Tulip
293 employees on LinkedIn · 21 known investors
Tulip provides software for retail sales associates and stores to deliver personalized, omnichannel shopping experiences. The platform helps retailers scale customer service operations across hundreds of store locations globally.
Also known as Tulip Retail
Founders & leadership
Investors · 21
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Also in the syndicate · 9
Funding
SEC filings, press & company announcements- Undisclosed amountSeries DJan 2026
Mitsubishi Electric (lead)
Source ↗ - Undisclosed amountprivate funding roundSep 2025
Brevan Howard Digital, CoinFund, DWF, FalconX, Hypersphere, Lemniscap, Nascent, Republic Digital, Selini, Sigil Fund, Susquehanna Crypto, Tioga Capital, Virtuals Protocol
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Tulip supplies retail software aimed at store sales associates and the customer relationships they manage. Its product set includes Tulip Clienteling, a customer engagement application for front-line associates; Tulip Outreach Plus, which automates segmented and personalized customer outreach to move high-potential customers into a clienteling workflow; Tulip Online Assisted Selling, which pairs SMS with human agents to give e-commerce shoppers one-to-one assistance intended to reduce cart abandonment and raise average order value; and Tulip mPOS, a mobile-first point-of-sale product with endless-aisle capability for use online and in store.
The company describes its focus as combining personalized service with technology that supports the customer, the sales associate and the store manager, with capabilities including rich customer profiles, proactive one-to-one connections, appointment booking, and AI features positioned as productivity aids. Tulip also maintains a partner ecosystem around its platform.
Founding story
According to the company, Tulip was started in 2013 by Ali Asaria and a group of mobile commerce experts who saw an opportunity to help retail sales associates provide highly personal customer service that could be scaled to hundreds and thousands of associates.
Business model
Tulip licenses software applications to retailers, which deploy them to store associates and e-commerce teams; delivery is supported by a partner ecosystem.
Traction
Tulip reports its technologies are used in stores in 44 countries, with 195 million end customers touched and 286 million orders processed. Published customer case studies cite a 136% increase in e-commerce order value with Online Assisted Selling, 27% sales growth on weekly consultations, and a 50% increase in average order value tied to appointments.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Tulip positions itself as a clienteling and customer engagement provider for large, established retail brands, describing its clienteling product as the leading retail customer engagement solution by associate usage.
Technology
The platform combines associate-facing mobile applications with customer profile data, appointment scheduling, SMS-based communication with human agents, automated and segmented outreach, and a mobile-first point-of-sale with endless-aisle ordering. The company describes AI features embedded in its clienteling and productivity tools.
Go-to-market
Retailers, particularly apparel, luxury, jewelry and specialty brands operating physical store fleets alongside e-commerce, including named users such as Mulberry, Saks Fifth Avenue, Jimmy Choo, Kate Spade, Coach, Michael Kors, David Yurman, Boggi Milano, Lilly Pulitzer and Jenni Kayne.
Geography
Tulip states that its technologies are used in stores across 44 countries.
History
Tulip was founded in 2013 by Ali Asaria together with a team of mobile commerce specialists, with the stated aim of reinventing the in-store shopping experience and enabling sales associates to deliver personalized service at scale across large store networks. The company's leadership team is currently led by CEO Ian Rawlins, with Craig Hudson as Chief Financial Officer, Roberto Grandillo as EVP of Product Management, Saira Zia as EVP of Global Retail Excellence and Client Success, David Weissman as EVP of Growth, and Marco Osso as VP of Employee Success.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
3 people who came through Tulip went on to found or lead other companies.
Competitors · 8
by search overlap
Companies competing with Tulip for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
▸Research sources · 8
primary sources listed
- Tuliptulip.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Tulip do?
- Tulip builds clienteling, assisted-selling and mobile POS software used by retail sales associates to serve customers across channels.
- Who founded Tulip?
- Tulip was founded by Ali Asaria.
- Who are Tulip's investors?
- Tulip's investors include Arrowroot Capital, Commerce Ventures, Gen Capital, High Alpha, Kleiner Perkins, Radian Capital, BoxGroup, Brevan Howard Digital and 4 more.