Tubular Labs

Market position

Described in source material as a leading provider of social video data analytics, with cross-platform coverage as its principal positioning versus single-platform or panel-based measurement; after the Chartbeat acquisition it forms the audience/content intelligence layer of a broader media operations software suite.

Claimed differentiators include the breadth of its video and creator data set, unified measurement across multiple social video platforms rather than a single network, behavior-based (non-survey, non-cookie) data, official platform measurement partnerships, and combined machine learning plus human classification.

Technology

A large-scale social video data platform that ingests and classifies video, creator and audience data across multiple social platforms, using machine learning combined with human analysis and proprietary categorization to produce audience demographics, trend detection, influencer discovery and competitive benchmarking. Source material states the data is derived from observed global behavior rather than surveys or cookies.

Go-to-market

Direct enterprise sales supported by demo requests, published research and press content, plus platform measurement partnerships (described as YouTube Measurement Program member and Facebook Measurement Partner) that lend data credibility with media and brand buyers.

Media companies and publishers, consumer and enterprise brands, and marketing/media agencies seeking measurement and competitive insight on social video.

Geography

Headquartered in Mountain View, California (153 Castro St Ste 300), with source material citing distributed offices across North America, EMEA and APAC, including the US, UK, Ukraine and Singapore.

History

Founded in 2012, the company raised seed capital in October 2012 and a Series A in December 2012, followed by debt financing in 2013, a Series B in 2014, an additional venture round in 2015, and a Series C plus a further equity round in 2016, totaling a reported $42.6M across seven rounds. It was headquartered in Mountain View, California (with source material also referencing an earlier San Francisco base) and expanded internationally. Greg Coleman served as CEO at the time of the company's sale. On March 6, 2023, Tubular Labs announced its acquisition by Chartbeat, which simultaneously acquired Lineup Systems; AGC Partners acted as sole financial advisor to Tubular Labs.

Risks & controversies

No controversies are documented in the available sources. Data quality caveats exist: sources disagree on total funding (an aggregator states $42.6M across seven rounds while its own overview section cites $33.5M–$35.65M) and on headcount (10,000+ versus ~121), and some round 'lead investor' entries appear to name individuals rather than firms.