Wolomi

Wolomi is a digital health platform focused on improving maternal health outcomes for women during pregnancy, birth, postpartum and early motherhood, with an emphasis on underserved and under-resourced mothers. Its core product is a mobile app that combines a peer community and discussion forum with access to maternal health professionals. Members receive weekly guidance from a midwife to prepare for clinical appointments, articles and advice from subject-matter experts, self-assessments to track how they are doing, and virtual group coaching sessions, online courses and community events led by a registered nurse and other specialists such as therapists and lactation consultants. Referrals to culturally competent health expert consultations are also offered.

Alongside the consumer app, Wolomi positions itself as a care-coordination and consulting partner to organizations, describing itself as an integrated virtual health companion for mothers that provides in-house trained peer support and access to providers. It works with health information technology companies, provider practices, payers and organizations with similar objectives, helping them build culturally competent solutions intended to improve health outcomes. The company also develops products and tools aimed at health-related problems experienced by under-resourced and underserved women.

Founding story

Wolomi was founded by Layo George, a registered nurse specializing in women's health and a mother, in response to the national maternal health crisis in the United States. She built the organization around combining clinical expertise with peer solidarity so that women could navigate pregnancy, birth and postpartum with more confidence.

Business model

Wolomi operates a freemium consumer model alongside business-to-business work. The app is free to download and join, with a paid membership subscription that unlocks expert access, virtual group coaching, courses and community events; the company states that paid memberships subsidize access for women who cannot afford membership fees. In parallel, Wolomi partners with and consults for health information technology companies, provider practices and payers on maternal health solutions.

Subscription revenue from paid app memberships, plus partnership and consulting engagements with health IT companies, provider practices and payers.

Traction

The company markets an active member community with a forum, member testimonials, recurring virtual expert-led sessions and events, and a paid membership tier; a business-data profile lists 1-10 employees.

Latest developments

Wolomi has promoted a member event to start the year and maintains a waitlist for notification about a relaunch of the Wolomi app, alongside a paid membership subscription offering virtual group coaching with therapists, lactation experts and other specialists.