WEVO

WEVO is a customer insight platform that predicts and measures how people will respond to digital concepts, products and campaigns before launch. It combines two complementary approaches in one product: Pulse, which uses AI agents and synthetic audiences to return simulated user feedback in roughly 10-15 minutes, and Pro, which runs studies with 10-200 real participants drawn from a panel of more than 60 million people and completes in about 7-10 days. Users upload a design, Figma link, image, live URL, customer journey or static prototype — including competitors' properties — define the task or goal, select a research-backed or custom persona, and receive attention heatmaps, friction scores, ranked top issues, emotional sentiment analysis and specific improvement recommendations.

The platform is applied to campaign testing (ad creative, email subject lines, landing page variations, social content), product validation (feature concepts, wireframes, prototype usability, onboarding and checkout flows), website optimization (homepage effectiveness, navigation, content comprehension, mobile experience) and competitive benchmarking. Pro adds industry benchmarking, custom surveys and richer qualitative feedback for decisions requiring statistical confidence and stakeholder buy-in.

WEVO positions Pulse for directional, rapid iteration at unlimited scale and Pro for validation of critical decisions, with customers able to use both together. Its AI agents are trained on over 1 million user engagements, and the company reports 85% correlation between Pulse output and real user behavior.

Founding story

Nitzan Shaer founded WEVO to help teams launch products their customers love. It is his fourth startup; he previously held leadership roles at Skype, Mobivox and DeepUI, and earlier worked at Microsoft. He started his first business at twelve, holds an MBA from Harvard Business School, and is the inventor of nine granted patents.

Business model

WEVO sells software-based customer research to enterprise teams, offering a self-serve free trial for its AI product (Pulse, no credit card required, cancel anytime) alongside demo-led, professionally serviced engagements for its human-panel product (Pro). Unlimited testing is offered within plan budgets, subject to a fair usage policy, positioning the product as a subscription alternative to per-test research spend. A professional services and customer enablement function handles study design, execution and insight delivery for enterprise customers, and a customer success organization drives adoption across client research programs.

Software subscriptions with a free trial tier for Pulse and enterprise plans covering both AI simulations and human-panel studies; unlimited testing is offered without per-test restrictions, subject to fair usage. Enterprise engagements are supported by professional services for study design, execution and insight delivery.

Traction

WEVO reports 12 granted patents, over 1 million participant responses used to train its models, and more than $385 million in value generated for clients. Its site cites client outcomes including a 110% increase in conversion and $300 million in increased client revenue. Customers and reference users include Accenture, Mastercard and Virgin Voyages, and the company says its Accenture-linked growth pipeline is the largest in its history.

Latest developments

Accenture has invested in WEVO to support AI-driven user research and has embedded the platform in its flagship growth platform. The company markets Pulse, its synthetic-audience AI testing product, alongside Pro human-panel studies, and reports Gartner recognition as a front runner in synthetic audiences with 85% accuracy versus real user behavior.