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10 Point Capital

Private equity

Atlanta · Growth–Late Stage · 5 people tracked

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Investment thesis

10 Point Capital invests in franchise businesses, backing founders who are building dominant franchise brands. The firm combines flexible capital with a long-term investment horizon and deep franchise-sector experience spanning both investing and operations. Its team has completed over 40 transactions, operated as franchisees for seven concepts, and worked at four franchisors. Beyond capital, the firm supports portfolio brands through market planning, research, pipeline activation, and data-driven sales execution to drive high-quality unit growth. Portfolio brands include fast-growing franchise concepts such as Tropical Smoothie Cafe, Walk-On's Sports Bistreaux, Slim Chickens, and Phenix Salon Suites.

Source: firm website, verified Sep 27, 2026.

Stage
Growth–Late Stage
HQ
Atlanta, GA, US
Instruments
Equity
AUM
$500M
Tracked investments
4

Team · 5 people

from the firm's website & public directories

What they invest in

from 3 of 4 portfolio companies

Consumer ×3FoodTech ×2

Investments · 4 tracked

founders shown can be your intro path
Slim Chickensslimchickensfranchise.com

Slim Chickens operates a franchise program for its fast-casual chicken restaurant brand, offering franchisees support from site selection through grand opening.

ConsumerFoodTech

Tropical Smoothie Cafetropicalsmoothiecafe.comin𝕏

Tropical Smoothie Cafe operates a franchise restaurant chain serving freshly made smoothies, wraps, sandwiches, and flatbreads with a focus on tropical-themed, casual dining.

ConsumerFoodTech

Co-investorsBIP VenturesFOD CapitalLevine Leichtman

Walk-On's Sports Bistreauxwalk-ons.com

Walk-On's is a restaurant chain serving scratch-made dishes and offering a points-based rewards program to diners.

Consumer

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Phenix Salon Suites

Portfolio news

latest coverage across their companies

Frequently asked questions

What stage does 10 Point Capital invest at?
10 Point Capital invests at the Growth, Late Stage stages.
What sectors does 10 Point Capital focus on?
10 Point Capital focuses on Consumer, FoodTech, Marketplaces.
Where is 10 Point Capital located?
10 Point Capital is headquartered in Atlanta, US.
Who does 10 Point Capital co-invest with?
10 Point Capital most often shares deals with BIP Ventures, FOD Capital, Levine Leichtman, among 3 tracked co-investors.

Media · Podcasts & interviews

featuring the team

Full Vlog - Tom Wells, 10 Point Capital

51 Labs · Tom Wells

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