Vivo

Vivo (Team Vivo) is an online fitness program for older adults, built around live, interactive small-group strength training classes delivered over Zoom by certified trainers. Classes follow a fixed weekly schedule, typically one to three sessions per week, and are designed so participants can take part from home using simple equipment such as resistance bands or light dumbbells. Every exercise is offered at four difficulty levels, ranging from seated chair-based versions to more demanding variations, and trainers adjust movements in real time for injuries and physical limitations while observing form.

The program combines resistance exercise with dual-task, cognitively oriented exercises intended to support brain health alongside muscle strength, balance and mobility. Members begin with a one-on-one Zoom assessment covering strength, balance, agility and mobility, plus discussion of injuries or health concerns, and are re-assessed roughly every two to three months to track progress. Participants are supported by a Care Team reachable by phone or email for scheduling, technology help and general guidance, and the company also describes access to nutritionists and older-adult specialists.

The company is based in Atlanta, Georgia. Its team includes founder and CEO Eric Levitan, Chief Science Officer Dr. Katie Starr (PhD, Assistant Professor in Medicine at Duke University), Head Trainer Kevin Snodgrass, VP Operations Clint Powell, CTO Miles Gibbons and Director of Research Liz Kemp, along with a roster of roughly a dozen trainers, Care Team staff and academic scientific advisers from Emory University, the University of San Francisco and Wake Forest University.

Founding story

Founder Eric Levitan started Vivo after watching his own parents lose strength and mobility as they aged and seeing the effect on their independence and quality of life. Concluding that strength training can reverse age-related muscle decline, he left a career of more than 25 years in technology and software company leadership in corporate America to build a program for older adults. He holds a B.A. in Mathematics from Duke University and was previously a founder with an exit; earlier in his career he helped run and grow Argo Systems, a television-industry software company founded by his college friend Doug Calahan, through to its sale. The name Vivo comes from the Italian musical term meaning to play with life and vigor.

Business model

Vivo sells direct-to-consumer subscriptions for live virtual group classes, supplemented by fixed-length program packages. Memberships are monthly with no long-term commitment, positioned as costing a fraction of a private personal trainer, and include a welcome kit of exercise equipment, periodic progress assessments and phone access to a Care Team.

Monthly membership tiers priced at $99/month for one class per week ($23/class), $159/month for two classes per week ($18/class) and $199/month for three classes per week ($15/class), each beginning with a two-week free trial that requires no credit card and carrying a 100% satisfaction refund guarantee. Fixed-price packages are also offered, including a 6-week "Best Year Yet" kickstart at $149, an 8-week balance program at $199, and a 6-week two-person package at $199.

Traction

The company reports a 98% monthly customer retention rate. In an interview, the founder said that in the year following a New York Times article mentioning Vivo, more than 100 members signed up with retention over 90%, and that assessments showed nearly 30% gains in upper- and lower-body strength and endurance, translating into improved activities of daily living, better sleep and weight loss. Member testimonials on the site reference tenures of one to four years.

Latest developments

The company is promoting seasonal packages for 2026, including a 6-week "Best Year Yet" kickstart ($149), an 8-week balance-focused intensive ($199) and a 6-week two-person package ($199).