M source ↗
$6.5M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- WarrCloudwarrcloud.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does WarrCloud do?
- WarrCloud is an AI-based platform that automates OEM warranty claims processing for automotive dealerships.
- Who founded WarrCloud?
- WarrCloud was founded by Jim Roche in 2017.
- Who are WarrCloud's investors?
- WarrCloud's investors include Aspen Capital Group, Automotive Ventures Mobility, Centana Growth Partners, Fraser McCombs Capital, The Argentum Group.