Unacast

Unacast is a location intelligence company that collects and distributes human mobility and location data for markets worldwide. Its product line spans four main offerings: Location Data, which describes how people move around defined areas of interest and supports audience building, offline marketing attribution and consumer visit studies; Foot Traffic data covering millions of commercial points of interest for consumer behavior and market trend analysis; Consumer Data Enrichment, which appends demographics and consumer profiles derived from real-world behavior; and Data Linkages, which connects mobile advertising identifiers (MAIDs) to hashed emails (HEMs) and IP addresses for identity resolution.

The company organizes its solutions around buyer use cases including advertising and marketing, product development, data and analytics, site selection, site performance measurement, and competitive intelligence. Unacast states that clients use its location signals for advertising, supply chain analysis, investment decisions and forecasting, and it publishes material on its data collection methodology as well as its approach to data privacy and GDPR compliance.

Business model

Unacast packages location, foot traffic, consumer enrichment and identity-linkage datasets as products that customers can sample and then access, including through a self-service platform and application, and via partnerships with cloud and data platform providers such as Google Cloud Platform.

Traction

Referenced deployments include COVID-19 tracking and retail store location prediction cited by a Google partner contact, University of Florida research using mobility data to analyze evacuation behavior during wildfires, a Sensormatic collaboration on retail data integration, and an agency case in which site-selection insights led a client to avoid an estimated build-out cost of up to $2.5 million.