10 Point Capital
Private equityAtlanta · Growth–Late Stage · 5 people tracked
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Investment thesis
10 Point Capital invests in franchise businesses, backing founders who are building dominant franchise brands. The firm combines flexible capital with a long-term investment horizon and deep franchise-sector experience spanning both investing and operations. Its team has completed over 40 transactions, operated as franchisees for seven concepts, and worked at four franchisors. Beyond capital, the firm supports portfolio brands through market planning, research, pipeline activation, and data-driven sales execution to drive high-quality unit growth. Portfolio brands include fast-growing franchise concepts such as Tropical Smoothie Cafe, Walk-On's Sports Bistreaux, Slim Chickens, and Phenix Salon Suites.
Source: firm website, verified Sep 27, 2026.
Team · 5 people
from the firm's website & public directoriesWhat they invest in
from 3 of 4 portfolio companiesConsumer ×3FoodTech ×2
Investments · 4 tracked
founders shown can be your intro pathSlim Chickens operates a franchise program for its fast-casual chicken restaurant brand, offering franchisees support from site selection through grand opening.
ConsumerFoodTech
Tropical Smoothie Cafe operates a franchise restaurant chain serving freshly made smoothies, wraps, sandwiches, and flatbreads with a focus on tropical-themed, casual dining.
ConsumerFoodTech
Co-investorsBIP VenturesFOD CapitalLevine Leichtman
Walk-On's is a restaurant chain serving scratch-made dishes and offering a points-based rewards program to diners.
Consumer
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Phenix Salon Suites
Portfolio news
latest coverage across their companiesSlim Chickens · franchising.com · Aug 17, 2026
Frequently asked questions
- What stage does 10 Point Capital invest at?
- 10 Point Capital invests at the Growth, Late Stage stages.
- What sectors does 10 Point Capital focus on?
- 10 Point Capital focuses on Consumer, FoodTech, Marketplaces.
- Where is 10 Point Capital located?
- 10 Point Capital is headquartered in Atlanta, US.
- Who does 10 Point Capital co-invest with?
- 10 Point Capital most often shares deals with BIP Ventures, FOD Capital, Levine Leichtman, among 3 tracked co-investors.
Media · Podcasts & interviews
featuring the teamFull Vlog - Tom Wells, 10 Point Capital
51 Labs · Tom Wells
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