Zyg
Herzliya, IL · 84 employees on LinkedIn · 14 known investors
ZyG offers an agentic operating system for direct-to-consumer eCommerce brands, using AI agents and predictive models to validate product scale potential, execute digital growth (branding, store building, creative, user acquisition, conversion and logistics), and finance marketing costs. It works through a partnership model where ZyG handles the digital layer while partners retain the physical product and brand IP.
Also known as Zyg · ZyG · ZyG OS
Founders & leadership
Investors · 14
Also in the syndicate · 6
Funding
SEC filings, press & company announcements$118M disclosed across 2 of 6 rounds · 2026
- $60MSeries AMay 2026 · 2 sourcesSource ↗
- $58MraisedMar 2026 · 2 sourcesSource ↗
- Undisclosed amountSeedMar 2026Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Valuation · disclosed
Disclosed eventsSource: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.
Company profile
researched Aug 2026ZyG (also written Zyg) is a Tel Aviv-based technology company that develops what it calls an agentic operating system for e-commerce scale. Its platform first evaluates consumer products for growth potential using proprietary data models, assigning each a proprietary rating called the "ZyG Score"; products that pass this product-market-fit assessment can partner with the company. For selected products, the platform then acts as an end-to-end execution layer covering the lifecycle of scaling a brand: building the online store, brand creation, generating advertising creatives, running paid user acquisition and organic growth, search and AI-engine discovery optimization, influencer partnerships, customer acquisition and retention, conversion optimization, customer support, inventory forecasting, and logistics optimization, all within one platform.
The company positions itself against the alternative of founders assembling internal teams, marketing agencies, and multiple data tools. According to the CEO, the platform's AI agents already run advertising campaigns on Meta's platforms and perform the majority of that activity autonomously. Alongside operational execution, ZyG has said it plans to provide financing, including "cohort financing" to products its predictive models identify as high-potential, in order to reduce the upfront advertising and launch costs typical in e-commerce.
Founding story
ZyG was founded in 2025 by a group of former ironSource founders, executives, and employees following ironSource's sale to Unity for $4.4 billion in 2022 and the founders' departure from Unity. It began with five founders, Tomer Bar-Zeev (Chairman), Omer Kaplan (CEO), Assaf Ben Ami (CFO and COO), Nadav Ashkenazy, and Daniel Shinar, and was later joined by cybersecurity and AI specialists from the Israeli military's Unit 81: Dr. Eyal Amitt, Omri Steinmetz, and Guy Tsur, bringing the total to eight founders, matching the eight founders of ironSource.
Business model
ZyG partners with product founders and DTC brands rather than selling software licenses, taking a fixed percentage of revenue under a "pay-as-you-grow" model in which founders retain full ownership of their brand's intellectual property. The company has also said it plans to extend financing, including cohort financing, to products its predictive models score highly.
A fixed percentage of the revenue generated by the products and brands scaled on the platform, with planned financing offerings to platform participants.
Traction
The company states its platform is already being used to drive sales growth for products meeting its scoring criteria, and that all brands it works with have passed its agentic product-market-fit test. Press coverage noted that as of the May 2026 Series A it had raised $118 million without a public customer case study. Headcount stood at 65.
Latest developments
In May 2026 ZyG announced a $60 million Series A led by Accel at a $500 million valuation, with participation from existing investors including Bessemer Venture Partners, Lightspeed Venture Partners, Viola Ventures, Access Industries (Clal Tech), Stardom Ventures, Emerge, Disruptive AI and Jibe, plus new investors Felix Capital, O.G. Venture Partners, QP Ventures, and Wiz CEO Assaf Rappaport. The proceeds are earmarked for expanding operations and development, with hiring of AI talent in Israel reported as a primary use of funds.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
ZyG operates in the emerging agentic marketing and e-commerce automation category. Reported comparisons include Hightouch, which raised $150 million at a $2.75 billion valuation for an enterprise agentic marketing platform, as well as platform-level automation from Shopify's Agentic Storefronts and Meta's move toward fully automated advertising. ZyG's stated differentiation from single-channel automation is that its agents optimize across advertising, retention, support, and inventory simultaneously rather than for one channel.
Combination of a predictive product-scoring engine with end-to-end agentic execution across the full growth stack, a revenue-share partnership model that leaves brand IP with the founder, planned financing for scaling products, and cross-functional optimization rather than channel-specific ad automation.
Technology
Proprietary data models and a unified data layer power a growth-prediction engine that scores a product's distribution and sales potential (the "ZyG Score"). Execution is handled by an agentic infrastructure of AI agents that autonomously operate functions such as campaign creation and optimization on platforms including Meta, creative generation, retention, support, conversion optimization, and inventory forecasting.
Go-to-market
Product entrepreneurs and direct-to-consumer brands whose products have shown initial online success but lack the technology infrastructure, AI capabilities, and data analytics needed for large-scale growth, particularly in the United States. Reported customer profile includes businesses with roughly $2 million to $15 million in annual revenue.
Geography
Headquartered in Tel Aviv, Israel, with a customer focus on large-scale growth in the United States market.
History
Founded in 2025, the company operated in stealth before emerging publicly in March 2026 with the disclosure of $58 million in seed funding led by Bessemer Venture Partners, Viola Ventures, and Lightspeed Venture Partners. According to CEO Omer Kaplan, that total combined an initial $40 million round with an additional $18 million SAFE round for investors who wanted to join later. Two months after coming out of stealth, in May 2026, ZyG announced a $60 million Series A led by Accel at a $500 million valuation, bringing total funding to $118 million. Accel partner Sonali De Rycker joined the board. The company employed 65 people at that time and had been ranked fourth on Calcalist's list of most promising Israeli startups for 2026.
Risks & controversies
Coverage highlighted that the $500 million valuation was set roughly two months after the company left stealth and without a public customer case study. Analysts cited competitive risk from platform-level automation: as Meta builds fully automated advertising, third-party layers must justify added value. The company's founders also noted that earlier press reports about the company had been misleading, prompting a formal public launch.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsAs part of the Series A, Accel partner Sonali De Rycker joined ZyG's board of directors.
ZyG came out of stealth in March 2026, disclosing $58 million in seed funding. CEO Omer Kaplan described the financing as comprising an initial $40 million round plus an $18 million SAFE round from later investors.
$58M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- IronSource Founders’ AI Startup Zyg Raises at $500 Million Value - Bloombergbloomberg.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Zyg do?
- Israeli startup building an agentic AI operating system that helps e-commerce and DTC brands scale their products.
- Who founded Zyg?
- Zyg was founded by Assaf Ben Ami, Nadav Ashkenazy, Omer Kaplan, Tomer Bar-Zeev, Guy Tsur.
- Who are Zyg's investors?
- Zyg's investors include Accel, Bessemer Venture Partners, Claltech, Disruptive AI, Emerge Ventures, FELIX CAPITAL, O.G. Venture Partners, Viola Ventures.
- How much funding has Zyg raised?
- Zyg has disclosed $118M raised across 2 of its 6 known rounds.
- Where is Zyg headquartered?
- Zyg is headquartered in Herzliya, IL.