Wrisk

Wrisk is a London-based technology-enabled insurance business that supplies embedded and branded automotive insurance solutions to car manufacturers and their finance arms. It transacts business through its own FCA-authorised managing general agent (MGA) subsidiary, and its platform covers the full vehicle ownership lifecycle, including quote and bind, renewal and claims, within an integrated digital journey.

The platform combines customer-facing digital interfaces and secure authentication with data exchange and intelligence services. Wrisk's proprietary embedded data framework, built for automotive OEMs, harmonises inputs from connected car systems, telematics, transactional records and customer interactions, and applies machine learning models intended to adapt to changes in vehicle technology, customer behaviour and market conditions. In 2018 the company introduced a monthly, no-tie-in subscription insurance product, and in 2024 it added a real-time analytics suite giving partners access to portfolio data.

Wrisk initially trialled a business-to-consumer proposition before concentrating entirely on B2B2C distribution, delivering consumer insurance experiences under the brands of large automotive partners. It positions itself as an embedded insurance specialist for the automotive sector, citing structural shifts such as electrification, connected vehicles, changing ownership models and autonomous technology as drivers of demand.

Founding story

Wrisk was founded by Niall Barton and Darius Kumana, who combined technology expertise with insurance industry experience to deliver subscription-based digital insurance for the automotive sector. According to the company, the idea began as a lunchtime conversation in 2015 about delivering customer-centric, data-driven insurance experiences, with the business established and its first London office opened in 2016.

Business model

Wrisk operates a B2B2C model: it builds and runs branded insurance programmes for automotive manufacturers and their captive finance businesses, with policies transacted through its own FCA-authorised MGA subsidiary. Revenue is generated from insurance programmes distributed under partner brands, alongside data and analytics services provided to those partners.

Insurance programmes written through Wrisk's FCA-authorised MGA subsidiary and delivered under automotive partner brands, including monthly subscription-based motor insurance products, complemented by data, intelligence and analytics services for partners.

Traction

Wrisk powers insurance programmes in the UK for BMW, MINI, Volvo, Mercedes-Benz, Jaguar Land Rover and Stellantis. The company reported triple-digit revenue growth in 2024 and more than 100,000 policies written during that year.

Latest developments

In July 2025 Wrisk announced the closing of a £12m ($16.3m) Series B round co-led by Mundi Ventures and Opera Tech Ventures, the venture arm of BNP Paribas, with participation from existing investors QBN and Volution; both lead investors joined the board of directors. Proceeds are directed at UK and European growth, data and intelligence capabilities, and scaling partner programmes. The company reported triple-digit revenue growth in 2024 and more than 100,000 policies written that year, and is building out its European presence from a commercial team in Munich with regulatory licences in place.