Willful Legal Tech
Founded 2017 · 33 employees on LinkedIn · 5 known investors
Willful operates an online estate planning platform that guides individuals through creating legally valid wills and power of attorney documents. Serving consumers across all 10 Canadian provinces, the company offers a self-guided SaaS alternative to traditional legal services.
Founders & leadership
Willful Legal Tech was founded in 2017 by Erin Bury and Kevin Oulds.
Investors · 5
Competitors · 8
by search overlap
Trust & Will1337 shared keywordsTrust & Will is an online estate planning platform that guides customers through creating legally customized wills, trusts, and related documents. The service targets individuals and families seeking an affordable, accessible alternative to traditional legal services for estate planning.
SmartAsset1076 shared keywordsFisher Investments is a global money management and financial advisory firm that provides portfolio management, financial planning, and retirement planning services primarily to high-net-worth individuals and institutional clients. The firm manages investments across equities, fixed income, and blended accounts using an active, forward-looking investment approach.
LegalZoom.com, Inc.997 shared keywordsThis is an educational article on the LegalZoom website explaining what a limited liability company (LLC) is, including its types, tax treatment, formation process, and legal considerations. LegalZoom provides online legal services to help small and mid-size businesses register and manage LLCs and other business structures.
FreeWill974 shared keywordsFreeWill provides a free online platform for creating legally valid estate plans and charitable giving tools. The service enables users to document their wishes and commit gifts to nonprofit organizations.
Policy Genius765 shared keywordsPolicygenius is an online insurance marketplace that provides consumers with free, tailored quotes and support from licensed agents across life, auto, home, and disability insurance. It helps individuals compare policies from multiple insurers and choose coverage that fits their needs.
Avvo697 shared keywordsSeattle-based online legal marketplace with lawyer ratings, reviews and Q&A, acquired by Internet Brands in 2018.
Ramsey Solutions486 shared keywordsRamsey Solutions provides personal finance education, tools, and coaching—including the 7 Baby Steps plan, a vetted network of financial service providers (RamseyTrusted), and AI-powered money advice—to help individuals get out of debt and build wealth. The company also produces The Ramsey Show and offers budgeting resources for consumers managing their personal finances.
ClearEstate366 shared keywordsClearEstate provides a technology platform for settling estates, automating administrative tasks and reducing professional fees for executors managing the estate settlement process.
Companies competing with Willful Legal Tech for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Willful Legal Tech do?
- Willful operates an online estate planning platform that guides individuals through creating legally valid wills and power of attorney documents. Serving consumers across all 10 Canadian provinces, the company offers a self-guided SaaS alternative to traditional legal services.
- Who founded Willful Legal Tech?
- Willful Legal Tech was founded by Erin Bury, Kevin Oulds in 2017.
- Who are Willful Legal Tech's investors?
- Willful Legal Tech's investors include Backbone Angels, FounderFuel, MaRS Investment Accelerator Fund (IAF), Tactico, MaRS.