Yoobic

YOOBIC provides a mobile-first operations platform for frontline and store teams that combines digitized task management, internal communications and mobile learning in a single application, marketed as YOOBIC ONE. Headquarters teams use the platform for real-time visibility into store execution, benchmarking across locations and regions, dashboards and ROI tracking, while field managers use standardized visit checklists, automated visit reporting and in-the-moment coaching tools. Store teams receive role-specific tasks with instructions and photo or video proof-of-completion, product and procedure information on mobile, and short training modules delivered in the flow of work.

The company positions AI as a core layer of the platform. Named AI capabilities include YOOBIC Core, a Retail Assistant / AI Assistant that answers frontline questions from trusted content, Store Manager Copilot which produces prioritized weekly recommendations and AI-generated shift priorities from store data, AI Recommendations for sales performance analysis, and VM Copilot / AI Visual Compliance which analyzes store photos against brand standards to flag visual merchandising and promotion execution issues. Learning features include an AI course creator, AI-generated quizzes, multi-language translation, a drag-and-drop no-code course builder, gamification and badges, auto-enrollment and learning paths, plus learning dashboards and skill-gap analytics.

YOOBIC states more than 200 integrations with existing enterprise systems, and enterprise security and compliance credentials including SOC 2 Type II certification, ISO 27001, ISO 27017, ISO 27018 and ISO 27701 certifications, GDPR compliance, SAML-based single sign-on and SCIM provisioning.

Founding story

YOOBIC was founded in 2014 by three brothers, Fabrice, Avi and Gilles Haïat, who had worked together for more than 15 years. The CEO has described the company as starting at his kitchen table with his two co-founder brothers. Before YOOBIC, the brothers co-founded Vizelia, an energy monitoring company that they sold to Schneider Electric in 2011.

Business model

YOOBIC sells its platform as enterprise software to organizations with distributed frontline workforces, deployed as a mobile app for frontline employees together with HQ-facing dashboards and reporting. Deployments are enterprise-wide across store estates, with integrations into customers' existing systems rather than replacement of them.

Sources describe an enterprise B2B software platform sold to companies for their frontline workforces; specific pricing or contract terms are not stated.

Traction

YOOBIC reports deployment with more than 350 companies. At the time of its July 2021 Series C, the company reported more than 300 businesses using the platform across 335,000 locations in 80 countries, a 200% increase in in-app activity over the prior 12 months, and a milestone of 1 million activities per month reached in March 2021. Named customers include Boots, Carrefour, Lancôme (2,100 points of sale), Lacoste, Logitech, Lidl, Peloton, Puma, Vans, VF Corp, Sanofi, Canada Goose, UNTUCKit, Roots, Longchamp, Zadig & Voltaire, Athletico (540 locations), The Kooples (330 stores), Morrisons (70,000 frontline colleagues connected), Michaels, PureGym, Moschino and TFG. Reported customer outcomes include a 90% reduction in manager task load at Morrisons, a 67% decrease in store administration time and 150% increase in learning program participation at Michaels, a 95% average task completion rate and 58% reduction in internal email at PureGym, 98% training participation at Moschino, and a 22% increase in in-store conversion rate at TFG.

Latest developments

YOOBIC now markets itself as an AI-powered retail store operations platform used by more than 350 enterprise brands, with AI products including Store Manager Copilot, AI Assistant / Retail Assistant, AI Recommendations, AI Visual Compliance / VM Copilot and custom AI workflows delivered in about four weeks. It advertises more than 200 integrations and publishes AI-driven learning tooling such as an AI course creator and AI-generated quizzes.