What stage does 10 Point Capital invest at?

10 Point Capital invests at the Growth, Late Stage stages.

What sectors does 10 Point Capital focus on?

10 Point Capital focuses on Consumer, Marketplaces.

Where is 10 Point Capital located?

10 Point Capital is headquartered in Atlanta, US.

10 Point Capital

Private equity

Atlanta · Growth–Late Stage · 5 people tracked

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Investment thesis

10Point Capital supports franchise businesses through structured growth acceleration by developing multi-year unit-growth strategies tailored to franchisee success metrics, geographic priorities, and competitive dynamics. The firm employs data-driven franchise sales and marketing tactics to generate qualified leads, optimizes the sales-to-opening pipeline with analytics and support infrastructure, and provides hands-on guidance across all phases of franchise expansion and operations.

Invests inConsumer Marketplaces Atlanta United States

Source: firm website, verified Aug 6, 2026.

Stage

Growth–Late Stage

Atlanta, GA, US

Instruments

Equity

AUM

$500M

Tracked investments

Team · 5 people

from the firm's website & public directories

David Walker· Managing Partner

David Walker co-founded Tropical Smoothie Café in 1997 and has operated as a multi-unit franchisee for several brands, including Which Wich, Smashburger, and Subway. He studied at Florida State University.

Morven Groves· Managing Partner· Atlanta, Georgia, United Statesin

Morven Groves has more than 15 years of experience investing in and advising travel and hospitality businesses, with a decade focused on franchising. At 10 Point Capital she works with portfolio company management teams on strategy and growth execution. She previously was a Hand & Stone Massage & Facial Spa franchisee, a Vice President on Franchise Development and Finance teams at InterContinental Hotels Group with responsibility for the Americas Region's market strategy, and spent over seven years at McKinsey & Company across Europe, Asia and the US. She holds a BSc (Hons) from the University of Glasgow and an MBA from Harvard University.

m•••@10pointcapital.comreveal

Scott Pressly· Managing Partner· Atlanta, Georgiain 𝕏

Scott Pressly has more than 25 years of experience across private equity, brand management, and franchising, and has invested in over 30 franchise businesses. Prior to his current role, he co-founded BIP Capital, was a partner at Roark Capital Group, and served as Vice President of Acquisitions and Development at U.S. Franchise Systems. He holds a BS from the University of Florida and an MBA from Harvard University.

s•••@10pointcapital.comreveal

Tom Wells· Managing Partner· Atlanta, Georgiain

Tom Wells has more than 10 years of private equity experience across a range of industries and branded businesses, with a focus on brand-building. He currently sits on the boards of Phenix Salon Suites and Walk-On's Sports Bistreaux and works on the franchise team at BIP Capital. Previously he worked at Century Park Capital Partners in Los Angeles and at the San Francisco office of investment bank Harris Williams & Co. He holds a BS from Boston College and an MBA from the University of Chicago.

t•••@10pointcapital.comreveal

Charles Watson· Operating Partner

Charles Watson is the CEO of Tropical Smoothie Café, a role he holds after previously serving as the company's Chief Development Officer until 2018, during which the system grew to over 1,200 locations. His earlier career spans franchise and hospitality companies including Wyndham Hotels & Resorts, InterContinental Hotels Group, US Franchise Systems, and Hospitality Real Estate Counselors. He holds a BS from Cornell University and an MBA from the University of Georgia.

What they invest in

from 1 of 1 portfolio companies

Consumer ×1FoodTech ×1

Investments · 1 tracked

founders shown can be your intro path

Tropical Smoothie Cafetropicalsmoothiecafe.com

Tropical Smoothie Cafe is a fast-casual restaurant chain serving smoothies, sandwiches, wraps, and other food items.

ConsumerFoodTech

Co-investorsBIP Ventures Levine Leichtman

Frequently asked questions

What stage does 10 Point Capital invest at?: 10 Point Capital invests at the Growth, Late Stage stages.
What sectors does 10 Point Capital focus on?: 10 Point Capital focuses on Consumer, Marketplaces.
Where is 10 Point Capital located?: 10 Point Capital is headquartered in Atlanta, US.

Media · Podcasts & interviews

featuring the team

Full Vlog - Tom Wells, 10 Point Capital

51 Labs · Tom Wells

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