カクトク

カクトク株式会社 (kakutoku, Inc.), formerly 株式会社Nitlon, operates the sales-outsourcing platform "カクトク", which matches companies that need sales capacity with freelance/side-job sales professionals and sales agencies. Client companies post their sales challenges or brief a dedicated Kakutoku representative; screened providers, branded "プロ営業™", then bid with proposals covering scope from telemarketing and list building through appointment setting, meeting-to-close support, and sales consulting/strategy design. The company states that only about 5% of applying sales agencies pass its screening, and that after a roughly 30-minute intake call a client receives an average of 12 proposals within three business days, selects one provider after interviews, and contracts through Kakutoku's system.

Alongside the core marketplace the company runs カクトクCAREER, a recruiting-support service focused on high-class sales roles, and two owned media properties: kokoroe, aimed at freelance sales workers and ways of working, and SALES BRAIN, a sales-tech media for heads of sales. On the supply side, the kakutoku.jp site presents fixed-fee (rather than purely performance-based) engagements, nationwide and remote assignments, and self-service web registration for sales professionals, with project examples spanning inside sales, field sales, telemarketing, playing-manager and sales-management outsourcing roles.

The company holds ISMS (ISO/IEC 27001) certification (certificate GIJP-1995-IC), a telecommunications business notification (H-30-01551) and a fee-charging employment placement licence (13-ユ-317727). It reports roughly 30 employees; third-party databases list headcount as under 20 as of 2026-08.

Founding story

Founded on 2016-02-02 as 株式会社Nitlon and later renamed カクトク株式会社. Founder and CEO 満田聖也 previously joined the launch of the apparel-production crowdsourcing service Shitateru as head of sales, building sales organisations in Tokyo and Fukuoka and winning regional apparel select-shop accounts. The cost and hiring difficulty he encountered in building those sales teams led to the hypothesis that many companies faced the same problem, and to the concept for Kakutoku. CTO 仙石祐, a Doshisha University commerce graduate with an MBA from Globis, previously worked on contract and social-game development in Osaka, new-business development and hiring at Leverages, and product management and backend development for an e-book service at DMM.com Labo before joining Kakutoku after going independent.

Business model

Two-sided marketplace: companies (demand side) are matched with screened sales agencies and freelance sales professionals (supply side). Consultation, proposal solicitation, comparison and selection are free for client companies; contracting and reporting run through Kakutoku's system, with fees arising only once an engagement is agreed. Billing to clients is split between the provider's compensation and Kakutoku's platform usage fee; for sales professionals, use of the platform is free of charge. Engagements are flexible, from short small pilots to large long-term deployments, with a minimum term of one month and outsourcing fees cited from ¥300,000 as an example.

Platform usage fees charged to client companies on top of the fee paid to the selected sales provider; no charge to client companies up to selection, and no usage fees for registered sales professionals. Third-party profiles describe monetisation via commissions/usage fees tied to matching, contracting and engagement.

Traction

The website reports more than 7,500 client companies and about 19,000–20,000 registered sales professionals as of 2026-07, with the kakutoku.jp supply-side site showing 20,184 registered sales workers, cumulative sales compensation of ¥581,520,000, an average monthly compensation of ¥350,175, and more than 5,000 companies posting. Earlier coverage in September 2025 cited 17,000 registered sales professionals and a January 2026 interview cited 18,000. Case studies report outcomes such as appointment rates roughly 5x prior levels (コニカミノルタ), a 20% appointment rate (オイシックス・ラ・大地), over 100 appointments with boards of education (Classi), lead generation extended to five services over more than a year (パーソルイノベーション), and a meeting-acquisition rate rising from 2% to 5% (中京テレビ放送).

Latest developments

In April 2026 the company received investment from the Iwate New Business Creation Fund No. 3 (いわぎん事業創造キャピタル appears among its shareholders). In August 2026 it announced a tie-up with 但馬信用金庫 to use the Kakutoku matching platform to help regional companies with sales challenges, and publicised a market survey placing it first in three categories among sales-outsourcing matching platforms. In January 2026 an interview with CEO 満田 was published by ZUU online, covering the platform's roughly 18,000 registered professionals and its move into the permanent-hire recruiting market.