TVision Insights
Cambridge, US · Founded 2014 · Delaware corporation · 78 employees on LinkedIn · 15 known investors
TVision measures TV viewer presence and attention using in-home computer-vision technology, IoT, and data processing applied to a nationally representative household panel, producing second-by-second attention and engagement metrics. Its SaaS platform serves marketers, ad networks, apps, and measurement companies to evaluate how audiences engage with ads and programming across linear TV and CTV.
Also known as TVision
Founders & leadership
TVision Insights was founded in 2014 by Yanfeng Liu and Daniel Schiffman.
Board
Investors · 15
Reported raises · per SEC filings
Form D private placements$41.7M disclosed across 5 rounds · 2016–2022
▶$12MraisedNov 2022 · 5 investors · Other TechnologyRule 506(b)
- Eric BerryDirector
- Yanfeng LiuExecutive Officer, Director
- Inderbir SidhuExecutive Officer, Director
- Sean MullerDirector
- Ye LiDirector
- Offering amount
- $16M
- Amount sold
- $12M
- First sale
- Nov 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$13.6MraisedAug 2020 · 28 investors · Other TechnologyRule 506(b)
- Ye LiDirector
- Luke McGuinnessExecutive Officer, Director
- Yanfeng LiuExecutive Officer, Director
- Ryan MooreDirector
- Eric BerryDirector
- Offering amount
- $19.9M
- Amount sold
- $13.6M
- Sales commissions
- $510K
- Placement agents
- Financial Telesis Inc.
- First sale
- Aug 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$3.5MraisedMar 2019 · 5 investors · Other TechnologyRule 506(b)
- Scott RosenbergDirector
- Yanfeng LiuExecutive Officer, Director
- Luke McGuinnessExecutive Officer, Director
- Ryan MooreDirector
- Yelena ShkolnikDirector
- Offering amount
- $5M
- Amount sold
- $3.5M
- First sale
- Mar 2019
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$6.3MraisedJul 2018 · 3 investors · Other TechnologyRule 506(b)
- Yelena ShkolnikDirector
- Luke McGuinnessDirector
- Ryan MooreDirector
- Yanfeng LiuExecutive Officer, Director
- Ben WeinbergerDirector
- Offering amount
- $8.5M
- Amount sold
- $6.3M
- First sale
- Jul 2018
- Incorporated
- Corporation, Massachusetts, 2014
- Federal exemptions
- 06b
▶$6.3MraisedOct 2016 · 32 investors · Other TechnologyRule 506(b)
- Bob MasonDirector
- Yanfeng LiuExecutive Officer, Director
- Daniel SchiffmanExecutive Officer, Director
- Offering amount
- $7.8M
- Amount sold
- $6.3M
- First sale
- Sep 2016
- Incorporated
- Corporation, Massachusetts, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026TVision Insights is a television measurement company that captures second-by-second data on what is playing on a TV set, how that content reaches the screen, which individuals are in the room, and whether those individuals are paying attention to the screen. The data is collected from a nationally representative panel of households that have opted in to participate, using in-home computer-vision technology, IoT devices, and data processing that the company describes as producing privacy-safe observations.
The company packages these observations into a SaaS attention platform and into licensable panel data. Platform products include Ad Scoreboard for brand, creative and network-level attention insights, TV planning and measurement tools, CTV campaign measurement and performance reporting, Total View, audience and CTV activation, and calibration data. The company states it has measured 24 billion seconds of TV viewing across linear and CTV.
Business model
TVision sells access to a SaaS attention measurement platform and licenses data from its household panel. Panel data is used by other measurement platforms and prospective TV currencies to calibrate and enrich their own datasets, including person- and demographic-level and co-viewing information.
Latest developments
Viant Technology Inc. (NASDAQ: DSP) announced a definitive agreement to acquire TVision, intending to integrate TVision's attention signals into Viant's programmatic buying platform.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as the only company measuring real-world presence and attention for television, and emphasizes transparency of its data relative to "black box" measurement approaches.
Person-level, second-by-second measurement of presence and attention in the home, as opposed to household- or device-level exposure data; the panel supplies co-viewing and demographic calibration inputs used by third-party measurement providers.
Technology
Combines in-home computer-vision technology, IoT devices, and advanced data processing to detect, second by second, which program or advertisement is on screen, the delivery path of the content to the TV, which individuals are present in the room, and whether they are attentive to the screen.
Go-to-market
Brands and agencies, TV networks, streaming apps, ad sales organizations, and other measurement and currency companies. Named users and partners cited on the company site include Anheuser-Busch, The Weather Channel, Dentsu Aegis Network, iSpot.TV, VideoAmp, AMC Networks, Oracle (Moat), Essence, Petco, and the Coalition For Innovative Media Measurement.
Geography
Operates a nationally representative panel of US households.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
2 people who came through TVision Insights went on to found or lead other companies.
Competitors · 5
by search overlap
Companies competing with TVision Insights for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 1
launches, deals, and filingsViant Technology Inc. (NASDAQ: DSP), a CTV and AI-powered programmatic advertising company, entered into a definitive agreement to acquire TVision, with plans to integrate TVision's attention signals into Viant's buying platform.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 1
primary sources listed
- TVision Insightstvisioninsights.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does TVision Insights do?
- TVision measures real-world TV presence and attention second-by-second using an in-home panel of US households.
- Who founded TVision Insights?
- TVision Insights was founded by Yanfeng Liu, Daniel Schiffman in 2014.
- Who are TVision Insights's investors?
- TVision Insights's investors include Accomplice, Golden Ventures, Bantam Group, DG Daiwa Ventures, Fairhaven Capital Partners, Flow Capital, Fusion, LDV Capital and 7 more.
- How much funding has TVision Insights raised?
- TVision Insights has disclosed $41.7M raised across 5 rounds.
- Where is TVision Insights headquartered?
- TVision Insights is headquartered in Cambridge, US.