Warmly

Warmly, Inc. is a San Francisco-based business-to-business go-to-market software company. Its platform identifies website visitors at the individual person level before a form fill, combines that signal with first-, second- and third-party data (web visitor behavior, product usage, chat interactions, CRM data, social activity, new hires and job changes, keyword and competitor research), and then engages those prospects automatically through website chat, email, LinkedIn sequences and LinkedIn/Meta ad retargeting. The company describes its output as delivering ready-to-convert prospects to sales teams and positions the product as a pipeline acceleration layer for sales and marketing organizations.

The current product is organized around two agents on top of a "Context Graph" — a unified real-time data layer that stores every signal, action, note and outcome for an account. A "TAM agent" segments a customer's total addressable market into scored accounts, maps buying committees and runs coordinated email and ad campaigns; an "Inbound agent" identifies visitors, runs contextual AI chat, serves intent-based popups and personalized microsites, and retargets non-converters. Warmly also launched AI Autopilot, an always-on website agent that pulls from a customer's website, help center, internal docs, sales calls and CRM, chooses its own qualification path, generates slide decks mid-conversation, offers an optional video avatar, books meetings, and self-improves by analyzing conversations against configured goals under version control. Access is offered via app, API and MCP, and the company states GDPR compliance.

An earlier generation of the product focused on virtual meeting branding and personalization for Zoom calls, including branded virtual backgrounds and meeting personalization aimed at improving call throughput and shortening sales cycles, alongside a separate "PushPull card" professional-networking concept for warm introductions.