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Willful Legal Tech
Founded 2017 · 33 employees on LinkedIn · 5 known investors
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Willful operates an online estate planning platform that guides individuals through creating legally valid wills and power of attorney documents. Serving consumers across all 10 Canadian provinces, the company offers a self-guided SaaS alternative to traditional legal services.
Founders & leadership
Willful Legal Tech was founded in 2017 by Erin Bury and Kevin Oulds.
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Erin BuryCo-founder & CEOErin Bury is co-founder and CEO of Willful, an online estate planning platform serving Canadian consumers. She holds a journalism degree and has worked in public communications and media.
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Kevin OuldsCo-founder & Head of Research and InnovationKevin Oulds is co-founder and Head of Research and Innovation at Willful, an online estate planning platform serving Canadian consumers. He previously founded Final Blueprint, an end-of-life planning startup, and has been involved with Toronto's startup community through volunteering.
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Julia WilkieHead of Customer Experience and OperationsJulia Wilkie is Chief Operating Officer at Willful, an online estate planning platform serving Canadian consumers. She previously held roles in strategy, technology, and business development, and has experience with entrepreneurial ventures.
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Chris LongHead of ProductChris Long held product and leadership roles at Superside, Booking.com, and Shopify, with background as a developer. He is Head of Product at Willful, an online estate planning platform serving Canadian consumers.
Investors · 5
FounderFuellisted by FounderFuelMontreal · $88K
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MaRS Investment Accelerator Fund (IAF)listed by MaRS Investment Accelerator Fund (IAF)Toronto
How we know: MaRS Investment Accelerator Fund (IAF)'s portfolio page · Not right? Tell us
MaRSreportedToronto
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Related companies · 8
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FreeWillFreeWill provides a free online platform for creating legally valid estate plans and charitable giving tools. The service enables users to document their wishes and commit gifts to nonprofit organizations.
Policy GeniusPolicygenius is an online insurance marketplace that provides consumers with free, tailored quotes and support from licensed agents across life, auto, home, and disability insurance. It helps individuals compare policies from multiple insurers and choose coverage that fits their needs.
AvvoSeattle-based online legal marketplace with lawyer ratings, reviews and Q&A, acquired by Internet Brands in 2018.
Ramsey SolutionsRamsey Solutions provides personal finance education, tools, and coaching—including the 7 Baby Steps plan, a vetted network of financial service providers (RamseyTrusted), and AI-powered money advice—to help individuals get out of debt and build wealth. The company also produces The Ramsey Show and offers budgeting resources for consumers managing their personal finances.
ClearEstateClearEstate provides a technology platform for settling estates, automating administrative tasks and reducing professional fees for executors managing the estate settlement process.
Companies working in the same space as Willful Legal Tech.
Frequently asked questions
- What does Willful Legal Tech do?
- Willful operates an online estate planning platform that guides individuals through creating legally valid wills and power of attorney documents. Serving consumers across all 10 Canadian provinces, the company offers a self-guided SaaS alternative to traditional legal services.
- Who founded Willful Legal Tech?
- Willful Legal Tech was founded by Erin Bury, Kevin Oulds in 2017.
- Who are Willful Legal Tech's investors?
- Willful Legal Tech's investors include Backbone Angels, FounderFuel, MaRS Investment Accelerator Fund (IAF), Tactico, MaRS.