Policy Genius
Brooklyn, US · Founded 2012 · Delaware corporation · 11 known investors
Policygenius is an online insurance marketplace that provides consumers with free, tailored quotes and support from licensed agents across life, auto, home, and disability insurance. It helps individuals compare policies from multiple insurers and choose coverage that fits their needs.
FintechInsurTechMarketplaces
Founders & leadership
Policy Genius was founded in 2012 by Francois de Lame and Jennifer Fitzgerald.
FD

Francois de LameinFounder & Chief Operating Officer2019–2023
JF

Jennifer FitzgeraldinFounder and CEO2013–2023
Board
TZ
Tianxiang ZhuoBoard director
DG

Investors · 11
Ansa CapitalNew York · $5M – $15Mvia Allan Jean-Baptiste · board
Baroda VenturesLos Angeles · $100K – $5M
FikaCulver City · $1M – $10M
Innovating CapitalNew York · $10K – $3M
Karlin VenturesLos Angeles · $250K – $2M
MassMutual VenturesSpringfield · $500K – $5M
Newtown PartnersCape Town
Norwest Venture PartnersMenlo Park · $10M – $30Mvia Parker Barrile · board
RevolutionWashington, D.C. · $100K – $1Mvia David Golden · board
Switch VenturesSan Francisco
Atlantic Vantage PointreportedParis · $1M – $150M
Reported raises · per SEC filings
Form D private placements$162M disclosed across 4 rounds · 2015–2019
▶$111MraisedJan 2020 · 9 investors · OtherRule 506(b)
▶$111MraisedJan 2020 · 9 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Jennifer FitzgeraldExecutive Officer, Director
- Francois de LameDirector
- Tianxiang ZhuoDirector
- David GoldenDirector
- Jay MandelbaumDirector
- Parker BarrileDirector
- Allan Jean-BaptisteDirector
- Offering amount
- $111M
- Amount sold
- $111M
- First sale
- Dec 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$30MraisedMay 2017 · 9 investors · OtherRule 506(b)
▶$30MraisedMay 2017 · 9 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Jennifer FitzgeraldExecutive Officer, Director
- Francois de LameDirector
- Parker BarrileDirector
- Tianxiang ZhuoDirector
- Jay MandelbaumDirector
- David GoldenDirector
- Offering amount
- $30M
- Amount sold
- $30M
- First sale
- May 2017
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
▶$15MraisedJan 2016 · 22 investors · OtherRule 506(b)
▶$15MraisedJan 2016 · 22 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Tianxiang ZhuoDirector
- David GoldenDirector
- Francois de LameDirector
- Jennifer FitzgeraldExecutive Officer, Director
- Offering amount
- $16.3M
- Amount sold
- $15M
- First sale
- Dec 2015
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
▶$5.9MraisedJan 2016 · 58 investors · OtherRule 506(b)
▶$5.9MraisedJan 2016 · 58 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Tianxiang ZhuoDirector
- Jennifer FitzgeraldExecutive Officer, Director
- Francois de LameDirector
- David GoldenDirector
- Offering amount
- $5.9M
- Amount sold
- $5.9M
- First sale
- Apr 2015
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 5
by search overlapInsurify30455 shared keywordsInsurify operates an online insurance-comparison marketplace that pulls real-time, personalized quotes from 120-plus insurers (including GEICO, Allstate, and Progressive) for auto, home, renters, and pet insurance, letting shoppers compare policies and buy online or with a licensed agent. Its AI-powered tools include a policy-upload feature, and it also offers Insurify Car, a liability-only auto policy with weekly installment payments; the company is a licensed agency in all 50 U.S. states.
Libertymutual30004 shared keywordsLiberty Mutual is an insurance provider offering personal insurance products including car, home, homeowners, and renters coverage to consumers. The company provides online quotes, claims handling, and support through both its website and mobile app.
Experian29291 shared keywordsExperian offers consumers tools to access their credit report and FICO Score, build credit, and manage money, including credit card matching, bill and subscription negotiation, car insurance comparison, and a digital checking account with debit card. It serves individual U.S. consumers through its app and financial products.
SmartAsset23845 shared keywordsFisher Investments is a global money management and financial advisory firm that provides portfolio management, financial planning, and retirement planning services primarily to high-net-worth individuals and institutional clients. The firm manages investments across equities, fixed income, and blended accounts using an active, forward-looking investment approach.
Lemonade21156 shared keywordsLemonade is a digital insurance provider offering homeowners, renters, car, pet, and term life insurance policies. The company uses AI to streamline policy underwriting and claims processing, targeting consumers seeking affordable insurance with fast, digital-first service.
Companies competing with Policy Genius for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Policy Genius do?
- Policygenius is an online insurance marketplace that provides consumers with free, tailored quotes and support from licensed agents across life, auto, home, and disability insurance. It helps individuals compare policies from multiple insurers and choose coverage that fits their needs.
- Who founded Policy Genius?
- Policy Genius was founded by Francois de Lame, Jennifer Fitzgerald in 2012.
- Who are Policy Genius's investors?
- Policy Genius's investors include Ansa Capital, Baroda Ventures, Fika, Innovating Capital, Karlin Ventures, MassMutual Ventures, Newtown Partners, Norwest Venture Partners and 3 more.
- How much funding has Policy Genius raised?
- Policy Genius has disclosed $162M raised across 4 rounds.
- Where is Policy Genius headquartered?
- Policy Genius is headquartered in Brooklyn, US.







