Userled
London, GB · Founded 2023 · 32 employees on LinkedIn · 3 known investors
Find your way into Userled
327 people in our graph share verified history with the Userled team — schools, employers, funds. One of them is your warm intro.
Job Simonunlockedknows Yann Sarfati · together at Salesforce (overlapped)
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Userled is an AI-native account-based marketing (ABM) platform that consolidates customer and account data to create personalized campaigns across multiple channels and touchpoints. The platform integrates with existing CRMs, ad platforms, and data sources to coordinate marketing campaigns for B2B sales teams.
Founders & leadership
Userled was founded in 2023 by Tristan Saunders and Yann Sarfati.
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Tristan SaundersinCo-Founder
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Yann SarfatiinCo-Founder & CEOYann Sarfati is the founder of Userled, an AI-native account-based marketing platform that helps B2B teams coordinate personalized campaigns across multiple channels including LinkedIn, sales, and content.
Investors · 3
Funding
SEC filings, press & company announcements- Undisclosed amountPre-SeedAug 2024 · 2 sourcesSource ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 9
by search overlap
Optimizely127 shared keywordsOptimizely develops an AI-powered marketing operating system used by over 10,000 businesses to manage campaigns and conduct experiments. The platform serves marketing teams across enterprises globally.
Demandbase104 shared keywordsDemandbase provides an AI-powered B2B intelligence platform that integrates go-to-market data, tools, and execution across the GTM ecosystem. The platform connects account intelligence, buying group data, and intent signals to help B2B teams plan, execute, and optimize their sales and marketing strategies.
Insider One86 shared keywordsInsider One is an agentic customer engagement platform that uses predictive, generative, and agentic AI to automate marketing decisioning and personalization across channels such as SMS, WhatsApp, email, and search. It serves brands and marketing teams seeking to deliver personalized, autonomous customer engagement and improve conversions.
Leadfeeder80 shared keywordsLeadfeeder identifies the companies visiting a business's website and surfaces buying signals for B2B sales and marketing teams. Its MCP Server (beta) connects this website-visitor data to AI tools such as Claude and ChatGPT, letting users query good-fit visitors, enrich accounts, and build target lists in a chat, using B2B data collected under European privacy standards.
BloomReach79 shared keywordsBloomreach provides an AI-powered personalization platform (Loomi) with apps and agents spanning email, web, ads, search, and conversational shopping for ecommerce and marketing teams. Its Commerce Experience Cloud combines customer data, site search, content management, and marketing automation to deliver real-time personalized customer experiences.
Cognism78 shared keywordsCognism is a B2B sales intelligence platform that provides accurate, compliance-focused contact and company data for revenue and go-to-market teams. It focuses on serving sales teams selling into and across EMEA and European markets, with additional presence in the US.
MoEngage71 shared keywordsMoEngage is a customer engagement platform that helps brands deliver personalized experiences across industries including financial services, food & beverage, media & entertainment, travel & hospitality, and retail/e-commerce. It provides tools for customer engagement and marketing, including an integration for Shopify.
Dynamic Yield66 shared keywordsDynamic Yield offers Experience OS, a personalization and A/B testing platform that uses AI to match content, products, and offers to individual customers across digital channels. It serves enterprise brands and integrates with existing tech stacks including data management platforms, eCommerce systems, email marketing, and web analytics tools.
ActiveCampaign63 shared keywordsActiveCampaign is a marketing automation platform whose Active Intelligence AI layer builds campaigns from prompts, suggests audience segments, predicts send times, and generates on-brand content across email, SMS, and WhatsApp. It serves marketers and businesses looking to automate and optimize multi-channel marketing journeys.
Companies competing with Userled for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Userled do?
- Userled is an AI-native account-based marketing (ABM) platform that consolidates customer and account data to create personalized campaigns across multiple channels and touchpoints. The platform integrates with existing CRMs, ad platforms, and data sources to coordinate marketing campaigns for B2B sales teams.
- Who founded Userled?
- Userled was founded by Tristan Saunders, Yann Sarfati in 2023.
- Who are Userled's investors?
- Userled's investors include Dig Ventures Management Limited, Amplify Partners, LocalGlobe.
- Where is Userled headquartered?
- Userled is headquartered in London, GB.