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Userled

London, GB · Founded 2023 · 32 employees on LinkedIn · 2 known investors

Userled is an AI-native account-based marketing (ABM) platform that consolidates customer and account data to create personalized campaigns across multiple channels and touchpoints. The platform integrates with existing CRMs, ad platforms, and data sources to coordinate marketing campaigns for B2B sales teams.

Founders & leadership

Userled was founded in 2023 by Tristan Saunders and Yann Sarfati.

TS
Tristan SaundersFounder
YS
Yann SarfatiinCo-Founder & CEO

Investors · 2

Funding

SEC filings, press & company announcements
  • Undisclosed amountPre-SeedAug 2024 · 2 sources
    Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Competitors · 9

by search overlap
Optimizely127 shared keywordsOptimizely develops an AI-powered marketing operating system used by over 10,000 businesses to manage campaigns and conduct experiments. The platform serves marketing teams across enterprises globally.
Demandbase104 shared keywordsDemandbase provides an AI-powered B2B intelligence platform that integrates go-to-market data, tools, and execution across the GTM ecosystem. The platform connects account intelligence, buying group data, and intent signals to help B2B teams plan, execute, and optimize their sales and marketing strategies.
Insider One86 shared keywordsInsider One is an agentic customer engagement platform that uses predictive, generative, and agentic AI to automate marketing decisioning and personalization across channels such as SMS, WhatsApp, email, and search. It serves brands and marketing teams seeking to deliver personalized, autonomous customer engagement and improve conversions.
Leadfeeder80 shared keywordsLeadfeeder is a B2B web visitor identification and lead generation platform that reveals which companies visit a website and surfaces buying intent from their behavior. It provides firmographic and contact data enrichment, ICP-based audience building, account scoring, and CRM integrations for marketing and sales teams.
BloomReach79 shared keywordsBloomreach provides an AI-powered personalization platform (Loomi) with apps and agents spanning email, web, ads, search, and conversational shopping for ecommerce and marketing teams. Its Commerce Experience Cloud combines customer data, site search, content management, and marketing automation to deliver real-time personalized customer experiences.
Cognism78 shared keywordsCognism provides verified, GDPR- and CCPA-compliant B2B contact and company data, including phone-verified mobiles and buyer intent signals, delivered via platform, API, or batch, for sales, marketing, and revenue operations teams. It focuses on the European market and offers data enrichment and Data-as-a-Service for SMB, mid-market, and enterprise B2B teams.
MoEngage71 shared keywordsMoEngage is a customer engagement platform that helps brands deliver personalized experiences across industries including financial services, food & beverage, media & entertainment, travel & hospitality, and retail/e-commerce. It provides tools for customer engagement and marketing, including an integration for Shopify.
Dynamic Yield66 shared keywordsDynamic Yield offers Experience OS, a personalization and A/B testing platform that uses AI to match content, products, and offers to individual customers across digital channels. It serves enterprise brands and integrates with existing tech stacks including data management platforms, eCommerce systems, email marketing, and web analytics tools.
ActiveCampaign63 shared keywordsActiveCampaign is a marketing automation platform whose Active Intelligence AI layer builds campaigns from prompts, suggests audience segments, predicts send times, and generates on-brand content across email, SMS, and WhatsApp. It serves marketers and businesses looking to automate and optimize multi-channel marketing journeys.

Companies competing with Userled for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Frequently asked questions

What does Userled do?
Userled is an AI-native account-based marketing (ABM) platform that consolidates customer and account data to create personalized campaigns across multiple channels and touchpoints. The platform integrates with existing CRMs, ad platforms, and data sources to coordinate marketing campaigns for B2B sales teams.
Who founded Userled?
Userled was founded by Tristan Saunders, Yann Sarfati in 2023.
Who are Userled's investors?
Userled's investors include Dig Ventures Management Limited, LocalGlobe.
Where is Userled headquartered?
Userled is headquartered in London, GB.